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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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02. blog
Sex In Advertising
Sex sells. So they say. Sex has been a part of the advertising landscape for a long time, but in recent years, sex has become even more prominent in the world of advertising. From fashion brands to food to celebrities, many advertisers are pushing the bounds of sexuality in their marketing. Continue Reading…
What is SEO? (Here's Why You Need It.)
If your brand has a website, you’ve more than likely heard the term SEO before. SEO is a short, sweet, little acronym that encompasses a whole lot of techniques that help your website rank higher on search engines. Search Engine Optimization, or SEO, is extremely important to your site; the higher your site ranks on a search engine, the higher your visibility and the more traffic you receive. 53% of organic search clicks go to the first result, so you can bet your bottom dollar this stuff is important. Unfortunately for us, it’s a lot easier said than done. (more…)
5 Pinterest Marketing Tips You Can’t Ignore
Do you want to increase awareness of your business and drive traffic to your website? Have you thought about using Pinterest to market your brand online? (more…)
4 Steps To A Successful Content Marketing Strategy
Content marketing takes on many forms including website articles, blogs, infographics, reviews, how-to-guides, and even pictures and videos. But without a successful strategy that creates demand for this material, it is merely words on a page and images on a screen. (more…)
Go Big Or Go Home: How Social Media is Changing The Superbowl
It’s that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But they’re not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed “culture-jacking,” it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And it’s changing the way we advertise. (more…)
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03. podcast
please let us help tell your story with a podcast.
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04. vidcast
Marketing 101 - The Glint Standard
Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are...
Back In Time - The Glint Standard
The 100th episode of the Glint Standard podcast reflects on the firm's 26-year history. The founder discusses his motivation for starting the business, emphasizing a...
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