Category Archives: Careers

Intern Insights, Jamie Mendoza

Jamie Mendoza Red Telephone BoothAs a college student, it is imperative to have internships under your belt before applying for a job. I’ve heard the horror stories. The ones that depict the intern as just a cog in a machine, going on coffee runs and doing miscellaneous tasks like filing papers. So when Glint Advertising called and offered me an internship, I had no idea what I was in for. I did know I wanted to learn everything I possibly could during my time there, which I did. What I didn’t expect was to learn who I am as a person and how I would fit into this industry.

The Glint team is brilliant in the way that they take every challenge as an opportunity, and are just as eager to learn as their interns. The passion they put into their clients’ work is the same they demonstrate towards teaching. My experience in this industry was microscopic, and they took that in stride. I quickly found what you learn in a classroom that barely scratches the surface of what it’s actually like at an agency. Here are some important tips I’ve learned about how to navigate the business world.

An hour of creativity can go a long way for a client but is only a minor piece of the puzzle.
Going above and beyond is what puts you ahead, but there are so many factors you must take into consideration if you want to be successful.

Have a reason to show up to work every day.
Everyone’s reason will vary, but passion is contagious and can make a significant difference for your job and your clients.

Always be confident in your ideas and what you’re presenting.
Confident people own the choices they make and accept the outcomes that come with them. Removing self-doubt will not only ensure your own trust but will allow your clients to believe in you as well.

Don’t be afraid of talking about money.
As awkward as the topic may be, it’s the universal component that makes the world go round for all parties. Getting that conversation going during the initial meeting will save you many difficult conversations later on.

Always ask questions, even if you’re scared of the answer.
Learning something new about yourself or your work, even if that something is negative, means you have the will to correct it. So ask all those hard questions, because a good leader is never scared of an opportunity to learn.

Be thankful.
This industry is very competitive, so being hired as an intern or an employee is an incredible opportunity. Be grateful for every challenge, triumph, defeat, and victory, because someone believed in you enough to give you this chance. Don’t let it go to waste.

Along with these tips, I’ve also learned a great deal about myself and what I can accomplish. I now appreciate constructive criticism and can learn from my mistakes. I can consult and take suggestions from my coworkers, but also make confident decisions based on my own knowledge of the topic. I learned you must sometimes fail to succeed, and that’s okay. On top of it all, I created strong professional relationships with the Glint team and will continue to seek their guidance for as long as I can.

My summer with Glint has allowed me to grow personally and gain new knowledge of the advertising industry. Although I already had passion for this career, this internship cultivated a new perspective for me and the things I can achieve as a business professional. Like a sixth-grader on the playground, Glint opened my eyes toward opportunities that I could capitalize on. I’ll spare you the comparison of the monkey bars to social media strategy, as they are both as fun as they are challenging. Even though I’m sad my time as a Glint intern is coming to an end, I’m eager to see where my career will take me.

Looking for an internship? Give us a call at 817-616-0320 or drop us a note at agency@glintadv.com and learn what it takes.

Do You Have A Stepping Stone Business?

Woman Stepping Stones to Advancing Career.

The stepping stone business concept is a foundational structure developed within Glint. A broad view of our concept may be rife with misconceptions and conflicting viewpoints. Depending on who you ask, being a stepping stone business is either a terrible situation or an essential part of the growth of millions of employees nationwide. This can be a difficult divide to fathom, at first. However, we are here to help clear the air about stepping stone businesses, their role in the modern job marketplace, and help you determine if you have one.

What Is a Stepping Stone Business?
Perhaps part of the reason people are so confused about a stepping stone business concept is they’re not sure whether it is a positive or negative. This is also something that may not be instantly recognizable when it comes to the employees or even the leadership team at these companies. However, it is vital they understand the role of the business and their responsibility for developing the skills of those around them. The easiest way to define a stepping stone company is any business that has a relatively high turnover of employees and generally doesn’t retain the majority of its staff for a period longer than two years.

At first glance, when a business discovers that it is a stepping stone company, it may seem like a flat negative. However, this is far from the case. In order to explain the potential benefits of being a stepping stone business, though, we need to first get into the nuts and bolts of what causes a business to become a stepping stone company.

What Causes a Stepping Stone Business?
There could be many reasons that your company experiences a high turnover rate of employees. In some cases, it boils down to compensation, like lower wages or a weaker benefits package compared to other companies in the field. However, in other cases, it’s not a problem with your company, but a trait within the people that you are hiring.

For example, some businesses are inherently stepping stone companies by virtue of their niche. Any company that hires a lot of entry-level employees or people working for minimum wage will naturally get a lot of turnover. These include jobs like retail stores or restaurants, where you can see a change in employees on a nearly monthly basis.

When we start moving outside of those niches, the reason why employees may turnover a lot at a company may not be due to the workload or them not enjoying working for you. Work world veterans may remember the time where the paradigm was that a person should settle down at a company for the bulk of their career, and would be well compensated for their loyalty. The mentality of many employees has changed, and they have statistics on their side. Recent research has indicated that employees who change jobs every year or two tend to make a lot more money throughout their life than the traditional “company man.” This change in mentality is shaping employment trends across a variety of industries, as employees look to move simply to increase their earning power.

Embracing a Stepping Stone Role
At first glance, it may come across as frustrating to be in this role, to be developing talent only to lose it. However, being a stepping stone company is not a negative by any stretch of the imagination. By leaning into this role, you can still establish your business as a desirable place to work, even if you are only retaining that talent for a few years. The fact of the matter is that many young professionals entering the workforce want an environment to develop their skills and prepare them for a career job. A strong stepping stone company offers a symbiotic benefit for both parties in this regard.

The benefit for the employees is easy to figure out, a chance to learn in their field and increase their earning potential for the future, but how exactly does the stepping stone business benefit from this? A lot of this is offering perks outside of a higher salary that employees can use as benefits while they are at your company. One such example of this is flex time during the day for employees to adjust their environment as needed to complete tasks on-time and meet companies standards of quality. After all, everyone is unique and may require different work structures in order to succeed. Along with their workload for you, they can also work to improve vital skills for advancing their careers quickly.

Another option that you can pursue is to make education reimbursement funds available to your employees. Many employees who are serious about “job hopping” understand that it may sometimes take additional education or professional development to get there. By working at a place that allows them to have a portion of their education expenses reimbursed, there is a natural motivation to sign on and work well for the duration of those courses.

Note that being a stepping stone company is not limited to small businesses. Larger companies with national or international presences can also offer the perk of relocation. Many younger skilled employees have a natural inclination to travel, and by offering relocation, this is a natural way to set up your company as a premier destination. There are more practical benefits to relocation for an employee. In some cases, an employee may want to work with you to learn, but doesn’t want to be tied down to a specific location. While there is a significant cost associated with relocation, it can do a lot to set you apart from other stepping stone companies.

Leveraging The Benefits Of Being A Stepping Stone Company
In summation, when it comes to leveraging the benefits of a stepping stone company, it helps to put yourself in the mind of an employee. Most of the well-paying jobs in major companies across a wide variety of industries require experience and distinguished performance to get hired. Working at a stepping stone company, with different responsibilities and pace, can provide exactly the experience the employee needs. They may not get all the benefits and pay they want at the time, but they are increasing the chances of getting it later. Also, showing a solid commitment of two years on a resume sends across a strong message to future employers.

In some cases, strong performance at a stepping stone company can also be its own reward. For example, internal advancement is always a possibility for proven employees. Even if they choose to move on, they can still carry some benefits to their new jobs, like working relationships and networking with leaders and coworkers. Generally, stepping stone companies are more likely to offer this than their larger counterparts. Larger, corporate structures, often have a ceiling for growth that requires the person above you to either retire or change jobs for you to continue climbing the corporate ladder.

The right stepping stone business can also surprise you with retention shifts where people don’t want to leave. Additional benefits come from a strong established reputation within your industry where employment is sought after and the business creates an option of growing from a stepping stone to a mountain within their industry.

Have questions or want some help establishing your companies brand culture and perception? Give us a call at 817-616-0320, click here, or leave us a comment below.

How A Little Creativity Can Land You Your Dream Job

How a little creativity can land you your dream job.

The last few months have been a good time for job seekers in the U.S. Statistics show there are more job openings than unemployed people throughout the country, a historical rarity. This means that there are plenty of opportunities out there, as well as possible leverage for existing employees, to raise their pay. Another interesting figure is that recently, the voluntary quit rate hit a high it hadn’t seen in 17 years, suggesting a lot of confidence that those greener pastures are out there.

With this in mind, there are more chances than ever for people to find their “dream job,” whether that dream revolves around a location, vocation, or income bracket. However, it’s essential for would-be workers to use every means possible to get their foot in the door. Just because there are many jobs available doesn’t mean there are many of your dream jobs available.

Why You Need To Be Creative In The Job Market

When it comes to working towards getting your dream job, depending on your niche, you may be dealing with a lot of competition, and in some cases, your skill and experience may not be enough to match up. For example, a common practice when looking to fill a position is to favor people who have been referred to the company over those who have submitted an application. While this may seem unfair, one needs to look at this from the employer’s perspective. Any new hire that comes on and doesn’t work out represents a failed investment of money, time, and effort for training and such. As a result, wouldn’t you want to try to minimize this risk?

This is why employers love referrals and often encourage their current employees to provide them. By bringing on someone that a trusted employee can vouch for, it’s more likely that the employee will be a good fit. With the deck potentially stacked against you in this regard, it makes sense why you may feel the need to try to go that extra mile to appeal to an employer.

Applying Creativity To The Application Process

Creativity is a trait that a lot of employers value. Even if you aren’t in a creative field, there are always going to be unique problems and issues that a creative mind is most likely to find solutions for. As a result, when trying to apply for a job, it’s key to try to demonstrate that creativity wherever possible, as well as use your creativity to demonstrate other key traits that the employer may be looking for.

To start, let’s revisit the referral issue. You’re not going to be able to have a long-time friend or relative at every company, but that doesn’t mean you can’t make a connection before submitting your application. In some cases, your dream job may mean working with a certain company. In this case, it pays to be proactive. Spend time interacting with people who work within the company and try to start a professional relationship. This can be as simple as interacting with social media content that they put out. If you build this up, when you see a potential job interview opening up, you can ask your new connection if it’s possible for them to refer you for the position.

Another creative way you want to try to improve your chances is by bolstering your online profile on sites like LinkedIn, especially if you are working with a recruiter. One key thing to do is solicit a few recommendations from your professional circle and be specific about it. Tell the person specifically what traits or skills you want them to showcase in their recommendation and give them some examples of things they can mention.

We should also talk about portfolio pages. For people in creative fields, a portfolio page is essential in order to showcase your skills, but you want to be smart with how you curate the materials you put on the page. Ideally, you should not only be putting your best work out there but also a good variety of work, including some options from off-the-beaten-path if possible. Why take this step? A lot of the time, hiring managers are going through hundreds of potential applicants, and having interesting work in your portfolio can help you stand out from a sea of other people with similar qualifications. One way to do this is by adding a video to your portfolio. The content doesn’t have to be anything elaborate, but this instantly shows that you have some degree of tech-savvy and communications skills—which carry over just about anywhere.

Tips For Nailing Your Job Interview

Putting together a unique “hook” for conversation in your portfolio or resume is a great way to make your job interview memorable—for all the right reasons. We’ve all heard a few horror stories about job applicants who end up doing the opposite, but there are some ways that you can infuse creativity into your job interview without alienating your potential employers.

In general, before trying to apply anything to a job interview, you want to get an idea of what the company culture is like. For example, showcasing your graphic design skills on your resume may be something that one company would love while another wouldn’t. The basic idea is to add a personal, but appropriate, touch to your interaction.

One particular way that you can try to stand out is to try to add some sort of added value or recommendation during the interview. The key to do this is making sure that you don’t come off as arrogant, but as someone who really wants to help. Again, knowing what the company and your role are about is key here. For example, if you’re applying as a web developer and discover a minor glitch on a company website, take a quick moment in the interview to mention what you see and offer a solution. This shows three things:
1. You’ve done research into the company.
2. You care enough to offer a solution for free.
3. You have the expertise to offer a working solution.

Understanding The Advertising Job World

Even compared to other fields, advertising can be quite competitive to break into. The good news is that in many ways, the job application process is uniquely tailored to showing off your skills. After all, advertising is all about getting a customer to buy into a product or service, so what better way to showcase your ability by effectively selling yourself as an employee?

In general, much of the advice that we’ve talked about applies when talking about breaking into advertising. Ideally, you’re going to want to have an idea of the type of ad agency you want to work for and tailor your portfolio to the type of content and areas that they service. One final piece of specific advice is that you want to connect your creative skill to tangible results. Show how your content has helped the profit margins of past clients.

In addition, it’s important to understand that advertising jobs don’t run in a vacuum. A freelancer is going to have a very different schedule than someone at a smaller ad agency, which, in turn, will be a very different experience than at a larger agency. If you are an advertising job seeker looking for a place to work, consider Glint Advertising. We’re looking for professionals who are interested in learning and willing to take on new challenges to create effective content and problem solve for clients. Reach out to us today to learn what opportunities are available.

Social Media Etiquette For Job Seekers

It’s a no-brainer that you should always put your best foot forward when meeting a potential employer. First impressions go a long way, so you want to make sure you leave a good one. (Remember the adage “Perception is reality”.) You may think you’re in the clear after submitting a resume or acing that first interview, but you may not be out of the woods just yet. Continue reading Social Media Etiquette For Job Seekers

Production Artists Needed

Glint Advertising & Design is currently seeking to fill 2 part-time production artist positions, both with potential to become full-time. One will have a primary focus on web, while the other will be more conceptual. These positions are mainly responsible for finalizing a variety of design projects through print and web, and maintaining day-to-day interaction with internal design team, Continue reading Production Artists Needed