/news
01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
/insightfulglints
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02. blog
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RSS, be the first to know.
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Newsletter, be the first to know.
Cowboys Drama Keeps Brand at Forefront
I was recently contacted by the Dallas Business Journal to comment on the Dallas Cowboys’ brand. The Cowboys have always been my favorite professional football team, so I was more than happy to offer opinions in my field of expertise concerning this. The Cowboys are the most valuable National Football League franchise, with a value of $1.6 billion. You cannot get to that point without strong branding…
Glint Advertising & Design Brings Home Top Honors!
Glint Advertising & Design was presented with top honors, two gold and one silver ADDY awards, at this year’s ADDY Awards Gala, hosted by the Fort Worth Advertising Club…
Agency Perspective
I recently had the honor of speaking to the North Texas Verizon marketing team on “How To Work With An Agency.” This was a very clever group of marketing professionals, not to mention very adept presenters. The forum started with the task of reviewing creative concepts in less than one minute and then pitching the concepts to the group…
Mental Sciences Institute
Glint Advertising has partnered with the Mental Sciences Institute at the University of North Texas Health Science Center. Glint has been engaged to develop initial identity materials for the group. The identity will have a professional and approachable feel so the audience can connect and relate to the programs they offer…
Glint Partners with Unity One
Glint Advertising has partnered with Unity One Credit Union to develop a marketing campaign that brings awareness to the Credit Union’s offerings. The campaign will have a fun and engaging approach to help draw attention to the advertising so the audience can discover the benefits of Unity One…
please let us help develop engaging content.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/theglintstandard
03. podcast
Follow on your favorite podcast channel.
EMAIL US WITH ANY QUESTIONS
please let us help tell your story with a podcast.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/theglintstandard
04. vidcast
The Client-Agency Relationship - The Glint Standard Podcast
Jonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what...
The Essentials of a Social Media Strategy - The Glint Standard Podcast
Miriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what...
Follow on your favorite video channel.
EMAIL US WITH ANY QUESTIONS
please let us help develop your visual story.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/socialmedia
05. social feeds
052. facebook
Today is all about YOU. In the hustle and bustle of business, it's easy to forget that the best investment you can make is in yourself. 💼✨
Here are a few ways to incorporate self-care into your busy life:
Digital Detox: Step away from the screens and give your eyes a break. 📵
Mindfulness Moments: A few minutes of meditation can work wonders. 🧘♀️
Work-Life Balance: Remember, emails can wait—your mental health can't. ⚖️
🔑 Glint Insight: A well-rested mind is a creative powerhouse. When you take care of yourself, you're not just improving your health, you're boosting your productivity and creativity too! 💡
So, take a deep breath, relax, and let's toast to self-care. 🥂 Your future self will thank you.
#InternationalSelfCareDay #SelfCare #DigitalDetox #Mindfulness #WorkLifeBalance #GlintInsights #GlintAdvertising #YourBrandInspired
📊✨ Embrace data with curiosity and open-mindedness! Instead of seeking data that only confirms your ideas, approach it as a discovery tool. Let it reveal new insights and perspectives, even if it challenges you.
🔍 Stay open to unexpected insights and be ready to pivot based on what the data reveals. Balance data-driven decisions with creative thinking for more effective marketing strategies.
🔑 Key steps:
Check your assumptions
Listen genuinely to the data
Let data guide your creative strategies
Data is a crucial partner in the creative process. Stay curious, adaptable, and ready to innovate! 🚀
Credit: LinkedIn/Motion (Creative Analytics)
#marketing #DataDriven #creativestrategy #innovation #marketinglife #digitalmarketing #MarketingInsights #marketingtips #Analytics #glintadvertising
0 CommentsComment on Facebook
Do you know what your North Star is?
No? No worries. Your North Star metric is the key measurement your business should track because it directly aligns with your overall goals.
Boost your Instagram marketing performance by focusing on the metrics that truly matter. Here are the top metrics to track:
1️⃣ Follower Growth Rate
2️⃣ Reach and Reach Rate
3️⃣ Engagements by Follower
4️⃣ Engagement by Reach
5️⃣ Website Traffic
6️⃣ External Link Taps (Posts)
7️⃣ Link Clicks (Stories)
8️⃣ Instagram Reel Shares
9️⃣ Finding Your North Star Metric
Tracking the right metrics can refine your strategy, optimize your content, and ensure your efforts contribute to your overall business goals. Remember, it's about quality over quantity—engagement and meaningful interactions matter most.
#Metrics #SocialMediaStrategy #DigitalMarketing #FollowerGrowth #Reach #Engagement #WebsiteTraffic #LinkClicks #ReelShares #ContentStrategy #MarketingTips #BusinessGrowth #BrandEngagement #GlintAdvertising
0 CommentsComment on Facebook
Emojis are more than just fun icons; they're a powerful tool to enhance your digital marketing strategy!
Here are a few tips to make the most out of emojis across different platforms:
💬 Adapt for Each Platform: Tailor your emoji use to match the conventions of each social media channel. What works on Instagram might not be as effective on LinkedIn!
📱 Test Across Devices: Emojis can look different on various devices. Always preview your content to ensure your message is displayed correctly.
🤝 Engage with Emojis: Encourage your followers to interact using emojis. It's a great way to boost engagement and build a community.
📧 Email Marketing: Sprinkle emojis into your email subject lines and content to catch your audience's eye and increase open rates.
Ready to level up your emoji game? Let's chat: glintadv.com/contact/
#WorldEmojiDay #Emojis #Marketing #DigitalStrategy #GlintAdvertising #GlintInsights
1 CommentComment on Facebook
053. instagram
Today is all about YOU. In the hustle and bustle of business, it`s easy to forget that the best investment you can make is in yourself. 💼✨
Here are a few ways to incorporate self-care into your busy life:
Digital Detox: Step away from the screens and give your eyes a break. 📵
Mindfulness Moments: A few minutes of meditation can work wonders. 🧘♀️
Work-Life Balance: Remember, emails can wait—your mental health can`t. ⚖️
🔑 Glint Insight: A well-rested mind is a creative powerhouse. When you take care of yourself, you`re not just improving your health but also boosting your productivity and creativity! 💡
So, take a deep breath, relax, and let`s toast to self-care. 🥂 Your future self will thank you.
#InternationalSelfCareDay #SelfCare #DigitalDetox #Mindfulness #WorkLifeBalance #GlintInsights #GlintAdvertising #YourBrandInspired
📊✨ Embrace data with curiosity and open-mindedness! Instead of seeking data that only confirms your ideas, approach it as a discovery tool. Let it reveal new insights and perspectives, even if it challenges you.
🔍 Stay open to unexpected insights and be ready to pivot based on what the data reveals. Balance data-driven decisions with creative thinking for more effective marketing strategies.
🔑 Key steps:
Check your assumptions
Listen genuinely to the data
Let data guide your creative strategies
Data is a crucial partner in the creative process. Stay curious, adaptable, and ready to innovate! 🚀
Credit: LinkedIn/Motion (Creative Analytics)
#Marketing #DataDriven #CreativeStrategy #Innovation #MarketingLife #DigitalMarketing #MarketingInsights #MarketingTips #Analytics #GlintAdvertising
Do you know what your North Star is?
No? No worries.
Your North Star metric is the key Instagram measurement you should track because it directly aligns with your overall business goals.
To boost your Instagram marketing performance, focus on the metrics that truly matter. Here are the top metrics to consider tracking:
1️⃣ Follower Growth Rate
2️⃣ Reach and Reach Rate
3️⃣ Engagements by Follower
4️⃣ Engagement by Reach
5️⃣ Website Traffic
6️⃣ External Link Taps (Posts)
7️⃣ Link Clicks (Stories)
8️⃣ Instagram Reel Shares
9️⃣ Finding Your North Star Metric
Tracking the right metrics can refine your strategy, optimize your content, and ensure your efforts contribute to your overall business goals. Remember, it`s about quality over quantity—engagement and meaningful interactions matter most.
#Metrics #SocialMediaStrategy #DigitalMarketing #FollowerGrowth #Reach #Engagement #WebsiteTraffic #LinkClicks #ReelShares #ContentStrategy #MarketingTips #BusinessGrowth #BrandEngagement #GlintAdvertising
Emojis are more than just fun icons; they`re a powerful tool to enhance your digital marketing strategy!
Here are a few tips to make the most out of emojis across different platforms:
💬 Adapt for Each Platform: Tailor your emoji use to match the conventions of each social media channel. What works on Instagram might not be as effective on LinkedIn!
📱 Test Across Devices: Emojis can look different on various devices. Always preview your content to ensure your message is displayed correctly.
🤝 Engage with Emojis: Encourage your followers to interact using emojis. It`s a great way to boost engagement and build a community.
📧 Email Marketing: Sprinkle emojis into your email subject lines and content to catch your audience`s eye and increase open rates.
Ready to level up your emoji game? Click the link in our bio, let`s chat!
#WorldEmojiDay #Emojis #Marketing #DigitalStrategy #GlintAdvertising #GlintInsights
Keeping things simple can make all the difference in your day-to-day. That’s why we’re here to help you cut through the clutter and focus on what really matters.
Our expert team takes the complexity out of advertising, branding, and advocacy so you can concentrate on what you do best—running your business. Let us help with strategy, creativity, execution, or all of the above to deliver results that speak for themselves.
Simplicity is the ultimate work flex. Partner with us and discover how a streamlined approach can transform your work life: https://glintadv.com/contact/
#NationalSimplicityDay #GlintAdvertising #YourBrandInspired #MarketingMadeSimple #Branding #Advertising #Advocacy
💡 Discover the power of tailored marketing strategies with Glint Advertising!
We specialize in developing comprehensive plans that align with your unique goals and budget. From analyzing your business environment to crafting competitive advertising, we’re committed to driving continual growth and maximizing results.
Let’s elevate your brand together! 🚀
#OurServices #MarketingStrategy #BusinessGrowth #Innovation #GlintAdvertising
We know a thing or two about being dedicated to the grind. But today, let`s remind all the workaholics out there to take a breather and recharge.
Great ideas come from well-rested minds. So, take a break and enjoy some downtime. Even superheroes need a day off! 😉
#NationalWorkaholicDay #GlintAdvertising #YourBrandInspired #WorkHardPlayHard #RestAndRecharge #Glinsters
Happy 4th of July from Glint! 🎆
We hope everyone enjoys a safe and festive Independence Day celebration!
Just a reminder, our office will be closed today to allow our team to spend time with their loved ones and celebrate the holiday. We`ll be back tomorrow, ready to bring your brand-inspired ideas to life!
Have a fantastic day filled with joy, fireworks, and celebration! 🇺🇸✨
#4thOfJuly #IndependenceDay #GlintAdvertising #YourBrandInspired #HolidayClosure #CelebrateIndependence
🤖✨ At Glint Advertising, we’ve got a secret weapon: AI!
But don`t worry, we`re not replacing our Glinsters anytime soon. Think of it as our friendly sidekick doing the heavy lifting, while we focus on what we do best – adding that human touch.
AI handles the grunt work, and we sprinkle the magic. After all, it takes a team (human or otherwise) to create something truly remarkable! 🧠💡
Curious about how AI is transforming marketing? Click the link in our bio to learn more.
#GlintAdvertising #AIMagic #HumanTouch #MarketingInnovation #GlintInsight
Settle in after a busy day, stream our latest episode on YouTube, Spotify, or your favorite podcast platform, and get inspired to take your social media game to the next level. 🍿📲
Click the link in our bio to make your Monday night more insightful.
#TheGlintStandard #SocialMediaTips #DigitalMarketing #GlintAdvertising
Inclusion is about celebrating diversity by ensuring everyone is recognized, appreciated, and heard.
We create a stronger, more vibrant community by valuing each person`s talents and perspectives. 🌟
#PrideMonth #DEI #GlintInsight #Inclusion
Boost Your Social Media Game! 💡
Swipe through our top tips for creating a powerful social media presence. From knowing your audience to analyzing your results, we have the insights to help your engagement soar. 🚀
1️⃣ Know Your Audience: Tailor your content to resonate with your followers. Research is key! 📊
2️⃣ Consistent Branding: Keep a cohesive look across all platforms to strengthen brand recognition. 🖼️
3️⃣ Quality Over Quantity: Focus on crafting high-quality content that captivates, rather than just posting frequently. 📸
4️⃣ Engage With Your Followers: Show your audience you care by responding to comments and participating in discussions. 🗨️
5️⃣ Analyze & Adapt: Regularly review your analytics to see what works and adjust your strategy accordingly. 📈
Level up your social media strategy with Glint! 💪
#GlintInsights #SocialMediaTips #DigitalMarketing #GlintAdvertising
Today, we honor Juneteenth and reflect on our country`s journey toward freedom and equality.
Our agency is closed in observance, but we look forward to continuing our work tomorrow, committed to diversity, equity, and inclusion.
#Juneteenth #FreedomDay #Closed #GlintAdvertising
Equity means recognizing that equal treatment doesn`t always yield equal results.
By understanding and addressing different needs and obstacles, we create fair opportunities for everyone to succeed. 🤝
#Equity #Opportunity #GlinsterInsight #DEI
From saving the day to guiding the way, today we honor the incredible fathers who have always been our real-life superheroes.
Cheers to the heroes we call Dad. 🦸🏻
#FathersDay #CelebrateDad #SuperDad #GlintAgency
So close, yet so far away. 👵🏼 👴🏻
#NewGoal #GenZ #Millennial #Demographic #Marketing #GlintAdvertising
Is your marketing strategy stuck in a rut? Think about adjusting your approach!
This National Start Over Day, we`re sharing tips to revamp your strategy:
💡 Reevaluate Goals
💡 Analyze Metrics
💡 Update Content
💡 Explore New Platforms
💡 Engage Your Audience
Let`s make it happen together! 🚀
#StartOver #MarketingTips #GlintInsights #DigitalMarketing #Agency #GlintAdvertising
In honor of Pride Month, we`ll be exploring a key principle of #DEI each Monday. This week, we`re starting with diversity.
Diversity is when people from all different backgrounds come together, bringing unique perspectives and experiences.
Embracing diversity enriches our lives and drives innovation. Let`s celebrate our differences! 🌈
#PrideMonth #Celebrate #Diversity #GlinsterInsight #Glint
🌟 #FlashbackFriday to a heartwarming afternoon at the YMCA of Metropolitan Fort Worth`s Annual Community Luncheon!
We were honored to connect and celebrate with the incredible individuals who dedicate their time and energy to our community.
A big thank you to all the donors, volunteers, and supporters who make it all possible. The Y is truly more than a place; it`s a cause powered by community spirit! 🤝
#YMCA #Community #FortWorth #GlinstersOnTheGo #Networking #Event #GlintAdvertising
🏁🏎️ Ready, set, go full-throttle with data analytics! By leveraging data, marketers can:
🛍️ Understand consumer behavior
📈 Optimize campaigns
🎯 Personalize experiences
🚀 Gain competitive insights
💸 Measure ROI
Embrace data-driven decisions to stay ahead and drive growth! 📈✨ We can help. Click the link in our bio to find out how.
#DigitalMarketing #DataAnalytics #MarketingStrategy #GrowthHacking #ROI #DataDrivenDecisions #GlintInsights #Glint
🕯️ Today, we honor and remember the brave souls who sacrificed for our freedom.
Our office is closed today in observance of Memorial Day. We will reopen tomorrow.
Have a safe holiday. 🇺🇸
#MemorialDay #RememberAndHonor #Glint
May is Mental Health Awareness Month. 🧠💚
Click the link in our bio to get the insights you need to prioritize mental health.
Let`s make mental health a priority together!
#MentalHealthAwarenessMonth #Priority #GlintInsights #Blog #Glint
"Marketing is as important as ever, if not more so. Chief Marketing Officers are now wearing multiplying hats." -Emily Ketchen, Lenovo CMO
In today`s dynamic business landscape, CMOs are more crucial than ever. They need a wide range of skills to succeed in the evolving market.
Here are the fastest-growing skills for marketing leaders, according to LinkedIn data:
✅ Sales and Marketing
✅ Customer Acquisition
✅ Analytical Skills
✅ Customer Experience
✅ Data Analysis
✅ Brand Awareness
✅ Go-to-Market Strategy
✅ Content Strategy
✅ Content Marketing
✅ Executive Management
With such a broad skill set required, it`s clear that partnering with a marketing agency can help fill in the gaps and ensure your marketing department thrives. Let Glint Advertising be the missing piece to your puzzle. 🧩 Click the link in our bio to contact us today!
#Marketing #CMO #DigitalMarketing #Leadership #MarketingAgency #Skills #GlintAdvertising
We sat down with our CEO, @craigglint, and our Director of Business Development, @shanebw, to get their insights on how to boost your sales game. 🚀
Learn how a well-defined sales process can lead to 18% more revenue growth 📈 and why personalized proposals are 32% more likely to win. 🏆
Click the link in our bio to tune into `The Glint Standard` for a take on business development from a sales perspective.
🔊 Or listen now on Spotify, iTunes, or wherever you get your podcasts!!
#SalesStrategies #PodcastAlert #Podcast #Insights #BusinessDevelopment #GlintStandard
1 CommentComment on Facebook
So very true