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01. They Can Hear You

Is your message getting through? Putting your name and information out for advertisement is a part of marketing. However, If you’re not being heard, it won’t make much of a difference. Glint bases our industry principles on the foundation of marketing and recognizes new marketing tools are just that, new ways to promote a message. Without a strong foundation and strategy for the message, the tool is irrelevant.

You may be using the wrong tools, or your tools are fine, and they’re just not making the right noise. Our capabilities and products can help define your tools and ensure you’re being heard. Choosing the tools you need is planning. Knowing how to use those tools is strategy. Utilizing experts like Glint will ensure you use the right tools, so your marketing is performed correctly, on time, and delivers your voice.

01.1 Branding

Branding is the communication of characteristics, attributes, and values of a company’s offering. It is the essential foundation that lays the groundwork for an organization’s success. Branding is not a logo. It is a promise of what …
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01.2 Advertising

Advertising is a form of communication that is used to persuade a targeted audience to engage with a brand. At Glint, that is precisely what we do. We produce compelling marketing pieces that attract attention and get results …
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01.3 Consulting

Clients come to us with a surplus of questions. How much should I spend on marketing? How do I use my money efficiently? How do I show ROI? What methods are the most impactful? Each of these questions can only be …
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02. Proprietary Tools

Branding and messaging will always be priority one with Glint. Furthering the messaging with Glint services and capabilities will get you on the right marketing channels so that the right audience will connect with your brand. Below are two of our proprietary tools for evaluating and confirming your branding, advertising, and marketing is on point.

COMPLIMENTARY BRAND EVALUATION TOOL

The evaluation tool takes about 15 minutes and will provide you a quick assessment about your brand. Upon completion the results will be immediately sent to you via email.

02. Proprietary Tools

Branding and messaging will always be priority one with Glint. Furthering the messaging with Glint services and capabilities will get you on the right marketing channels so that the right audience will connect with your brand. Below are two of our proprietary tools for evaluating and confirming your branding, advertising, and marketing is on point.

COMPLIMENTARY BRAND EVALUATION TOOL

The evaluation tool takes about 15 minutes and will provide you a quick assessment about your brand. Upon completion the results will be immediately sent to you via email.

Brandskeyp – Brand Evaluation Tool

02.1 Brandskeyp Evaluation is the expanse of images, perceptions, words, and emotions that exist in the minds of consumers relative to your brand.

What is your brand saying? We can evaluate your traditional assets and past results, along with an in-depth analysis of your digital footprint across websites, search engines, and social media. Glint’s Brandskeyp process takes all the emotional decision making out of the evaluation so you can determine if your message is clear and right for your audience.

If your revenues or awareness are stagnant, you may need to deliver a different appearance or message. The Brandskeyp is Glint’s proprietary process of discovering if your brand is in a good place and provides messaging and visual consistency between vendor partners, clients, leadership, employees, and other key stakeholders. It’s a process that lets both of us know if rebranding is worth the time and money.

Outcomes from the brandskeyp process touch on:

  • Company Culture
  • Brand Personality & Purpose
  • Revenues
  • Product Viability
  • Service Offerings
  • Company Morale
  • Leadership Connections/Disconnections
  • Who You Want To Be
  • Who Your Clients Want You To Be
  • Aligning Your Business and Brand
  • Logo Usage
  • Color System
  • Confirming if Your Brand is on Point

02.2 Glintegration Automation is the marketing assistant that never goes on vacation

Setting up an automation system solves one or two of the biggest challenges most companies face, time and money. If you dedicate yourself to manage the system correctly, it can automate responses on a personal first name basis with your customers that lets them know they are special. If you have multiple sales verticals, setting up customer personas can also help make a connection that is more individualized for each customer. Another benefit of the system is its ability to notify you instantly when a prospect is ready to buy via phone, email, or text. This provides your sales team with the best opportunity to respond quickly and close.

Glint’s marketing automation system is based on a powerful foundation that’s managed by a team solely focused on building sales CRM’s, remarketing tactics, and drip campaigns. The core team ensures the platform is effective, secure, functional, and reliable. Glint’s custom integrations with social, web, SEM, SEO, call tracking, and reputation management keeps our client’s marketing funnels fluid and running in real-time. All of this data helps us determine where your customers are coming from and who the best ones are. We can then use this data to find more of the ideal client, after all, what good is data if you’re not doing anything with it?

The Glintegration marketing automation system will manage the following work-flows, among others:

  • Sales Funnels
  • Click Funnels
  • Personas
  • Sales CRM
  • Social Integration
  • Drip Campaigns
  • Email Campaigns
  • Landing Page Conversion Tracking

Glintegration – Marketting Automation Tool

BE RELEVANT, BUT NOT TOO RELEVANT

81% of consumers want brands to understand them, but not at the expense of their privacy.

* Industry Insights, Ad Age Collective – Adage.com

Services

03. Areas of Focus

Glint develops marketing strategies that lead our clients to continual growth. Working with each client, we identify individual marketing tactics, set integration goals, budgets, and desires to reach the maximum results. We then analyze the company’s business environment to determine its strengths, weaknesses, threats, and growth opportunities. In addition, identifying our client’s competitors allows us to create innovative and competitive advertising that competes against what they are doing well or not so well. We firmly believe each campaign element should reflect a call-to-action item unless a direct branding approach is determined to be the best solution.

Advertising Consulting

Experienced and professional oversight as a second set of eyes is a great approach for helping clients accomplish their marketing objectives. Glint can offer a variety of different consulting options, whether you need a one-time brand or advertising review, or an entire strategy for a campaign. We can advise, validate, question, and execute as needed. We enjoy working with top management at a strategic level. Our clients often view us as their marketing department, and their employees see us as part of their team. Using new technology coupled with traditional approaches, we have the experience and expertise to develop resources and provide services for all of your strategic planning needs. We provide leadership to our clients in the development of business and marketing programs. One of our strengths is developing a strategic plan and implementing its operation in detail.

Brand Strategy

Branding is a critical feature for every company. Marketing efforts and materials should reflect the same feeling, demonstrating a unique business experience and above-average service. Consistent messaging is of vital importance as competitors market against you and attempt to chip away at market share. As we move forward with various strategies, Glint will work to ensure we present your brand in a consistent and complementary manner across all platforms.

Marketing Strategy

Glint wants to become an integral member of our client’s marketing team, helping them develop sound marketing communications objectives. Our marketing programs help our clients plan, create, and execute winning strategies. Areas we can partner in:
• Create a marketing plan outlining costs and areas for targeting advertising;
• Evaluate effectiveness and response to marketing techniques;
• Establish demographics to target the client’s ideal customers;
• Produce branded materials that reflect a consistent, clean, and concise feeling.

Traditional Advertising Strategy

Often considered “old school” advertising due to the advancements in digital marketing, this strategy is frequently overlooked. There is and always will be a place for television commercials, direct mail, billboards, and more. Coupled with an overall integrated strategy, the tools and mediums available in traditional marketing can make your digital marketing better. Depending on your target audience, traditional advertising may also be your best approach for impacting sales and will have a significant impact on brand awareness.

Integrated Marketing Strategy

Our team stays at the forefront of technology so we can offer our clients the best interactive solutions. The proliferation of online and offline media outlets has resulted in an increasingly fragmented media landscape. In response, we recommend engagement tactics on a variety of emerging platforms such as banner ads, search engine optimization, social networks, email campaigns, web development, mobile devices, and more. These new, disruptive media models and websites will continue to evolve and present both challenges and opportunities for forward-thinking marketers. As such, embracing the critical role that technology plays in both strategic development and creative executions is essential.

Traditional can, and still is, a good disruptive medium for enhancing digital tactics while creating a deeper connection through touch and storytelling. In the “I want it now” world, often “I want it better” wins out. We’re not saying you don’t need digital, you do, we’re saying question one should be, “What are you trying to accomplish?” and then discuss all the options, traditional and digital, that can help to achieve your goal.

Digital Interactive Strategy

Digital is the topic point of almost all conversations when it comes to branding, advertising, and marketing. With all of its data and transparency to validate returns, it probably should be. Due to the high impact digital can have, it also means your competitors are hitting it hard as well. This means the landscape gets very cluttered very quickly. Without the right messaging, strategy, and optimizing campaigns with strong keywords along with A/B test validations, you could just be another missed click. Being on page one is a great goal provided you’re there for the right viewership; otherwise, you’re spending on impressions that will never convert.

Content Marketing Strategy

Implementing outreach to push your brand forward or drive sales is something every company should be doing. However, thinking in terms of one-off approaches will only provide one-time results. A good content strategy ensures your audience is consistently provided relevant information that they care about. Making sure your content is consistent and informative helps you keep customers long-term past the initial contact of a marketing campaign. The hardest thing for any company is getting new business; thus, one of the best ways to grow a company is to resell to the customers you already have.

Social Media Strategy

When we think of social, we have a very straight forward approach with its purpose. Consider this scenario: If you walk into a room of one-hundred prospects, you don’t want to start by handing your business card to everyone in the room. A personal connection must be first established to determine if you can help a prospect. Through brief discussions, it will become apparent if what you’re providing has value, and often they will ask for your help.

With Social Media, you want to take the same approach by keeping your audience engaged with informative content and subtly infuse products, offers, and services on occasion. Your fans already know your brand, and like it, if you hard sell too often, they will quickly go away. For the majority of companies, social media should be considered as a branding approach more than a sales tool.

Website Strategy

It is difficult to establish trust and confidence when you’re not able to directly communicate with someone. However, it can be done if you consider your website to be your top salesperson that consistently provides the right message. Your website is where many prospects first engage with your business. If you’re not telling the right story, they will quickly jump to competitor sites to find what they need. An excellent on-site customer journey also provides consistent inbound opportunities that are pre-determined to your ideal customer attributes. Introduce marketing automation, chats, and personalization, and you’ll have a customer experience that converts and sells with value.

What is it that you truly want to accomplish?

Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.

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04. Capabilities

Lead Generation & Cultivation

Getting the right leads that have the right attributes provides the greatest opportunity for conversion. Glint can help determine your ideal customer, break them down by persona, and develop strategies that target them with messaging tailored to make them buy. Identifying the ideal customer can also help you “find” more of them through list acquisition. You’ll then be able to develop drip campaigns to keep momentum within your sales cycle and sell consistently. Being able to identify sales cycles allows you to be proactive with considerations for promotions, ramping up manufacturing, and determining the amount of employee support needed to fulfill orders and projects.

Campaign Tracking

This is a must if you want to know how your campaigns are converting. Utilizing our proprietary “glintegration” automation platform, domain strategies, landing pages, funnels, and call tracking allows us to better understand the customer journey. The data received can then be analyzed to better recognize roadblocks within the journey and validate the messaging is on point. In addition to obtaining the data showing customer interactions, we can also evaluate the sales process when a lead comes in. Evaluating sales calls, followup time, and the cycle of the sale will tell you if the leads are qualified or if the sales process and team need to be adjusted.

Reporting

Glint’s reporting evaluates the drops, increases, successes, and stagnation from your digital channels. The reporting is sent monthly and reviewed weekly to help keep Glint on track, and affirm we don’t just let campaigns run blindly. We want to meet with you every month to make sure we understand if goals change, new initiatives are coming on board, and to confirm opportunites are being realized.

Branding Development

Utilizing our proprietary “brandskeyp” platform, Glint can determine if your partners, customers, employees, and leadership team are all thinking the same way about the business. It’s imperative that anyone helping your business clearly understands your sales goals, let alone everything you sell. They should also understand your culture, values, and expectations as a business. Only when mission statements, brand personalities, values, and expectations are established and clear, can you have confidence that your brand image is appropriate, needs to be altered, or completely changed. Providing your team with standards around the usage of logo marks, messaging, visuals, and expectations through a branding guide will also minimize mistakes when others represent the business.

Spending the time to focus and understand how valuable branding is to your business will make every marketing dollar go further and increases the conversion of all inbound sales opportunities. It will also transform customers into brand champions that not only buy but encourage others to do the same.

Marketing Campaigns

Marketing campaigns utilize a variety of media platforms, such as television, radio, print, outdoor, display, and a multitude of other traditional and digital mediums. Marketing campaigns have specific goals in mind, such as; increasing brand awareness, introducing new products, increasing sales, or reducing the impact of unfavorable recognition. Defining a campaign’s goal usually dictates how much marketing is needed and what media are most appropriate for reaching the targeted audience.

Advertising Campaigns

Ad campaigns are a series of messages and visuals that share a single idea. Those ads are then pushed out over a multitude of media channels, over a specific time period, targeted toward a pre-defined audience. The campaign theme is the primary focus of the campaign, with individual ads reinforcing the theme while utilizing targeted messaging. Advertising campaigns are developed to accomplish a specific set of objectives and should consider integration strategies, media, positioning, communication, and touchpoints to be effective.

Drip Campaigns

A drip campaign is a lead nurturing program that allows you to pre-develop marketing and messaging that increases familiarity with your brand. Marketing information is sent to prospects repeatedly over extended periods to get them moving through a sales funnel. The drip campaign nurtures a prospect if they are not ready to buy, so when they are prepared to buy, your brand is top of mind.

Drip campaigns can be created through our proprietary “glintegration” marketing automation platform, where content can be pre-written, scheduled, and sent. When a prospect takes enough action, sales teams are automatically notified so they can convert the lead. Emails and social media platforms tend to be beneficial channels for sending messaging through drip campaigns.

Package Design

If you have a great product, you need to wrap it into an equally great presentation. On a shelf or online, a customer views your product before they buy your product. Your packaging should stand out and reflect a specific feeling such as quality, affordability, exclusivity, or a myriad of other emotions. You’re not just trying to convince a consumer to buy; you’re also trying to be the top choice against competitors. In many instances, this may be the last chance you have to get the sale. The experience a buyer has opening the package and working through what’s inside leaves a memorable impression after the sale. After the sale can be just as important as before the sale, thus, consider the entire experience, and you’ll make a brand impression that will lead to sales in the future.

Content Generation

This is a term used to identify the creation of materials for distribution that will help your business be recognized as experienced, reputable, or a go-to resource. Content Generation can apply to any type of material, such as emails, videos, photos, graphics, copy, etc. And, those materials typically result in vlogs, blogs, white sheets, or informational graphics, among others.

Content can also be developed as an SEO (Search Engine Optimization) play to increase credibility and ranking within search engines. In turn, this can help drive down expense with other marketing initiatives such as Pay-Per-Click (PPC) and digital remarketing.

Direct Marketing

This marketing approach provides direct and intentional communication with a targeted prospect whom you typically don’t have a relationship with. Thus, direct marketing is often seen as intrusive and has resulted in regulations and laws such as the CAN-SPAM Act requiring marketers to provide an opt-out process. It’s important to use a partner like Glint who understands these laws and can advise on what you can, should, and want to say.

Also, it’s essential to use the right messaging and know about the characteristics of the customers you’re trying to reach. Only then can you craft the visuals and copy that makes the viewer feel you understand their needs and desires. Personalizing your direct marketing with prospects names in text and visuals often makes direct mail campaigns more engaging. Direct marketing often utilizes reply cards, call tracking numbers, envelopes, vanity URL’s, texts, emails, and landing pages.

Guerilla Marketing

A Guerilla Marketing approach can be reasonably inexpensive, but what you save in cost is often utilized in time. This strategy typically uses unconventional connections to promote services and products. The goal is to establish direct contact with a customer by creating an interaction that is unexpected and welcoming. By utilizing this approach, you create an interaction that is not typical, thus becoming memorable. The most significant difference with Guerilla Marketing is you tend to take a customer by surprise and evoke emotion that they don’t see coming. The brand is remembered longer than typical advertisements, and you also receive recognition via word-of-mouth when the consumers tell their friends about the experience.

Out-of-Home Advertising

A mass media advertising approach that targets consumers while they are outside of their homes. The main media outlets for this type of advertising are highways, roads, streets, billboards, and transit, among others. Typically you see them in public places where consumers are waiting around retail locations, transportation areas with bus stops and airports, roads with billboards, and anything that moves like buses, cars, trains, subways, and taxis.

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Mobile Application Development

Mobile app development is an ever-growing tool that provides a customized experience for users that are familiar with the apps offer. It’s critical that the app delivers a smooth user experience and includes reliability across multiple devices. Easy to say, hard to do, application development requires technical ability, consumer understanding, and creativity. We partner with experienced application developers that understand we are not only trying to develop a reliable app but a great consumer experience as well. Couple this with our branding integration experience, and you won’t find a better partner to work with than Glint Advertising.

Sourcing

When you get us, you also get our network. We have reliable partners to lean on for specialized needs. We will negotiate expenses and manage our partners to support the creative directions Glint provides.

Tradeshow Events

You need to do more than just stand out with a great visual tradeshow booth. It is essential to stand out visually; however, you also need to engage in unique ways to capitalize on every possible opportunity. Creating a stunning display is a given with Glint, our biggest benefit is the strategy we put in place to engage attendees. We can help you decrease the contacts looking for swag and increase the beneficial contacts that actually want and need your products and services. Most importantly, we can help integrate those contacts into a marketing automation system so followups aren’t forgotten, and the attendees not ready to buy can be put into a drip campaign for nurturing into a future sale.

Video Production & Television

Glint provides its clients with a full range of powerful video and television production services. If you need to produce a sales or educational video for your next meeting or seminar, a video news release, training, commercial, or product launch video, Glint is the solution you need.

We can develop a clearly defined message for engaging your audience, produce, script, direct, shoot, and edit the final products and integrate them into a launch campaign with unprecedented tracking for ROI evaluation. List development and segmentation can also be gathered for remarketing. From single to multi-camera production, our creative team can deliver your message on budget and on time.

Social Media Marketing

Talking over digital platforms in a way that engages an audience is what social media is all about. Setting the right expectations is the key to understanding the ways social media platforms can benefit your brand. Primarily used to build brand awareness, social can also increase sales and integrate traffic into your other digital mediums. Driving from social to web, blogs, vlogs, and from those back to your social platforms is a great recipe for success. The platforms have great targeting capabilities with ads, allow you to analyze results, and push the personality of your brand.

To be successful in this area, you must be consistent. Thus, when you start, be committed and ready to stay through the life of your business. Step one is to establish your voice: Is it a company voice that is managed by multiple people, or is it the people in the company that have the voice? This can be a very difficult question to answer that Glint would enjoy helping you figure out. Step two, who’s managing the day-to-day interactions internally? Even if you have a branding partner helping with your social media, you must assign an internal person or team for answering followers’ questions accurately and in a way that ensures the brand voice stays on point.

Website Design & Development

Creating a great website sounds easy. Hire any programmer with basic knowledge, buy a template, and you’re up and running. This will get you started; however, it won’t bring success. Before you save a few dollars, ask yourself why you need a website and what you want it to accomplish. Almost every business goes through the web development process multiple times, spending money each time, and ultimately they still don’t have the online presence they need. A website is an integration tool that should work with your sales and marketing systems, not just provide information. It is meant to drive opportunities, capture leads, and engage with content to help establish your business as the best choice within your industry. Build it right the first time, and you’ll have a marketing tool that can grow and adapt as the company pivots and capitalizes on opportunities now and in the future.

Developers are fantastic at what they do; however, you often don’t find they know how to truly integrate the brand into the functional design process. Partnering with Glint ensures the brand is not forgotten, and the values and personality of the business shine through. We also help determine the best website platform for the business instead of only recommending what we can provide internally.

Email Marketing

The new cold call is email marketing. From one-off interruptive email messages to elaborate design campaigns, the tactic is rarely thought through and effective. Glint can help you develop stunning campaigns that get engagement and drive opportunities. The goal isn’t about sending an email and hoping someone responds. The approach is to strategize on why you need to send an email, how often you need to send an email, how you’ll stand out, and engagement expectations from the medium. It is a great tool to drive integration into other areas of the brand while staying top of mind.

With the right messaging, design, and planning, email marketing can be one of the best tools for building business. It can also quickly drive business away if you have a “what I need” mentality vs. a “what they need mentality.”

Collateral Design

Often confused with branding design, collateral design is utilized for promotional materials and marketing campaigns. Keeping the brand in mind, the design is driven by elements that the targeted consumer likes to see or by elements that define the problem the brand is trying to solve. Although the term is defined as outdated by some, Glint understands the importance of identifying the design strategy before work is commenced. This helps mitigate revisions, miscommunication, and gets your offering to market more quickly.

SEO and PPC

This means a lot of different things to a lot of different companies. It’s important to establish what this means to you as a business and the agency before going too far. Knowing what questions to ask is as relevant as defining what results you should expect. It’s easy to talk intelligently about SEO and PPC platforms and create a scenario that sounds appealing and beneficial. As with everything Glint does, the power is in the details. Are the systems set up and automated, or are they manually managed? Who owns the data and systems? Do you have to work on the agency’s systems, or will they work on yours? These questions, along with others, are notable conversation points that are often overlooked in the beginning.

Glint can help you establish your online and offline SEO strategy that will drive down conversion costs. To get the most benefit from SEO, not only is a long-term commitment needed for success but once started, you should continue with it for the life of the business. A start-stop approach with this strategy can become tremendously expensive, with minimal ROI.

PPC strategies are a great way to infuse a campaign into the minds of consumers. Through search and social, your only paying for clicks or impressions. If used correctly, PPC tactics can be used to A/B test audiences, provide list development, identify sales cycles, and provide retargeting opportunities from list segmentation. At Glint, PPC is not just about getting clicks.

Media Planning & Placement

The placement of advertising in print and online should be focused on a geographic area or targeted readership/viewership. Also, the media plan should coordinate in a way that allows placements to work individually while also integrating into other marketing channels. Glint provides media negotiations for our clients to leverage the overall buying power of all Glint’s clients versus the purchasing ability of each client individually. This approach has allowed us to secure lower rates, provide free PR opportunities, first opportunities for last-minute ad allowances, and streamlined analysis for verifying tear sheets, hit reports, and billing.

Radio Advertising

When your marketing requires the need to reach a lot of people at one time, Radio Advertising can be a great solution. Radio segments its audience by age and gender with content variety as a final variable. It’s important to have your ideal audience defined and ask for media kits so you can align your demographics. You or your agency needs to do this work and not rely on the stations to do it for you. This ensures a station doesn’t slightly realign their lower end inventory to match your audience.

A key metric for success on the radio is frequency. With listeners using radio as background noise, unless they’re jamming out on their way to work, they’ll need to hear you often to connect. When it comes to scheduling and commitment, at a minimum, you need to think in terms of weekly saturation of 20-30 spots over 2-3 months. It’s also important to stick with your primary stations without jumping from station to station, listeners need time to hear and remember who you are.