Social media platforms provide a great way to build your brand and connect with consumers. There are a number of ways social media engagement can be beneficial to a company: it can help build brand awareness, enhance customer relations, and presents a powerful opportunity to shape and enhance brand identity. That’s why it’s extremely important for businesses to implement a strong, organized social media strategy. A good social media strategy can go a long way, but sometimes creating a solid strategy is easier said than done. Here are some tips to get you started in creating a killer social media strategy:
Define your goals (and know how to measure them).
What exactly are you trying to achieve through the use of social media? Are you trying to raise awareness about your brand? Are you trying to strengthen consumer relations? Defining goals helps determine what kind of content you should be providing your audience. Additionally, measuring your goals provides a way to assess the success of your implementations, what improvements are needed, and determine what your next steps should be and. There are a number of great tools that can help with measuring and analyzing engagement, traffic, and content. (SproutSocial and HootSuite are both excellent options.)
Providing users with a consistent identity helps build brand recognition and reinforces brand identity. It is important to define a voice for the company. All content should sound like it is coming from a single identity, not several different ones, as this helps build brand trust. Furthermore, it is important to provide audience members with a steady flow of information throughout the week. You don’t want to post 18 times on Monday, and leave your audience hanging for the rest of the week. Rationing content out through the week will help determine what times your content gets the most engagement.
Emphasize what makes you different.
Focus on what sets your business apart. What’s special about what you offer and your team? Playing up these aspects will not only help your company stand out from competitors, but can also give your content a unique spin.
Communication is a two-way street. Don’t just post content, engage with your audience members, whether it’s asking them to share their stories, submit content such as pictures and videos, posting statuses asking for their feedback, or responding to a comment left on your page. This not only boosts social media engagement, but also provides a great way to gain customer feedback.
Know your audience.
What do your audience members care about? Keep your audience’s wants and needs in mind when crafting content, and provide them with useful information.
Provide quality content.
This one’s simple: create content that people want to talk about. If your aim is to increase engagement, then engage your audience! Get them involved in your social media campaign: ask questions, implement contests, post “caption this” pictures, and offer them incentives and discounts that they can’t get anywhere else. Additionally, on social media, a picture really is worth a thousand words. Don’t just tell your audience, show them.
Social media can be extremely valuable to a company when carried out correctly. Every business and audience member is unique, so it is important to consistently research and test new content and techniques often in order to find the best fit for you and your audience.
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