We’re excited to see Glint Advertising founder Craig Lloyd featured in 50Pros’ Expert to Know series.

Craig shares the story behind building Glint, his approach to leadership, and why great marketing starts with understanding the business behind it. He also discusses the future of advertising, the role of AI, and a philosophy that has guided Glint for more than 26 years: relationships outperform transactions.

Check out the full feature to learn more about Craig and the thinking behind Glint Advertising.

#GlintAdvertising #50Pros #AgencyLeadership #MarketingStrategy #Advertising #BusinessLeadership

What if your marketing isn’t actually the problem?

You can generate leads, drive traffic, and build awareness, but if the experience breaks down after someone responds, more marketing will not necessarily fix it.

Slow follow up. Confusing websites. Employees who do not know about current promotions. Thousands of old leads sitting untouched. These are business problems that can quickly become marketing problems.

In Episode 105 of The Glint Standard, we are talking about Marketing Misfires and the mistakes that can quietly waste your marketing dollars.

Before you spend more trying to generate the next lead, make sure you are ready for the one you already have.

Labor Day is about people. The people who build, create, care, solve, lead, serve, and show up every day to make things happen. But this year, we know many incredibly talented people who are still waiting for their next opportunity to come along.

We see the experience, talent, and value that persist from your last job to the next, and we know how exhausting searching can be and how much a conversation, an introduction, or an open door can mean. So this Labor Day, we’re celebrating everyone who works and standing with everyone ready to.

Happy Labor Day from all of us at Glint. How can we help you?

#LaborDay #WeSeeYou #PeopleMatter #Opportunity #GlintAdvertising

There were 1,700+ professionals at DallasMeetup at Texas Live!, but what stood out to us wasn`t the size of the crowd. It was how quickly a room that large could become personal when people slowed down long enough to actually talk.

Glintsters spent the evening meeting people from nonprofits, technology, financial services, startups and businesses across DFW. There were plenty of conversations about business, but just as many about families, ambitions, travel and what people are trying to build next. That`s our kind of networking. It`s also a good reminder of something we believe at Glint:

[ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲𝗺. ]

Thanks to everyone we met for a great evening. If you want to know more, Craig turned that thought into our latest Clarity in Advertising blog that also recaps the event. "The Business Case for Being Interested in People" blog link in bio.

#GlintAdvertising #ClarityInAdvertising #DallasMeetup #DFWBusiness #DallasBusiness #FortWorthBusiness #BusinessRelationships

People rarely remain loyal to a product. They stay loyal because of how a business makes them feel.

In Episode 103 of The Glint Standard, we sit down with Trevor Cormier from Prestige Credit Union to explore why trust has become one of the most valuable marketing assets any organization can build.

Why do some organizations create lifelong customers while others struggle to build lasting relationships?

In Episode 103 of The Glint Standard, Trevor Cormier from Prestige Credit Union shares why trust has become the greatest competitive advantage in today`s marketplace.

The conversation explores how member-first service, transparency, financial education, and authentic community involvement create stronger relationships than any advertising campaign ever could. Whether you lead a business, work in marketing, or simply appreciate organizations that genuinely put people first, you`ll find ideas that challenge conventional thinking about customer loyalty.

What business has earned your trust, and what did they do differently? Share your answer below.

Happy Fourth of July from the Glint Advertising team!

🇺🇸 Today, we`re celebrating the freedom to dream big, build great businesses, and support the communities we call home.

Have a fun, safe, and memorable Independence Day!

#FourthOfJuly #IndependenceDay #GlintAdvertising #Marketing #SmallBusiness #Community #HappyFourth

Most people walk into networking events trying to be remembered. The best networkers walk in trying to understand people.

In Episode 102 of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd discuss how intentional networking builds stronger relationships, generates better referrals, and creates more meaningful business opportunities.

Key Takeaways:
✔️ Become the buyer, not the seller
✔️ Solve problems before asking for anything
✔️ Value your time and energy
✔️ Read the room before engaging
✔️ Build authentic chemistry

What’s the best networking lesson you’ve learned? Tell us below 👇

#Networking #BusinessNetworking #Entrepreneur #Leadership #ProfessionalDevelopment #BusinessGrowth #Marketing #RelationshipBuilding #Podcast #TheGlintStandard #GlintAdvertising

A little behind-the-scenes of the networking group we`re building.

More details coming soon.

If you`re curious, send us a message.

#Networking #BusinessGrowth #Leadership #FortWorthBusiness #DFWBusiness #ProfessionalDevelopment #BusinessCommunity #Marketing #GlintAdvertising

𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗶𝘀 𝗿𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. A lot of people say AI is making business easier. Maybe. But it may also be making it harder to know what actually matters. More content, means more options and often, more noise.

𝘏𝘢𝘴 𝘈𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘮𝘰𝘳𝘦 𝘯𝘰𝘪𝘴𝘦? 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.

We shared our honest take on what’s really happening and what businesses should be thinking about now. See link in Bio.

#Marketing #AI #Business #Branding #Leadership #AI #Marketing #Leadership #BrandStrategy #BusinessGrowth

Back in time. Episode 100.
What started in 2000 turned into 26 years of building, learning, and evolving. This episode is different. It’s a look at where it all began, the decisions that shaped the path, and the stories behind the brand.
If you’ve been part of the journey or are just getting started, this one hits different.
🎧 Listen: link in bio
▶️ Watch: link in bio
#TheGlintStandard #Podcast #FortWorth #Entrepreneurship #marketinglife

We’re Leaving Branding

After 25 years, we’ve decided to step away from branding, marketing, and advertising. It’s been a great run. Truly. Unfortunately, the industry is moving fast, and we’ve been asking ourselves a tough question… what’s next?

Starting today, Glint will be focusing entirely on office aquarium design. We’ve found that watching fish swim has the same impact as most marketing strategies… calming, unclear, and hard to measure.

If you’re interested in a 200-gallon “Brand Clarity Tank” for your office, let us know. Otherwise, happy April Fools.

We’re not going anywhere. But unclear direction in marketing? That’s still very real. We can help you fix that.
#AprilFools #BrandClarity #FortWorthMarketing #GlintAdvertising

Can you spot what`s on top of the "L"?

Some days go exactly as planned.
Today was not one of those days.

A bird flew into the office.

Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”

What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.

We adapt. We overcome. Sometimes we escort unexpected guests back outside.

All in a day’s work at Glint.

#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork

AI is powerful.
But it’s not a strategy.

Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.

Used poorly, it just scales confusion faster.

Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.

AI doesn’t replace thinking.
It rewards it.

#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising

Today is a day to pause and reflect.

Dr. Martin Luther King Jr.’s legacy reminds us that lasting progress is built through intention, empathy, and a commitment to doing what’s right, even when it’s difficult.

Character matters. Responsibility matters. How we move forward matters.

#MLKDay #DayOfReflection #Leadership #Integrity #Purpose #Respect #Community #GlintAdvertising

Big numbers feel reassuring.
They don’t always mean progress.

The metrics that matter aren’t universal. They depend on the goal, the moment, and the decision that needs to follow.

If a metric can’t help decide what to adjust, pause, or prioritize next, it might be impressive—but it isn’t helpful.

Clarity shows up when measurement supports decisions, not dashboards.

#marketingstrategy #metricswithmeaning #clarityoverchaos #marketingleadership #strategicthinking #glintadvertising