Why Spotify Wrapped is Genius
On December 1, Spotify came through with its widely anticipated campaign of the year: Spotify Wrapped. Users of the music...
Social Media Marketing: Are You Doing It?
In the digital world of 2021, social media is everywhere. It's what provides hours of entertainment and connects millions from...
Emotional Appeals Most Commonly Used by Brands
Every marketer understands the difficulty in creating quality emotional advertising. Brands that convey emotions efficiently are the ones that connect...
How to Pitch a Winning Idea
It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily...