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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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02. blog
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Glint Advertising & Design Receives Accolades for Creative Work
A bulky package arrived at the third-floor office of Glint Advertising & Design today filled to capacity with 10 American Graphic Design Awards from Graphic Design USA, according to agency President Craig Lloyd…
Glint Advertising & Design Adds Ryan Cormier as Account Executive
Glint Advertising & Design, LLC, announced the addition of Ryan Cormier, Account Executive, today. Cormier will provide client service for existing and future accounts, and will further new business development for the agency…
Our Top 40 Under 40 Recipient
Glint Advertising & Design President Craig Lloyd has been honored as one of the 2009 Forty Under Forty by the Fort Worth Business Press. The first impression of most of the staff was “What? He’s under 40?” But after the jokes and fun, no one was surprised that Craig was included in this prestigious group of individuals…
Special Olympics Goes for “Shock Value”
We have recently viewed the latest marketing efforts of the Special Olympics, which spawned from an inappropriate comment from President Barack Obama on the Tonight Show. We won’t go into the comment Obama made here, just the advertising efforts approved by the Special Olympics and produced by DDB Needham in response to it…
Compassion Never Goes Out Of Style
Glint Advertising is honored we were able to be a part of The Shaken Baby Alliance First Annual Celebrity Fashion Show. The event happened last Saturday evening at a beautiful art gallery, where guests mixed and mingled with local celebrities. The show offered a silent auction, some of the most beautiful dresses I have ever seen, raffles, give-a-ways and included some of the children the Shaken Baby Alliance supports…
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04. vidcast
Authenticity in Marketing - The Glint Standard Podcast
Jake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think...
How To Use Artificial Intelligence Responsibly - The Glint Standard Podcast
Jonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using...
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05. social feeds
052. facebook
From the first spark of an idea to the final frame, we partnered with Parker County Brewing Co. to bring their vision to life. Their new location isn’t just a place—it’s an experience, carefully crafted just like their brews.
At Glint Advertising, we believe every brand has a story worth telling. From strategy to storytelling, every step of our process is intentional—because behind every person, every pint, and every pour, there’s a deeper story waiting to be shared.
🎥 Take a behind-the-scenes look at how we brought Parker County Brewing’s journey to life. Cheers to creativity, craftsmanship, and the perfect pour! 🍻✨
#GlintAdvertising #BrandStorytelling #ParkerCountyBrewing #VideoProduction #BehindTheScenes #CraftedWithCare
1 CommentComment on Facebook
Brilliant video presentation.
🎶 Roy Eaton didn’t just write jingles—he made history.
As one of the first Black creatives in a major ad agency, Eaton revolutionized how brands used music in advertising. If you’ve ever had a jingle stuck in your head, you have pioneers like Eaton to thank.
From Beefaroni to KFC, his work shaped the sound of brand storytelling and opened doors for more diverse voices in the industry.
His legacy? It's still ringing loud and clear.
#BlackHistoryMonth #MarketingPioneers #AdvertisingLegends #CreativeExcellence #BrandStorytelling #MarketingHistory
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Roses are red. Violets are blue. The best brands earn loyalty by staying true. 💘
Brand love isn't a one-time gesture—it's built on trust, consistency, and real connections. The best brands don't just sell. They create experiences that keep customers coming back.
What's a brand you'll always stand by? Drop it in the comments. 💬
#BrandLoyalty #CustomerExperience #MarketingThatMatters #BrandTrust #EngagementMarketing
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053. instagram
🚨 BIG NEWS: TikTok’s U.S. Future in Question (Again)? 🚨
The House just passed a bill that could force TikTok’s Chinese parent company to sell the app or face a ban in the U.S.
Will it actually happen this time? And if so, what does that mean for brands and creators?
What’s your take? 🤔
💰 Time to Sell – A sale keeps TikTok running.
🚫 Ban Incoming – Say goodbye to TikTok.
📲 Nothing Happens – This will blow over.
👀 Not Sure – Just here for the comments.
Drop your vote, and let’s talk! 👇
#TikTokBan #SocialMediaNews #MarketingTrends #TikTokForBusiness #BrandStrategy #ContentMarketing
From the first spark of an idea to the final frame, we partnered with Parker County Brewing Co. to bring their vision to life. Their new location isn’t just a place—it’s an experience, carefully crafted just like their brews.
At Glint Advertising, we believe every brand has a story worth telling. From strategy to storytelling, every step of our process is intentional—because behind every person, every pint, and every pour, there’s a deeper story waiting to be shared.
🎥 Take a behind-the-scenes look at how we brought Parker County Brewing’s journey to life. Cheers to creativity, craftsmanship, and the perfect pour! 🍻✨
#GlintAdvertising #BrandStorytelling #ParkerCountyBrewing #VideoProduction #BehindTheScenes #CraftedWithCare
🎶 Roy Eaton didn’t just write jingles—he made history.
As one of the first Black creatives in a major ad agency, Eaton revolutionized how brands used music in advertising. If you’ve ever had a jingle stuck in your head, you have pioneers like Eaton to thank.
From Beefaroni to KFC, his work shaped the sound of brand storytelling and opened doors for more diverse voices in the industry.
His legacy? It`s still ringing loud and clear.
#BlackHistoryMonth #MarketingPioneers #AdvertisingLegends #CreativeExcellence #BrandStorytelling #MarketingHistory
Roses are red. Violets are blue. The best brands earn loyalty by staying true. 💘
Brand love isn`t a one-time gesture—it`s built on trust, consistency, and real connections. The best brands don`t just sell. They create experiences that keep customers coming back.
What`s a brand you`ll always stand by? Drop it in the comments. 💬
#BrandLoyalty #CustomerExperience #MarketingThatMatters #BrandTrust #EngagementMarketing
Marketers are still catching their breath.
TikTok was gone. Then it wasn`t. One Supreme Court decision. One executive order. One major wake-up call.
If this shake-up proved anything, it`s that platforms can disappear overnight, and marketing strategies need to be built to withstand the chaos.
So what`s the move? Stick with TikTok? Diversify? Prepare for the next inevitable disruption? We`re breaking it all down. Click the link in our bio to learn more.
#TikTokMarketing #SocialMediaStrategy #DigitalTrends #MarketingNews #BrandStrategy #GlintBlog
🏈🎬 Big Game Ads: The Good, the Bad & the "Huh?"
Another big game, another year of big-budget ads that made us laugh, cringe and scratch our heads. 🤔 From touchdown-worthy storytelling to fumbles we’d rather forget, our team at Glint Advertising is breaking down the commercials that stole the show—and the ones that left us questioning.
📢 Undeniable Faves:
Michelob - Pickleball, anyone?
Nike `So Win`
Coors Light sloths on a Monday - we know how it is! 👀
Instacart `We`re Here`
Jeep & Harrison Ford
📢 Soul-Stirring:
Pfizer `Mama Said Knock You Out`
Rocket Mortgage (Fun Fact: The commercial was the first ever to have a live in-stadium sing-a-long while the commercial was airing.)
`He Gets Us` (Jesus)
📢 Tuuurrrible, but we are talking about them:
Mountain Dew and Seal - we can`t unsee it!
Tubi Fleshy Hats
Coffee-Mate Tongues - cringy?
Erayne particularly liked the Angel Soft spot, reminding us to use the potty before the half-time show. "Functional, useful," she says. We guess...
💬 What did we forget? Who were your Big Game favorites? Drop your thoughts below! ⬇️
#SuperBowlAds #AdBowl2025 #MarketingWins #BrandFails #BigGameCommercials #GlintPicks #AdBreakBreakdown #AdvertisingWins #SuperBowlSunday #CreativeHitsAndMisses
Before influencer marketing, there was Madam C.J. Walker. 👏🏾
The first self-made Black female millionaire built a beauty empire using grassroots marketing, direct sales, and storytelling—strategies still used today.
Her lesson? When you know your audience, you build loyalty that lasts.
#BlackHistoryMonth #MarketingTrailblazers #BusinessLegends #BrandStorytelling #Entrepreneurship #MarketingHistory #GlintInsights
🏈 Super Bowl ads aren`t just commercials—they`re culture-shaping power moves. Some become instant classics, others…well, they try.
Every year, brands drop millions for 30 seconds of influence—some spark trends, some stir controversy, and some just make us miss the actual game.
👀 Which Super Bowl ad still lives in your head rent-free? Drop it below. ⬇️
#SuperBowlAds #MarketingLessons #CultureShaping #BrandStrategy #GlintInsights
Did you know that businesses using data-driven strategies achieve 5-8 times higher ROI than those that don`t?
Crafting a compelling ad isn`t just about a catchy slogan or sleek design—it`s about leveraging psychology, market research, and audience insights to make every message count. Strategy drives success, and the numbers prove it.
At Glint, we don`t guess—we analyze. We dive deep into demographic shifts, future market trends, and customer behaviors to ensure your campaigns resonate, engage, and convert.
If your marketing efforts aren`t hitting the mark, click the link in our bio, and let`s change that.
#CreativeStrategy #MarketingWithPurpose #BrandGrowth #DataDrivenMarketing #MarketingInsights #AdvertisingStrategy
Tom Burrell didn’t just work in advertising—he transformed it. As the first Black man in Chicago’s ad industry, he redefined how brands connect with diverse audiences, emphasizing authenticity over stereotypes.
His agency, Burrell Communications, became a powerhouse in cultural marketing, creating groundbreaking campaigns for brands like McDonald`s and Coca-Cola that resonated deeply with Black consumers.
His impact? Still shaping the industry today.
This month, we spotlight the trailblazers who revolutionized marketing, business, and creativity. Stay tuned as we celebrate more influential leaders throughout Black History Month.
#BlackHistoryMonth #MarketingHistory #BrandStorytelling #Advertising #Legends #MarketingInnovation #BurrellCommunications #GlintInsights
Black creatives, entrepreneurs, and trailblazers have shaped marketing and advertising in ways that still influence the industry today.
From Carol H. Williams, the first Black woman to lead a major ad agency, to modern disruptors redefining storytelling—Black excellence in marketing is undeniable.
This month, we`re recognizing the impact, innovation, and leadership that continue to drive our industry forward.
📢 Who`s a leader or brand that has inspired you? Drop a name below ⬇️, and let`s celebrate.
#BlackHistoryMonth #MarketingTrailblazers #CreativeExcellence #BusinessLeadership
"The growth and development of people is the highest calling of leadership." – Harvey S. Firestone
Good leadership isn’t about holding the spotlight but passing the torch. It’s about creating an environment where people don’t just execute but evolve, where they don’t just listen but lead.
So here’s your challenge: Lift someone up today. Share knowledge. Create space. Empower. Because the best leaders don’t just build businesses—they build people.
#NationalMentorshipMonth #LeadershipInAction #MentorshipMatters #GrowthMindset #MarketingMentors #FridayMotivation #LeadWithImpact #GlintInsights
Glint Advertising will be closed on Monday, January 20th, as we observe Martin Luther King Jr. Day.
Let`s take this time to honor Dr. King`s legacy of unity, equality, and progress. ✨
We`ll be back on Tuesday, ready to inspire and create.
#MLKDay #HonoringTheDream #GlintAdvertising
2024 was a year full of moments that reminded us why we do what we do. From diving deep into marketing`s nuances on The Glint Standard to crafting campaigns that made brands shine—we didn`t just raise the bar; we redefined it. 💡✨
Looking ahead to 2025, we`re fueled by fresh perspectives, daring strategies, and a determination to keep creativity at the heart of every project.
Here`s to a year of big ideas and bold moves packed with possibilities. 🥂
#ReflectAndGrow #TheGlintStandard #MarketingInnovation #BrandBuilders #BoldIdeas #ElevateYourBrand #NewYearNewGoals #DigitalMarketing
`Twas the night before Christmas, and all through the ad space,
Not a campaign was stirring, not even a trace.
The Glinsters were nestled, their creativity aglow,
Dreaming of strategies that continue to grow.
Santa has his sleigh, and we have our drive,
Turning visions into magic, making brands come alive.
So, as you cozy up with holiday cheer,
Know we`re here to make your message clear.
Merry Christmas from all of us at Glint Advertising! 🎄✨
#TwasTheNightBeforeMarketing #GlintAdvertising #CreativeStrategy #BrandMagic #HolidayCheer #MerryChristmas #DigitalAdvertising
The holidays are almost here, Glinsters! 🎄✨ Time to unplug and recharge—but we know, it’s easier said than done. Setting boundaries now can save you from work interruptions later.
Here’s how to actually disconnect this season:
🗓 Remind your boss twice—Once now and once closer to your time off. A quick status update lets them plan ahead and keeps you guilt-free while you’re away.
📴 Mute notifications—Slack won’t implode. If it’s urgent, they’ll call or text.
🚪 Think like a closed store—When you’re “closed,” you’re closed. No exceptions.
🌐 Make OOO emails personal—Adding a friendly note like “Spending time with family” makes it harder for anyone to disrupt your break unless it’s truly urgent.
Your time off is yours—protect it. What’s your go-to method for disconnecting? Share below! 👇
#WorkLifeBalance #HolidayBoundaries #UnplugAndRecharge #GlintStandard #CareerGrowth #SelfCareTips #TimeOffTips #MetaAlgorithm #HashtagsMatter #GlintLife
🎙️ Feedback: The Secret Ingredient to Exceptional Marketing
Jonathan and Erayne are here to prove that feedback isn`t just important—it`s everything. In this episode of The Glint Standard, they break down why feedback is the ultimate tool for creative alignment, trust-building, and (let`s be honest) keeping your projects from going off the rails. 🚂💥
What`s in it for you?
📌 Better questions = better answers.
📌 Visuals that actually make sense.
📌 A framework for feedback that`s chef`s kiss 👌.
Feedback doesn`t have to feel like pulling teeth. Streamline your process and work smarter, not harder.
Tap the link in our bio and tune in now! 🎧
#TheGlintStandard #FeedbackIsKey #CreativeInsights #MarketingTips #Podcast #CreativeCollaboration #ClientRelationships #ElevateYourWork
🌟 Marketing in 2025 is coming fast. Are you ready to keep up?
Here`s what`s about to change—and what you need to watch:
1️⃣ AI isn`t optional anymore.
From hyper-personalized customer experiences to smarter chatbots, tools like Jasper and ChatGPT are turning strategy into efficiency. Get familiar now.
2️⃣ Talk to me, Alexa.
Voice search is booming. Customers are asking, not typing—so think natural language and long-tail keywords.
3️⃣ AR and VR aren`t just for gamers.
Virtual makeup try-ons. Immersive real estate tours. Brands that get creative will stand out.
4️⃣ Short-form video still reigns.
Keep TikTok, Reels, and YouTube Shorts fast, interactive, and snackable. Engagement loves brevity.
5️⃣ Personalization goes deeper.
Dynamic content isn`t just nice to have; it`s what makes customers stick around. Platforms like Glintegration? Gold.
6️⃣ Social feeds = shopping carts.
Shoppable posts and influencer partnerships—if users can see it, they can buy it without leaving the app.
🚀 2025 isn`t slowing down. The brands that mix innovation with authenticity will lead the pack. Are you ready?
Let`s make next year the year you get noticed.
#MarketingTrends #DigitalMarketing #SocialCommerce #AIinMarketing #VideoContent #Marketing2025 #GlintInsights
🎯 The holiday hustle isn`t over yet—there`s still time to make those promotions shine! Here`s how you can maximize your efforts in the home stretch:
✨ Retarget, retarget, retarget—Showcase abandoned cart items to reel customers back in.
📱 Think mobile-first—Make sure your website and checkout are seamless for shoppers on the go.
📧 Email with a personal touch—Offer tailored recommendations and add a countdown timer for urgency.
🎥 Lights, camera, convert!—Short video ads can pack a punch on TikTok, Reels, and YouTube.
💡 Stand out with bold messaging—Pair festive visuals with strong CTAs that push holiday cheer and action.
📊 Track and tweak—Analyze ad performance and allocate budgets where it counts.
💡 Want to take it up a notch? Glint`s got the expertise to help you end the year with a bang. Let`s talk strategy today!
📩 DM us or click the link in our bio to contact us!
#HolidayMarketing #DigitalStrategy #BoostYourBrand #SocialMediaTips #MarketingMatters #LastMinuteSales #AdOptimization #BusinessGrowth #GlintAdvertising #MetaMarketing
🎙️ New on The Glint Standard: Elevating Feedback for Better Results 🎙️
Clear, actionable feedback is the lifeline of creative success. In this episode, Jonathan and Erayne crack the code on how clients and agencies can work together to produce results that exceed expectations. 🛠️✨
🔑 What`s inside the episode?
✔️ How specificity makes feedback actionable.
✔️ Why timing is everything when keeping projects on track.
✔️ The perfect balance: giving critique while celebrating wins.
✔️ Common feedback missteps to avoid—because no one likes creative chaos.
Catch the conversation on YouTube or tune in on the go with your favorite streaming platform—because better feedback leads to better results!
#TheGlintStandard #CreativeSuccess #FeedbackMatters #MarketingAgencyTips #ClientCollaboration #MarketingStrategy #BusinessGrowth #ConstructiveCritique #MarketingProTips
The holiday hustle isn`t over yet—it`s time to make the most of the final stretch. Here`s how small businesses and non-profits can finish strong with strategies tailored for success:
1️⃣ Early Birds? No Problem—Communicate Now
Missed the early start? Use this weekend to launch last-minute campaigns that emphasize urgency. A well-timed email blast or a targeted social post can still capture attention and drive action.
Quick tip: highlight gift cards or year-end giving incentives to meet those last-minute shoppers and donors where they are.
2️⃣ Streamline the Journey for Last-Minute Wins
Make the process seamless, whether it`s a product purchase or a donation. Review your website and eliminate extra clicks. A clean, easy-to-navigate checkout or donation page can turn potential drop-offs into conversions. Got questions about user experience? That`s where we shine.
3️⃣ Collaborate, Not Compete
It`s not too late to partner with local businesses or organizations. Share audiences through co-hosted giveaways or joint promotions. For non-profits, team up with a local business to offer a percentage of sales as donations—it`s a win for everyone involved.
The clock`s ticking, but there`s still time to turn ideas into results. Let`s make this holiday season count.
#HolidayHustle #EndStrong #SmallBusinessSuccess #NonProfitGoals #MarketingTips #DigitalStrategy #GlintEdge #SeasonOfSuccess #LastMinuteWins
Budgets feeling tight? Stay chill—we’ve got this. At Glint, we make creativity stretch farther than your wildest campaign dreams.
💡 Let’s turn every dollar into something remarkable without breaking a sweat.
#ChillGuy #TakeAChillPill #GlintStandard #CreativeEdge #SmartSpending #MoneyMoves
The marketing world doesn`t wait, and neither should you.
Staying ahead in this evolving landscape requires proactive learning and action. Consider leveraging industry blogs for new strategies or exploring cutting-edge AI tools.
The right moves today could set you apart tomorrow.
Click the link in our bio to learn how to sharpen your edge.
#MarketingInsights #StayAhead #DigitalStrategy #GlintAdvertising #InnovateAndThrive
Did you know 31% of weekly U.S. podcast listeners aged 13+ head to YouTube, leaving Spotify (27%) and Apple Podcasts (15%) in the dust?
Gen Z is fueling this shift, choosing platforms that blend audio and video for a richer connection.
So, what does this mean for your marketing dollars? It`s not just about being present—it`s about being relevant. Understanding your audience`s habits is the secret sauce to turning dollars into impact.
#AudienceFirst #PodcastEvolution #YouTube #Wins #GlintStandard #MarketingThatMatters
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