8 Simple Ways To Build Consumer Trust Through Your Online Presence

Building consumer trust in today’s digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. Continue reading 8 Simple Ways To Build Consumer Trust Through Your Online Presence

Integrated Marketing – Defying the Laws of Mathematics

One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. Continue reading Integrated Marketing – Defying the Laws of Mathematics

5 Reasons Your Business Needs A Blog

Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they’re passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. Continue reading 5 Reasons Your Business Needs A Blog

Responsive Design: The Future of Web Design

As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. Continue reading Responsive Design: The Future of Web Design