Integrated Marketing – Defying the Laws of Mathematics

One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. Continue reading Integrated Marketing – Defying the Laws of Mathematics

5 Reasons Your Business Needs A Blog

Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they’re passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. Continue reading 5 Reasons Your Business Needs A Blog

Responsive Design: The Future of Web Design

As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. Continue reading Responsive Design: The Future of Web Design

Why You Can’t Afford To Ignore Google+ Any Longer

Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn’t that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. Continue reading Why You Can’t Afford To Ignore Google+ Any Longer

Social Media: Why Your Business Needs It

At Glint Advertising, we believe that social media is vital for our clients’ success. It is a growing form of communication that more and more people are choosing as their primary source of entertainment and news.

There are many benefits to using social media. Quality posts can create buzz for your business, generate sales, and gain feedback from your customers. No matter what your approach to posting is, social media is one of the best ways to connect with your audience and expand your reach.

If you haven’t developed a thorough social media strategy yet, we have a question for you: Why? You may be skeptical about the benefits social media can have for your business, but there’s plenty of success to be found in the world of social media. You just have to know where to look. Social media is all about finding the right combination of platforms for your business, which will enable you to interact with your customers, and reach out to new, potential consumers.

If you’re thinking, “I don’t know how to do that,” don’t worry! That’s what we’re here for. We’re experts at building and implementing social media strategies that get results. We’re Facebook fiends. We Instagram before every meal. We spend our weekends searching for the best recipes on Pinterest. We were learning to Tweet and tie our shoes at the same time (okay, that last one might be a bit of an exaggeration). But social media has become ingrained in our lives and is part of the reason why we love doing what we do.

When you sign up for social media with Glint, you’re not just signing up for someone to post a couple times a week on your behalf. There’s much more that comes with maintaining a successful social media campaign, such as monitoring analytics, establishing advertisements, keeping up with platform updates, and consistently making adjustments in order to maximize success.

Yes, we can post for you. But we will also take the time to fully understand your brand and help define your company’s voice on social media. You’re real people with real personalities, and that is what will make your content stand out!

We do more than just text posts, also. We design graphics and videos that can be attached to posts to help you stand out among all the noise. Visuals have been proven to engage readers more (Photos are shared 2 times more than post texts on Facebook; click here to view other stats.) We’ll design graphics, such as statistic images and infographics, in-house, specific to your business.

We will also provide reports to show how your campaigns are performing and being managed. The reports include a data breakdown specific to each platform. This helps us determine how to adjust the strategy to optimize overall performance.

We use many tools to determine where adjustments should be made on platforms, such as Facebook and Twitter. We review the data to figure out the most popular times of engagement and what kind of content they’re engaging with.

We use an array of platforms and software to pull data. We’re constantly comparing your data to previous months’ performances, so that we can make appropriate changes quickly. Our skilled team is always on their toes, ready to make adjustments for newly released updates, changes in the platforms, or anything else that’s thrown our way.

The bottom line is that social media should be important to your business. There’s no better way to help your business grow than through the ever-changing world of digital communication. Let the experts at Glint help you stand out in the world of social media. Our Digital Media department manages social postings and social advertising for many of our clients. It is one of our specialties. We’ll create a compelling, integrated campaign and get you the results your business needs.

Let Glint help you, because it’s what we love doing. Give us a call at (817)616-0320 or shoot us an e-mail at digital@glintadv.com to discuss how Glint can help grow your social media presence.