Building consumer trust in today’s digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. (more…)
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.
You and your brand have a story to tell. You can engage customers more consistently, and to greater impact, with integrated marketing strategies and programs that account for traditional as well as digital and social media tactics.