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Glint Adv April 29, 2014
8 Simple Ways To Build Consumer Trust Through Your Online Presence

8 Simple Ways To Build Consumer Trust Through Your Online Presence

Building consumer trust in today’s digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. (more…)

Glint Adv March 10, 2014
Integrated Marketing – Defying the Laws of Mathematics

Integrated Marketing – Defying the Laws of Mathematics

One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)

Glint Adv January 27, 2014
Game Day, Ad Day: It’s Super Bowl Time!

Game Day, Ad Day: It’s Super Bowl Time!

Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.

Glint Adv January 20, 2014
Has Your Brand Found It's Briefcase? Integrated Marketing

Has Your Brand Found It's Briefcase? Integrated Marketing

You and your brand have a story to tell. You can engage customers more consistently, and to greater impact, with integrated marketing strategies and programs that account for traditional as well as digital and social media tactics.