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Game Day, Ad Day: It’s Super Bowl Time!


Glint Adv - January 27, 2014 - 0 comments

Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.

For some, the Super Bowl is one of the only times they won’t fast forward through the commercials. And here at the Glint offices, we’re just as excited about the commercials as we are about the game.

In the past, many iconic commercials have come from these Super Bowl spots, including Apple’s 1984 “Big Brother” ad. However, according to Forbes, in this day and age people are more likely to remember the ad, and not the company. Interestingly enough, Super Bowl spots have become more about telling a memorable story, using humor, shock factor, and playing on human emotion, rather than selling a product or service.

So this Super Bowl Sunday, don your favorite team’s jersey and enjoy the commercial spots. From the teasers released thus far, we seem to be in for a pretty good line up. So just how are businesses using these spots this year? Be prepared for lots of animals, celebrity endorsements, and maybe even a couple ads that tug at the heartstrings.

Audi’s ad this year features our favorite day-ruiner and animal rights activist, Sarah McLachlan, who paired up with the company to produce a teaser showcasing their new commercial star: the Doberhuahua. If you’re like us, you’ll end up puzzled and scratching your head after seeing this teaser.

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Gaining rapid popularity since their debut last Saturday, Bud Light’s series of ads feature actor-turned-governor, Arnold Schwarzenegger, Don Cheadle conversing with a llama, and a free-styling Reggie Watts. Head over to the Bud Light YouTube channel and let us know which of the 6 ads is your favorite!

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When it comes down to it, the ads that get remembered, are the ones that leave a lasting impression on us. They’re the ones that play on humor and human emotion. The best ads always tell an unforgettable story. What ads have stayed with you over the years?

We hope you enjoy the big game and the ads this Super Bowl Sunday. Tell us in the comments below which commercials you can’t wait to see and which team you’re rooting for! To find out how Glint can help your business create memorable advertising, give us a call at (817) 616-0320 or send us an email at digital@glintadv.com.

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