How Nonprofits Can Profit From Integrated Marketing
When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.ย If the person(s) in charge of the task is not trained or experienced in marketing communications, itโs easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing programโฆโsuccessfulโ being the key word.ย Anybody can create and run a marketing campaign.ย But not everybody can manage a successful marketing campaign.ย Poor marketing campaigns happen for several reasons: Sometimes people donโt have the resourcesโฆ or the time. ย Sometimes, as is often the case with understaffed nonprofits, they donโt have a good idea of where to begin. (more…)
Responsive Design: The Future of Web Design
As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. (more…)
Has Your Brand Found It's Briefcase? Integrated Marketing
You and your brand have a story to tell. You can engage customers more consistently, and to greater impact, with integrated marketing strategies and programs that account for traditional as well as digital and social media tactics.