Healthcare Marketing on the Digital Frontier
Todayβs healthcare marketplace is highly competitive and technologically fluid. In response, successful healthcare organizations utilize: β’ A strong website with mobile capability. β’ Well-developed SEO. β’ Relevant content. β’ Engaging social media strategies. (more…)
5 Reasons Your Business Needs A Blog
Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they're passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs arenβt just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. (more…)
Responsive Design: The Future of Web Design
As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. (more…)
Why You Canβt Afford To Ignore Google+ Any Longer
Marketers and consumers alike have been avoiding Google+ like itβs the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn't that great. But Google+βs growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if youβre one of those people that have been avoiding the platform, you canβt afford to do so for much longer. (more…)