Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn’t that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. Continue reading Why You Can’t Afford To Ignore Google+ Any Longer
Social Media: Why Your Business Needs It
At Glint Advertising, we believe that social media is vital for our clients’ success. It is a growing form of communication that more and more people are choosing as their primary source of entertainment and news.
There are many benefits to using social media. Quality posts can create buzz for your business, generate sales, and gain feedback from your customers. No matter what your approach to posting is, social media is one of the best ways to connect with your audience and expand your reach.
If you haven’t developed a thorough social media strategy yet, we have a question for you: Why? You may be skeptical about the benefits social media can have for your business, but there’s plenty of success to be found in the world of social media. You just have to know where to look. Social media is all about finding the right combination of platforms for your business, which will enable you to interact with your customers, and reach out to new, potential consumers.
If you’re thinking, “I don’t know how to do that,” don’t worry! That’s what we’re here for. We’re experts at building and implementing social media strategies that get results. We’re Facebook fiends. We Instagram before every meal. We spend our weekends searching for the best recipes on Pinterest. We were learning to Tweet and tie our shoes at the same time (okay, that last one might be a bit of an exaggeration). But social media has become ingrained in our lives and is part of the reason why we love doing what we do.
When you sign up for social media with Glint, you’re not just signing up for someone to post a couple times a week on your behalf. There’s much more that comes with maintaining a successful social media campaign, such as monitoring analytics, establishing advertisements, keeping up with platform updates, and consistently making adjustments in order to maximize success.
Yes, we can post for you. But we will also take the time to fully understand your brand and help define your company’s voice on social media. You’re real people with real personalities, and that is what will make your content stand out!
We do more than just text posts, also. We design graphics and videos that can be attached to posts to help you stand out among all the noise. Visuals have been proven to engage readers more (Photos are shared 2 times more than post texts on Facebook; click here to view other stats.) We’ll design graphics, such as statistic images and infographics, in-house, specific to your business.
We will also provide reports to show how your campaigns are performing and being managed. The reports include a data breakdown specific to each platform. This helps us determine how to adjust the strategy to optimize overall performance.
We use many tools to determine where adjustments should be made on platforms, such as Facebook and Twitter. We review the data to figure out the most popular times of engagement and what kind of content they’re engaging with.
We use an array of platforms and software to pull data. We’re constantly comparing your data to previous months’ performances, so that we can make appropriate changes quickly. Our skilled team is always on their toes, ready to make adjustments for newly released updates, changes in the platforms, or anything else that’s thrown our way.
The bottom line is that social media should be important to your business. There’s no better way to help your business grow than through the ever-changing world of digital communication. Let the experts at Glint help you stand out in the world of social media. Our Digital Media department manages social postings and social advertising for many of our clients. It is one of our specialties. We’ll create a compelling, integrated campaign and get you the results your business needs.
Let Glint help you, because it’s what we love doing. Give us a call at (817)616-0320 or shoot us an e-mail at digital@glintadv.com to discuss how Glint can help grow your social media presence.
Intern Insights: Starting Simple with Logos
Internships provide great circumstances for students to grow and gather experience in their desired field, while allowing them to showcase and fine-tune their own skills. That’s why, here at Glint Advertising & Design, we believe in affording interns with opportunities to help them succeed in their classes and in the post-college world. Glint’s current student intern, Kelsey Keys, provided great insight into the process of starting a logo in the blog below: Herb Lubalin, the master of type-based logos, successfully created many designs using just an arrangement of typefaces on a page. A common assignment among many design students is to design a logo using only the Futura typeface. Embracing their inner Lubalin, students create a representation of the meaning of an assigned word, using only an arrangement of the letters. For the assignment, I was given the word “conviction.” After much contemplation, I decided to make the “T” into a gavel and the “o” into a block. And boom! I had the beginning of a great logo started. Through the development of a logo, a brand’s identity begins to take shape or is reinforced. A combination of thought and creativity for your design can help your brand stand out. When designing a logo, start with your brand and name. Think of how simply you can convey that meaning of your brand, just from letters. Then watch your logo come to life as you play with different typefaces, colors, and symbols. Sometimes starting with the basics gives life to something great. Interested in an internship opportunity at Glint Advertising & Design? Give us a call at (817) 616-0320 or shoot us an e-mail at agency@glintadv.com.