Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
Has Your Brand Found It's Briefcase? Integrated Marketing
You and your brand have a story to tell. You can engage customers more consistently, and to greater impact, with integrated marketing strategies and programs that account for traditional as well as digital and social media tactics.
Integrate My Marketing!
There seems to be a never-ending list of ways to market your business in this day and age. With thousands…
Glint Partners with Unity One
Glint Advertising has partnered with Unity One Credit Union to develop a marketing campaign that brings awareness to the Credit Union’s offerings. The campaign will have a fun and engaging approach to help draw attention to the advertising so the audience can discover the benefits of Unity One…