Tag Archives: Internship

Intern Insights, Jamie Mendoza

Jamie Mendoza Red Telephone BoothAs a college student, it is imperative to have internships under your belt before applying for a job. I’ve heard the horror stories. The ones that depict the intern as just a cog in a machine, going on coffee runs and doing miscellaneous tasks like filing papers. So when Glint Advertising called and offered me an internship, I had no idea what I was in for. I did know I wanted to learn everything I possibly could during my time there, which I did. What I didn’t expect was to learn who I am as a person and how I would fit into this industry.

The Glint team is brilliant in the way that they take every challenge as an opportunity, and are just as eager to learn as their interns. The passion they put into their clients’ work is the same they demonstrate towards teaching. My experience in this industry was microscopic, and they took that in stride. I quickly found what you learn in a classroom that barely scratches the surface of what it’s actually like at an agency. Here are some important tips I’ve learned about how to navigate the business world.

An hour of creativity can go a long way for a client but is only a minor piece of the puzzle.
Going above and beyond is what puts you ahead, but there are so many factors you must take into consideration if you want to be successful.

Have a reason to show up to work every day.
Everyone’s reason will vary, but passion is contagious and can make a significant difference for your job and your clients.

Always be confident in your ideas and what you’re presenting.
Confident people own the choices they make and accept the outcomes that come with them. Removing self-doubt will not only ensure your own trust but will allow your clients to believe in you as well.

Don’t be afraid of talking about money.
As awkward as the topic may be, it’s the universal component that makes the world go round for all parties. Getting that conversation going during the initial meeting will save you many difficult conversations later on.

Always ask questions, even if you’re scared of the answer.
Learning something new about yourself or your work, even if that something is negative, means you have the will to correct it. So ask all those hard questions, because a good leader is never scared of an opportunity to learn.

Be thankful.
This industry is very competitive, so being hired as an intern or an employee is an incredible opportunity. Be grateful for every challenge, triumph, defeat, and victory, because someone believed in you enough to give you this chance. Don’t let it go to waste.

Along with these tips, I’ve also learned a great deal about myself and what I can accomplish. I now appreciate constructive criticism and can learn from my mistakes. I can consult and take suggestions from my coworkers, but also make confident decisions based on my own knowledge of the topic. I learned you must sometimes fail to succeed, and that’s okay. On top of it all, I created strong professional relationships with the Glint team and will continue to seek their guidance for as long as I can.

My summer with Glint has allowed me to grow personally and gain new knowledge of the advertising industry. Although I already had passion for this career, this internship cultivated a new perspective for me and the things I can achieve as a business professional. Like a sixth-grader on the playground, Glint opened my eyes toward opportunities that I could capitalize on. I’ll spare you the comparison of the monkey bars to social media strategy, as they are both as fun as they are challenging. Even though I’m sad my time as a Glint intern is coming to an end, I’m eager to see where my career will take me.

Looking for an internship? Give us a call at 817-616-0320 or drop us a note at agency@glintadv.com and learn what it takes.

Intern Insights: Designing In School vs. With An Agency Team

Internships provide great circumstances for students to grow and gain experience in their desired field, while allowing them to showcase and fine-tune their own skills. That’s why, here at Glint Advertising & Design, we believe in affording interns with opportunities that will help them succeed in their classes and in the post-college world. Glint’s current student intern, Alli Sanzone, provided insight into the differences between designing in school and working with a design team at an agency: Continue reading Intern Insights: Designing In School vs. With An Agency Team

Writing Copy: Beyond the Textbook

Lining the walls of college classrooms are shelves and shelves of textbooks chock full of writing tips and guidelines for creating taglines, headlines, copy, and all things advertising-related. According to these textbooks, one of the most effective ways for crafting the perfect line is to write down one hundred of them. Supposedly, “the one” will be hidden somewhere in that big list of ideas.

This approach, however, is very different than the one taken at Glint. There is no assumption that drilling out line after line will eventually lead to the right one. Glint partners with clients to create pieces of work that reflect their brand values and their goals. After establishing what these are with the client, the brainstorming process begins. Ideas are scribbled down on a whiteboard until we are able to close in on a line that best conveys the brand’s offerings to the audience.

What the textbooks fail to teach students is that there is no best method for creating taglines or copy. Each client is unique, so the creating process for each is also unique. The best taglines, headlines, and copy reflect the brand’s individual standards and values. At Glint, the time is taken to identify these standards and values, and ensure they are embodied in every piece of work created for the brand.

To learn more about how Glint can help grow your business, give us a call at (817) 616-0320 or shoot us an e-mail at digital@glintadv.com.