Intern Insights: Learning Through Doing
Internships provide great circumstances for students to grow and gain experience in their desired field, while allowing them to showcase and fine-tune their own skills. That's why, here at Glint Advertising & Design, we believe in affording interns with opportunities that will help them succeed in their classes and in the post-college world. Glint's current student intern, Tyler Hennes, provided insight into how an internship can be applied in the classroom: (more…)
Revival of the Renaissance
The Renaissance catapulted the world out of medieval times and into the modern era. But technology and automation in the…
Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
5 Reasons Your Business Needs A Blog
Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they're passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. (more…)