Tag Archives: Glint Advertising

How An Office Pet Can Improve Your Business

Lizard_Lady

When coming home from a hard day at work, for many people, a dog, cat, or other pet is one of the first things waiting to greet them. If you were to ask many pet owners why they go through the effort and expense of maintaining a pet, you’re generally going to get a similar set of answers, talking about how the animal provides unconditional love and companionship. For many people, simply relaxing at home with their pet makes them feel more relaxed, and helps make a house a home for them.

Now, imagine bringing some of those benefits to work with you every day. Chances are you’ve probably heard of animals like service dogs that provide physical and emotional support to people with various issues. The advent of office pets, or programs that allow people to bring their pets to work from home, try to translate some of these benefits into a workforce setting. Here are some of the benefits you stand to get from doing this, and how to find the right office pet match.

Why Use An Office Pet?
Perhaps the most substantial reason why you may want to consider implementing a pet policy or office pet is one of the biggest reasons people love having a pet at home: for relieving stress. Studies have shown that office pets can help relieve stress and anxiety in workplace settings, which, in turn, can create a more relaxed working environment and help improve productivity. Office pets have been associated with other benefits including lower blood pressure and reduction in symptoms of depression.

In the same vein, an office pet can also provide a great way for members of the team to bond. Having something in the office to break tension can help get your team members comfortable with each other, especially in a newer business. Having a pet can also foster a sense of morale within a company.

Another benefit that’s worth mentioning is work-life balance, and how office pets factor into that. Many people are placing a higher premium on the amount of time they spend in “work mode” and the time they spend at home. In some cases, you may not be able to offer perks like telecommunication as a part of your business, but you can make your workspace feel more like home with an office pet. The natural attention and care that pets require can also provide a practical break from various tasks.

In some cases, if employees can bring pets to work, it may tie in well with other employee initiatives. For example, many people wish they could have a gym at work, when that’s not possible, taking time to walk the office dog could help them get a little exercise and enjoy the pet’s company at the same time.

Managing The Downsides
With this said, as many benefits as there are, there are going to be some inherent drawbacks to implementing a pet policy or getting an office pet. For one thing, there are going to be certain environments, like food service, where having an animal around simply cannot work, no matter how well-trained the animal is.

However, even if your office is suitable for pets, there may be potential bumps in the road. For example, if you have an existing set of employees, you need to realize that not everyone is going to be an animal lover, and for some, it may be flat-out disruptive. This is why it’s essential to make sure that you take the time to inform all relevant employees of the possibility before it goes into practice. Some people may have pet phobias or allergies that make certain types of pets a poor fit for the office. This can be even more difficult to manage if you’re a business that has regular clients, customers, or visitors. Even if your employees are okay with animals, these people may not be, and the last thing you want to do is lose a sale or client over the office pet. Creating pet-free-zones may be a way to create balance here.

Along with this, there are also practical concerns that come with having an animal in the office. Naturally, there’s going to be some employee who’s tasked with feeding the animal, cleaning it, and taking it to use the bathroom, if needed. This represents a minor loss of productivity you need to account for. Another thing to consider is the fact that you don’t want the pet to be too distracting; thus, you may want to work with HR to put some limitations on the policy. This is especially important if multiple people may consider bringing their pets to work. If the pets don’t get along, it turns a relaxing workplace into a tense one.

Glint_Office_Pet_Daisy

Choosing The Right Office Pet
With these benefits and issues to consider, what makes the best office pet possible? The proper answer here is what is the best fit for your office. For example, many people may love the idea of having a dog at work due to their natural capacity for affection and playfulness. However, there are many different breeds of dog with different temperaments so you may want to look for one that isn’t overly energetic for those times when your staff need to focus. By comparison, a cat doesn’t need as much attention, though they have a natural curiosity that you want to make sure doesn’t have them creeping into your pet-free zones.

In some cases, for offices on the fence about pet policies, you may want to work your way up to something like a cat or dog, and start with a fish or reptile. The benefits with these are that they are naturally quiet and constrained to one area, but the drawback is that they may require a lot of maintenance to keep healthy.

Advertising Your Office Pet
As you can see, taking the time to put together a pet program or allowing employees to bring their own pets can reap dividends, so long as you take the essential preparatory steps. One of the biggest reasons that you want to do this is not just for the sake of your current employees, but for your future employees as well. More and more prospective employees are looking at not only factors like the wages you give out or your prominence in your industry, but the other smaller perks that you have to offer. Having an office pet or pet program can make your company stand out to that excellent candidate who happens to be an animal lover.

Glint Advertising can help you put some of your most unique areas of strength, like pet days, in front of job candidates and prospects. Reach out to us at info@glintadv.com or call us at 817-616-0320 for a consultation today.

The Evolution of Consumer Purchase Behavior

Shopping_Behaviors

Way back in the year 2010, smartphones had only just started gaining popularity, and the first tablets were being unveiled. The stores that were scattered all across the country were regularly filled with motivated shoppers looking to spend some of their hard earned money. Nowadays, this is a sight that is usually only seen during special events like Black Friday with more and more purchases being made without ever stepping foot inside of a retail store.

While this is not necessarily a bad thing, it is worth taking a look at how consumer purchase behavior has shifted over the last decade.

How Consumers Found Companies a Decade Ago
There were a couple of valuable marketing insights known as the first moment of truth and the second moment of truth. These terms were first coined by P&G almost 15 years ago and were groundbreaking concepts when they first emerged. They referred to the process in which a consumer forms opinions regarding which companies they will develop loyalty towards.

In the world of business, brand loyalty is everything and accounts for an average of 65% of the business that a company gets. Therefore, if a company is not able to develop a close enough link to its customers, then its amount of repeat business will sharply decline.

This first moment of truth occurred when a consumer first encounters a product on a store shelf. They would use their senses to analyze the product and then decide whether or not to purchase it. Once they purchased it and brought it home, they would arrive at the second moment of truth which was determined when the consumer used the product and evaluated its effectiveness.

These two moments of truth would combine to form an opinion of the product, and therefore the brand, in the mind of the consumer. They would then use this opinion to judge whether or not they would continue to use the company’s products or not. With the rise of digital technology, these moments of truth no longer exist in this order.

How Consumers Find Companies Today
Although the first and second moments of truth are still more or less relevant, there is now a moment that occurs before either of those begins. It is what Google deemed the zero moment of truth. Instead of the first experience that a consumer has with a product being when they engage with it in a store, it now starts by looking at a screen.

Mobile Shopping on Phone

It is estimated that about 81% of all purchases begin with the consumer doing an online search, which is the zero moment of truth. This means that consumers are researching a product before the retailer even knows they are in the market for it, and they have to evaluate it on a picture and information alone. However, convincing a consumer to consider a product based off of only a picture and some basic information is only a small part of the challenge. The bigger struggle is getting the consumer to engage further with the product your company is offering.

When a consumer does an online search, they are using keywords to try and come up with the results that best relate to what they are interested in. The search engine results page is then presented to them with a list of different companies. If someone’s company is near the bottom of that first page of results, or on another page entirely, then it is very unlikely that it will be considered by the consumer. So even before a company has to worry about winning over the loyalty of a consumer, they have to worry about getting in front of a consumer.

How Consumers Decide Which Company to Choose
As previously mentioned, the end goal of a company is to get the consumer to form loyalty to their brand. A significant component of developing loyalty is being able to trust the company. If a consumer feels like they cannot trust a company in any way, then chances are that they will never have loyalty towards them.

Trust is something that exists on a multitude of levels, so much so that even most consumers do not fully understand how they decide whether or not to trust a company. When it comes to doing anything that is at all risky, such as deciding which company to give their business to, consumers tend to rely more on their intuition than anything else. This can make it tricky for companies to figure out how to best display their website, products, and overall company image.

That does not mean that all hope is lost when it comes to knowing how to develop trust between the company and its consumers. It just means that it will likely require a bit of trial and error. Companies should be putting effort into the obvious factors, such as website security certification and detailed return policies, but they should also be paying attention to less obvious factors as well.

While we have all been told as kids not to judge a book by its cover, that is exactly what many consumers are doing. They took a look at a company’s website for a few seconds and might read a couple of lines of text but are mostly just taking in the aesthetics of it before clicking away. So while having descriptive company and product information is important, the font type, background color, and images used tend to be even more critical.

The Consumerism Power Shift
A decade ago, companies had a much stronger influence over whether or not consumers bought their products and services. Simply plastering their name and image everywhere was usually enough to get a lot of sales. However, in the age of digital technology, that power dynamic has shifted, and it is now in the hands of consumers. Showing up with a decent product is no longer enough to win over the hearts of consumers.

Companies now have to be active about engaging with consumers and finding out what it is that they want to see in a company and product. They should then do their best to reflect those desires in their operations. Consumers are also becoming more able to assess whether or not a company cares about its customers or what it is doing. Therefore, a company cannot be trying to fake passion because consumers will see right through that.

Overcoming this may require making changes to a company’s staff, culture, and brand that can be reinforced by the majority of employees portraying passion around what they do. When an employee is miserable at their job, then it is bound to show up in the work they do. Once that work is put out into a product for consumers to see, they will be able to sense that lack of passion, and it will hurt a company’s chances of getting the sale. So in many ways, earning the business of consumers starts with developing a healthy workplace where employees are happy and have a passion for what they do.

The world of consumerism is an ever-changing one, and just like it has changed over the last decade, it will continue to do so in years to come. If you have questions or need help positioning your product or business, please contact Glint by emailing us at agency@glintadv.com or better yet, give us a call at 817-616-0320.

Do You Have A Stepping Stone Business?

Woman Stepping Stones to Advancing Career.

The stepping stone business concept is a foundational structure developed within Glint. A broad view of our concept may be rife with misconceptions and conflicting viewpoints. Depending on who you ask, being a stepping stone business is either a terrible situation or an essential part of the growth of millions of employees nationwide. This can be a difficult divide to fathom, at first. However, we are here to help clear the air about stepping stone businesses, their role in the modern job marketplace, and help you determine if you have one.

What Is a Stepping Stone Business?
Perhaps part of the reason people are so confused about a stepping stone business concept is they’re not sure whether it is a positive or negative. This is also something that may not be instantly recognizable when it comes to the employees or even the leadership team at these companies. However, it is vital they understand the role of the business and their responsibility for developing the skills of those around them. The easiest way to define a stepping stone company is any business that has a relatively high turnover of employees and generally doesn’t retain the majority of its staff for a period longer than two years.

At first glance, when a business discovers that it is a stepping stone company, it may seem like a flat negative. However, this is far from the case. In order to explain the potential benefits of being a stepping stone business, though, we need to first get into the nuts and bolts of what causes a business to become a stepping stone company.

What Causes a Stepping Stone Business?
There could be many reasons that your company experiences a high turnover rate of employees. In some cases, it boils down to compensation, like lower wages or a weaker benefits package compared to other companies in the field. However, in other cases, it’s not a problem with your company, but a trait within the people that you are hiring.

For example, some businesses are inherently stepping stone companies by virtue of their niche. Any company that hires a lot of entry-level employees or people working for minimum wage will naturally get a lot of turnover. These include jobs like retail stores or restaurants, where you can see a change in employees on a nearly monthly basis.

When we start moving outside of those niches, the reason why employees may turnover a lot at a company may not be due to the workload or them not enjoying working for you. Work world veterans may remember the time where the paradigm was that a person should settle down at a company for the bulk of their career, and would be well compensated for their loyalty. The mentality of many employees has changed, and they have statistics on their side. Recent research has indicated that employees who change jobs every year or two tend to make a lot more money throughout their life than the traditional “company man.” This change in mentality is shaping employment trends across a variety of industries, as employees look to move simply to increase their earning power.

Embracing a Stepping Stone Role
At first glance, it may come across as frustrating to be in this role, to be developing talent only to lose it. However, being a stepping stone company is not a negative by any stretch of the imagination. By leaning into this role, you can still establish your business as a desirable place to work, even if you are only retaining that talent for a few years. The fact of the matter is that many young professionals entering the workforce want an environment to develop their skills and prepare them for a career job. A strong stepping stone company offers a symbiotic benefit for both parties in this regard.

The benefit for the employees is easy to figure out, a chance to learn in their field and increase their earning potential for the future, but how exactly does the stepping stone business benefit from this? A lot of this is offering perks outside of a higher salary that employees can use as benefits while they are at your company. One such example of this is flex time during the day for employees to adjust their environment as needed to complete tasks on-time and meet companies standards of quality. After all, everyone is unique and may require different work structures in order to succeed. Along with their workload for you, they can also work to improve vital skills for advancing their careers quickly.

Another option that you can pursue is to make education reimbursement funds available to your employees. Many employees who are serious about “job hopping” understand that it may sometimes take additional education or professional development to get there. By working at a place that allows them to have a portion of their education expenses reimbursed, there is a natural motivation to sign on and work well for the duration of those courses.

Note that being a stepping stone company is not limited to small businesses. Larger companies with national or international presences can also offer the perk of relocation. Many younger skilled employees have a natural inclination to travel, and by offering relocation, this is a natural way to set up your company as a premier destination. There are more practical benefits to relocation for an employee. In some cases, an employee may want to work with you to learn, but doesn’t want to be tied down to a specific location. While there is a significant cost associated with relocation, it can do a lot to set you apart from other stepping stone companies.

Leveraging The Benefits Of Being A Stepping Stone Company
In summation, when it comes to leveraging the benefits of a stepping stone company, it helps to put yourself in the mind of an employee. Most of the well-paying jobs in major companies across a wide variety of industries require experience and distinguished performance to get hired. Working at a stepping stone company, with different responsibilities and pace, can provide exactly the experience the employee needs. They may not get all the benefits and pay they want at the time, but they are increasing the chances of getting it later. Also, showing a solid commitment of two years on a resume sends across a strong message to future employers.

In some cases, strong performance at a stepping stone company can also be its own reward. For example, internal advancement is always a possibility for proven employees. Even if they choose to move on, they can still carry some benefits to their new jobs, like working relationships and networking with leaders and coworkers. Generally, stepping stone companies are more likely to offer this than their larger counterparts. Larger, corporate structures, often have a ceiling for growth that requires the person above you to either retire or change jobs for you to continue climbing the corporate ladder.

The right stepping stone business can also surprise you with retention shifts where people don’t want to leave. Additional benefits come from a strong established reputation within your industry where employment is sought after and the business creates an option of growing from a stepping stone to a mountain within their industry.

Have questions or want some help establishing your companies brand culture and perception? Give us a call at 817-616-0320, click here, or leave us a comment below.

How to Create an Employee Spotlight for Your Marketing

When it comes to advertising, one of the most common complaints customers have is that marketing campaigns and materials aren’t personal enough. The ultimate goal of marketing is to entice a customer to make a purchase or some other form of conversion. However, no customer wants to feel like they are being treated like a statistic rather than a human being, which can happen with poor marketing campaigns.

Even if we remove the emotional aspect, there is a potent argument for implementing a human element in marketing. Different demographics of potential customers all have different needs and concerns when it comes to what business they choose to patronize. Successful marketing shows that you are thinking of the people and also thinking about the issues. This approach adds a layer of authority to your product or service.

With all of this said, there are a lot of different elements that you can employ to build a personal connection. Perhaps one of the strongest, though, is using a person.

An employee profile or spotlight is a compelling piece of marketing that uses a single person’s accomplishments, personality, or background to help establish credibility for the business. However, there are some best practices you need to implement to use this effectively. Here are some that you need to consider.

Who Should Consider an Employee Spotlight for Marketing
You’ve probably seen some examples of employee marketing, although chances are it’s not about a typical employee. Major companies use CEO branding in one way, shape, or form, whether it’s traditional marketing, like a commercial that tells the story of how their CEO got to their position, or a digital tactic, like using social media to share an article relevant to their audience.

Some companies even take this to the next level by writing an interview article with a CEO as a form of thought marketing. However, don’t make the mistake of thinking this is the only option you have out there.

Let’s start with the example of a medical group. The group may have several different doctors on board, with a clear business goal of serving as many patients as possible. However, if you were to flip things to the patient’s perspective, the goal becomes to find a practice with traits like:

  • Experience in the field;
  • A caring bedside manner;
  • An efficiently run office;
  • Compliance with all medical standards;
  • Coverage by their insurance.

In a way, the doctor (and their skills) is the product, which makes a medical group the perfect fit for an employee profile. By focusing on a specific doctor at the practice in their marketing and branding, the practice can take their experiences and accomplishments and co-brand it with the practice itself. In addition, marketing can answer some of the critical questions that any prospective patient might have, like how experienced the doctors are, and so on.

Medical groups are far from the only business models that benefit from this type of marketing. To illustrate this point, take a look at an advertisement for real estate in your area when you get a chance. The most prominent things you will see in the ads are the for-sale properties and the agents. Again, this is because consumers place a premium on trustworthy and skilled agents when deciding whom to partner with when selling their home or buying one. Other business fields also operate under the same principle, some of which include:

  • Law firms;
  • Wealth management firms;
  • Tax professionals;
  • Sports management.

In general, the profiled employee is someone prominent. However, there are other options here. For example, some companies in niches with bad press may want to project a positive image of themselves through marketing. By profiling an employee who may be lower on the chain of command, they have the chance to portray their company as a good place to work and buy from.

A company specializing in making furniture may share a profile of someone working in their factory, showing things like the fact they are well-paid, have a future with the company, and are happy with their job. Every employee has an impact on your company’s brand identity Crafting a spotlight lets you take control of it.

Crafting an Effective Employee Spotlight
At this point, we can move on from the theory behind employee spotlights to the mechanics of creating one. There are four main steps that your marketing team will need to consider, and they are as follows.

Choosing a Purpose
We’ve been talking about the different reasons why a company may opt to market themselves with an employee spotlight, but which of those reasons applies to your situation? For example, is your goal to grow credibility with your audience because you are new, or are you a larger company that wants to maintain a positive connection with long-time customers? Knowing this will affect the tone and format of your spotlight.

Choosing an Employee
In some instances, like in law firms, selecting the employee to feature is a no-brainer. In other cases, though, you may need to choose from a pool of handpicked employees, and you want to select wisely.

While you can’t possibly forecast the future, ideally, you want someone committed to the company for the long haul and has an established social media presence they are willing to maintain. The reason for the latter is that if people see your marketing materials, want to look up the person, and have difficulty finding them, it can cast a negative image on the business.

Crafting a Narrative
Creating a narrative is essentially the culmination of everything we’ve talked about until this point. What is the customer dilemma you are trying to solve? How does your product or service solve it? What are your company’s brand values?

The narrative is how you weave all this together in your advertising. Going back to our doctor example, you may provide a bulleted list showing how long the doctor has been practicing medicine, as well as a list of relevant awards. This approach instantly solves the customer’s concern of finding a doctor who is credible in their field.

Creating the Materials
One final thing you need to decide on is the method you will use to present your employee spotlight. For example, a digital ad can be relatively inexpensive and may attract a decent amount of traffic, but communicating your narrative in a limited space may prove difficult unless you plan with this in mind.

Whether using traditional marketing like a commercial or radio ad or content marketing through an article or podcast, you want to know the formats your audience is likely to use to ensure your spotlight has the maximum relevant reach.

Getting Outside Help With Your Employee Spotlight
By taking the time to use an employee or employees as part of your marketing campaign, it may be tempting to try and put other elements of said campaign in-house as well. For example, maybe you think that you can have someone in your company write up the copy or design the visual materials for your marketing as opposed to using outside help. On paper, some companies do this to save money, but that’s not always worth it.
All the tips we mentioned that go into crafting a strong employee spotlight are best accomplished when working with a skilled set of marketing professionals. Depending on the size of your business, you may not have the expertise or means to reach that level with your existing staff. The good news is that you can still make this happen with the knowledge of a skilled marketing agency. Experience and knowledge is what makes Glint Advertising a perfect match for your marketing. We can help you create an employee profile that mirrors your business objectives while establishing a personal connection. Reach out to us for a strategy session today.

Can Virtual Reality Help Your Business and Sales?

Virtual Reality Group

Technology has changed how customers find and interact with businesses. The internet has made it incredibly easy for people to search for and find products they are looking for. This gives customers the opportunity to look for things on their terms. They get to be in control.

If you want your business to be found, you have had to change how you advertise and market. As a business owner, you know full well the work that went into developing a website, creating content, and then making sure that content was search engine optimized. You no doubt have social media pages and interact with customers using those platforms.

You know how to use technology to your advantage, and you may feel pretty confident in your marketing plan and tactics. However, just when you are starting to get comfortable, the game is going to change—and once again, technology is going to play a role. This time, you’ll need to figure out how to use virtual reality to connect with customers.

What Is Virtual Reality?

In essence, virtual reality is the creation of a digital world that can immerse a user. When a person is in this computer-generated world, they can explore and interact with the elements there. This act is usually accomplished with specific hardware and software, such as virtual reality goggles and computer programs.

Virtual reality is often associated with gaming, but other industries have successfully used this technology to interact with people, including museums, education, and NASA, among others. The great thing about this technology is that it gets people involved and interacting, and that is how virtual reality will help your business.

How Is Virtual Reality Utilized?

What virtual reality can be used for is only limited by the imagination and the constraints of technology. With the most common application being gaming, this technology is used to create worlds and places that allow the user to explore and interact with the environment, often in an entertaining fashion to achieve an objective—essentially winning the game.

However, in other industries, virtual reality can be used as a training tool. For engineers or mechanics, this technology is a great way to immerse employees in work that will need to be conducted every day at the job site without needing to spend the money to send them to the job site or to create a replica of the workspace.

Law enforcement and military training also rely heavily on virtual reality for their people. This is beneficial because it allows individuals the opportunity to be put into dangerous situations without actually being in trouble. It’s an excellent way for them to figure out how they would react and act in dangerous situations so if they encounter it in real life, they have the necessary skills to be successful.

When it comes to museums, virtual reality allows visitors to check out their collections and displays from the comfort of their own home. People who don’t have the opportunity to fly to Paris (or don’t want to deal with the crowds) still have the ability to see the art that is housed there. This could be a great way for students to experience history and culture without having to leave the classroom.

Virtual Reality and Your Business

When trying to attract new customers, you have to offer them something more than a great brand or products—although this will ensure you’re successful and stay in business. You have to connect with them. You have to relate to them on a personal level, as well as teach them something about your business.

Social media is a great platform for the connection part because it was designed for conversation. If you’re just posting links and ads and hoping that the customers will come, you’re doing it wrong. You have to offer them something they want. You have to engage them in some way.

Virtual reality gives you the opportunity to be engaged with your customers. It gives them a way to interact with your company and be involved. Of course, developing a program that is beneficial to your company and customers might not be as easy as it sounds.

The Limitations of Virtual Reality for Your Business

There is the cost to think about. Virtual reality is gaining in popularity, but it’s still pretty pricey to develop an app and then get customers interested in the app. Your business would have to carefully weigh the cost of development against the prospective return of investment and decide if it’s worth the investment.

In addition, for people to experience virtual reality, they have to have a headset and be connected to a computer. This hardware will add to the cost of developing a virtual reality program, and not everyone has headsets sitting around their house. Supplying it for customers would also add costs to the plan, perhaps making it out of reach for a lot of smaller businesses.

The program that you develop also has to be interesting and attract people. This will probably take some research to discover exactly what things people are interested in and how you can make it work to highlight your brand and products. If you create a long, interactive commercial, it’s doubtful people will find it engaging or exciting. You want your message to be engaging and clear.

As the technology becomes more advanced and headsets evolve (currently, wireless sets are being improved so that wires don’t interfere with the user’s experience), it’s possible that virtual reality will be more widespread and used by more people around the world. This could be beneficial to businesses and the worlds they create for customers to interact with.

Other Technologies That Could Be Used

Pokemon App on Phone

In addition to virtual reality, augmented reality is also a technology that is used to interact with customers. Unlike virtual reality, this technology does not require the person to be connected to a computer or use a headset. In most cases, all they need is their phone.

Augmented reality superimposes digital information onto the real world. Again, the most common use of this technology is for gaming, but it could be adopted and modified for your business.

Like virtual reality, developing an augmented reality campaign would require coming up with something that customers would want to interact with that still gets your message across. The goal is to connect and create lasting relationships with people who are or could be customers and finding the right way to do that has its challenges.

Virtual Reality Is Worth a Shot

Virtual reality may have some limitations at the moment, but no marketing plan is perfect. There is the potential that any ad campaign, blog post or social media post could fail and not attract or interact with customers the way it was intended to. That doesn’t mean you should give up on any of these ideas.

Kid with VR headset

If a lot of businesses aren’t currently using this technology to interact with customers, then the frontier is wide open. You could lead the way and develop ideas and worlds that no one else has seen before and push your business and brand to the front of the pack with your innovation. Is it risky? Maybe a little, but the results and sales could be beyond imagination.

At Glint Advertising, we have the expertise and professionals who can help you with these needs. Contact us today at 817-616-0320 or sales@glintadv.com to see how we can develop a virtual reality campaign to increase your business and sales.