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Glint Adv November 16, 2020
How PSAs Have Changed Over Time

How PSAs Have Changed Over Time

Do you remember the last time you saw or heard a public service announcement? Whether you’re aware of it or…

Glint Adv December 7, 2016
Is Advertising Art or Science?

Is Advertising Art or Science?

An orange background, a large, white, slightly diagonal line with a curve at the end, and three short words created…

Glint Adv November 8, 2016

Stuck in Time?

Do you feel like your digital interactions are on lock down, and the world of social media is moving on…

Glint Adv January 16, 2015
How Nonprofits Can Profit From Integrated Marketing

How Nonprofits Can Profit From Integrated Marketing

When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.  If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word.  Anybody can create and run a marketing campaign.  But not everybody can manage a successful marketing campaign.  Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time.  Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)