Strategy Archives - Glint Advertising

🎶 Roy Eaton didn’t just write jingles—he made history.

As one of the first Black creatives in a major ad agency, Eaton revolutionized how brands used music in advertising. If you’ve ever had a jingle stuck in your head, you have pioneers like Eaton to thank.

From Beefaroni to KFC, his work shaped the sound of brand storytelling and opened doors for more diverse voices in the industry.

His legacy? It`s still ringing loud and clear.

#BlackHistoryMonth #MarketingPioneers #AdvertisingLegends #CreativeExcellence #BrandStorytelling #MarketingHistory

3 0

Open

Roses are red. Violets are blue. The best brands earn loyalty by staying true. 💘

Brand love isn`t a one-time gesture—it`s built on trust, consistency, and real connections. The best brands don`t just sell. They create experiences that keep customers coming back.

What`s a brand you`ll always stand by? Drop it in the comments. 💬

#BrandLoyalty #CustomerExperience #MarketingThatMatters #BrandTrust #EngagementMarketing

4 0

Open

Marketers are still catching their breath.

TikTok was gone. Then it wasn`t. One Supreme Court decision. One executive order. One major wake-up call.

If this shake-up proved anything, it`s that platforms can disappear overnight, and marketing strategies need to be built to withstand the chaos.

So what`s the move? Stick with TikTok? Diversify? Prepare for the next inevitable disruption? We`re breaking it all down. Click the link in our bio to learn more.

#TikTokMarketing #SocialMediaStrategy #DigitalTrends #MarketingNews #BrandStrategy #GlintBlog

3 0

Open

Marketers are still catching their breath.

TikTok was gone. Then it wasn't. One Supreme Court decision. One executive order. One major wake-up call.

If this shake-up proved anything, it's that platforms can disappear overnight, and marketing strategies need to be built to withstand the chaos.

So what's the move? Stick with TikTok? Diversify? Prepare for the next inevitable disruption? We're breaking it all down. Click the link in our bio to learn more.

#TikTokMarketing #SocialMediaStrategy #DigitalTrends #MarketingNews #BrandStrategy #GlintBlog

🏈🎬 Big Game Ads: The Good, the Bad & the "Huh?"

Another big game, another year of big-budget ads that made us laugh, cringe and scratch our heads. 🤔 From touchdown-worthy storytelling to fumbles we’d rather forget, our team at Glint Advertising is breaking down the commercials that stole the show—and the ones that left us questioning.

📢 Undeniable Faves:
Michelob - Pickleball, anyone?
Nike `So Win`
Coors Light sloths on a Monday - we know how it is! 👀
Instacart `We`re Here`
Jeep & Harrison Ford

📢 Soul-Stirring:
Pfizer `Mama Said Knock You Out`
Rocket Mortgage (Fun Fact: The commercial was the first ever to have a live in-stadium sing-a-long while the commercial was airing.)
`He Gets Us` (Jesus)

📢 Tuuurrrible, but we are talking about them:
Mountain Dew and Seal - we can`t unsee it!
Tubi Fleshy Hats
Coffee-Mate Tongues - cringy?

Erayne particularly liked the Angel Soft spot, reminding us to use the potty before the half-time show. "Functional, useful," she says. We guess...

💬 What did we forget? Who were your Big Game favorites? Drop your thoughts below! ⬇️

#SuperBowlAds #AdBowl2025 #MarketingWins #BrandFails #BigGameCommercials #GlintPicks #AdBreakBreakdown #AdvertisingWins #SuperBowlSunday #CreativeHitsAndMisses

8 0

Open

🏈🎬 Big Game Ads: The Good, the Bad & the "Huh?"

Another big game, another year of big-budget ads that made us laugh, cringe and scratch our heads. 🤔 From touchdown-worthy storytelling to fumbles we’d rather forget, our team at Glint Advertising is breaking down the commercials that stole the show—and the ones that left us questioning.

📢 Undeniable Faves:
Michelob - Pickleball, anyone?
Nike 'So Win'
Coors Light sloths on a Monday - we know how it is! 👀
Instacart 'We're Here'
Jeep & Harrison Ford

📢 Soul-Stirring:
Pfizer 'Mama Said Knock You Out'
Rocket Mortgage (Fun Fact: The commercial was the first ever to have a live in-stadium sing-a-long while the commercial was airing.)
'He Gets Us' (Jesus)

📢 Tuuurrrible, but we are talking about them:
Mountain Dew and Seal - we can't unsee it!
Tubi Fleshy Hats
Coffee-Mate Tongues - cringy?

Erayne particularly liked the Angel Soft spot, reminding us to use the potty before the half-time show. "Functional, useful," she says. We guess...

💬 What did we forget? Who were your Big Game favorites? Drop your thoughts below! ⬇️

#SuperBowlAds #AdBowl2025 #MarketingWins #BrandFails #BigGameCommercials #GlintPicks #AdBreakBreakdown #AdvertisingWins #SuperBowlSunday #CreativeHitsAndMisses

Before influencer marketing, there was Madam C.J. Walker. 👏🏾

The first self-made Black female millionaire built a beauty empire using grassroots marketing, direct sales, and storytelling—strategies still used today.

Her lesson? When you know your audience, you build loyalty that lasts.

#BlackHistoryMonth #MarketingTrailblazers #BusinessLegends #BrandStorytelling #Entrepreneurship #MarketingHistory #GlintInsights

3 0

Open

🏈 Super Bowl ads aren`t just commercials—they`re culture-shaping power moves. Some become instant classics, others…well, they try.

Every year, brands drop millions for 30 seconds of influence—some spark trends, some stir controversy, and some just make us miss the actual game.

👀 Which Super Bowl ad still lives in your head rent-free? Drop it below. ⬇️

#SuperBowlAds #MarketingLessons #CultureShaping #BrandStrategy #GlintInsights

4 0

Open

Impact Education

Raising the bar.

Authenticity in Marketing

Authenticity in Marketing – The Glint Standard Podcast

The Power of Market Research

Roy Eaton: A Pioneer of Advertising Jingles