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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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Clickbait vs. Clever Copy: Where’s the Line?
Marketers often struggle between engaging content and deceptive headlines in the race to grab attention. It’s a dilemma as old…
The Power of Brand Mascots: Why They Still Win Hearts
Brand mascots have been around for decades, and there’s a reason they still capture our attention. From cartoon animals to…
Authenticity in Marketing
In the latest episode of the Glint Advertising podcast, team members Jake and Jonathan dive into the evolving role of…
The Power of Market Research
In a world where consumer preferences change overnight and competition is fiercer than ever, the power of market research isn’t…
Roy Eaton: A Pioneer of Advertising Jingles
As we celebrate Black History Month, we honor the trailblazers who have shaped industries and opened doors for diverse voices….
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The Glint Standard Podcast | Episode 106 | Life of a Marketer
Episode 106 | Life of a Marketer Once you work in marketing, it's difficult to experience advertising the same way...
Your Marketing Isn’t the Problem. Your Business Might Be.
Episode 105 | Marketing Misfires When marketing results fall short, the marketing itself usually becomes the first suspect. The creative...
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05. social feeds
052. facebook
Once you work in marketing, you can't stop analyzing ads. 😂
In Episode 106 of The Glint Standard, Jake and Craig talk about the funny, frustrating, and creative side of being a marketer.
From memorable commercials to billboards that miss the mark, there's always something to talk about.
🎙️ Listen to Life of a Marketer: www.youtube.com/watch?v=k7ffcqA4EZ4
#TheGlintStandard #LifeOfAMarketer #Advertising #GlintAdvertising
Columbus set sail looking for a new route. Took a wrong turn, found something unexpected, and somehow made it into the history books. Sounds a little like marketing. Sometimes the best discoveries happen when you challenge the map, question the destination, and aren't afraid to explore something different.
At Glint, we just try to do it without getting lost for three months. 😂
Happy Columbus Day!
#ColumbusDay #GlintAdvertising #ThinkDifferent #CreativeThinking #MarketingWithPurpose #ExploreWhatsPossible
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At least he chartered a course before leaving:)
He was an intelligent man.
We’re excited to see Glint Advertising founder Craig Lloyd featured in 50Pros’ Expert to Know series.
Craig shares the story behind building Glint, his approach to leadership, and why great marketing starts with understanding the business behind it. He also discusses the future of advertising, the role of AI, and a philosophy that has guided Glint for more than 26 years: relationships outperform transactions.
Check out the full feature to learn more about Craig and the thinking behind Glint Advertising. www.50pros.com/blog/expert-to-know-craig-lloyd
#GlintAdvertising #50Pros #AgencyLeadership #MarketingStrategy #Advertising #BusinessLeadership
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I always find it fun to reminisce the past and share my thoughts. Sometimes I do it a little too much and too long..
Check out the full article here: www.50pros.com/blog/expert-to-know-craig-lloyd
I believe Reminiscing is important, it reminds us of where we were and where we are today. I encourage you to keep reminiscing it is worth your time.
I guess I can say “I knew you guys way back when”… congrats and stay the course of success!!
Sometimes the marketing is working.
The leads are coming in. The opportunities are there. But if your team isn’t responding quickly or isn’t prepared for those leads, there’s a disconnect.
You can bring customers to the front door, but someone still has to open it.
🎙️ Hear more on The Glint Standard Podcast.
#TheGlintStandard #MarketingStrategy #LeadGeneration #Advertising #BusinessGrowth #GlintAdvertising
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Watch here: www.youtube.com/watch?v=KWaizEVn_30
053. instagram
POV: You work in marketing and can`t turn your marketing brain off. 👀
Jake and Craig are talking about memorable ads, creative ideas, and the everyday experiences of being a marketer in Episode 106 of The Glint Standard.
🎙️ Life of a Marketer is out now! Listen or watch through the link in bio.
#TheGlintStandard #LifeOfAMarketer #MarketingLife #AgencyLife #MarketingHumor #CreativeMarketing #Advertising #MarketingPodcast
Columbus set sail looking for a new route. Took a wrong turn, found something unexpected, and somehow made it into the history books. Sounds a little like marketing. Sometimes the best discoveries happen when you challenge the map, question the destination, and aren`t afraid to explore something different.
At Glint, we just try to do it without getting lost for three months. 😂
Happy Columbus Day!
#ColumbusDay #GlintAdvertising #ThinkDifferent #CreativeThinking #MarketingWithPurpose #ExploreWhatsPossible
We’re excited to see Glint Advertising founder Craig Lloyd featured in 50Pros’ Expert to Know series.
Craig shares the story behind building Glint, his approach to leadership, and why great marketing starts with understanding the business behind it. He also discusses the future of advertising, the role of AI, and a philosophy that has guided Glint for more than 26 years: relationships outperform transactions.
Check out the full feature to learn more about Craig and the thinking behind Glint Advertising.
#GlintAdvertising #50Pros #AgencyLeadership #MarketingStrategy #Advertising #BusinessLeadership
Sometimes the marketing is working.
The leads are coming in. The opportunities are there. But if your team isn’t responding quickly or isn’t prepared for those leads, there’s a disconnect.
You can bring customers to the front door, but someone still has to open it.
🎙️ Hear more on The Glint Standard Podcast.
#TheGlintStandard #MarketingStrategy #LeadGeneration #Advertising #BusinessGrowth #GlintAdvertising
Great marketing can get people through the door. But what happens once they get there?
Marketing works best when the customer experience, operations, and sales process are ready to support it.
Great marketing won’t make a great company. A great company can make great marketing.
🎙️ Hear more on The Glint Standard Podcast.
#TheGlintStandard #Marketing #Advertising #BusinessGrowth #MarketingStrategy #GlintAdvertising
What if your marketing isn’t actually the problem?
You can generate leads, drive traffic, and build awareness, but if the experience breaks down after someone responds, more marketing will not necessarily fix it.
Slow follow up. Confusing websites. Employees who do not know about current promotions. Thousands of old leads sitting untouched. These are business problems that can quickly become marketing problems.
In Episode 105 of The Glint Standard, we are talking about Marketing Misfires and the mistakes that can quietly waste your marketing dollars.
Before you spend more trying to generate the next lead, make sure you are ready for the one you already have.
Looks like bossman is out and about again. We give Craig Lloyd a hard time about how often “work” seems to involve meeting interesting people and having good conversations, but there is an upside for the rest of us. He usually comes back with a different perspective, a few new ideas, and some great people for Glint to know.
This time it was the Access Fort Worth Founders Forum. We’ll give him a pass. See link in bio with details of the event.
#GlintAdvertising #AccessFortWorth #FortWorth #DFWBusiness #AgencyLife
Great few days at Addison Oktoberfest. We had the chance to support and host multiple Glint clients, spend time with good people, and enjoy one of the best community events in North Texas.
There’s something different about getting outside the office and simply having fun with the people you work with. A big thank you to @abbynormal1024 and the Town of Addison for another great Oktoberfest, and to our clients who joined us, @prestige_cu @texasbesthomebuyers We’ll call this one relationship building, Glint style.
#GlintAdvertising #AddisonOktoberfest #TownOfAddison #ClientRelationships #DFWBusiness #FortWorthAdvertising #AgencyLife
Labor Day is about people. The people who build, create, care, solve, lead, serve, and show up every day to make things happen. But this year, we know many incredibly talented people who are still waiting for their next opportunity to come along.
We see the experience, talent, and value that persist from your last job to the next, and we know how exhausting searching can be and how much a conversation, an introduction, or an open door can mean. So this Labor Day, we’re celebrating everyone who works and standing with everyone ready to.
Happy Labor Day from all of us at Glint. How can we help you?
#LaborDay #WeSeeYou #PeopleMatter #Opportunity #GlintAdvertising
There were 1,700+ professionals at DallasMeetup at Texas Live!, but what stood out to us wasn`t the size of the crowd. It was how quickly a room that large could become personal when people slowed down long enough to actually talk.
Glintsters spent the evening meeting people from nonprofits, technology, financial services, startups and businesses across DFW. There were plenty of conversations about business, but just as many about families, ambitions, travel and what people are trying to build next. That`s our kind of networking. It`s also a good reminder of something we believe at Glint:
[ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲𝗺. ]
Thanks to everyone we met for a great evening. If you want to know more, Craig turned that thought into our latest Clarity in Advertising blog that also recaps the event. "The Business Case for Being Interested in People" blog link in bio.
#GlintAdvertising #ClarityInAdvertising #DallasMeetup #DFWBusiness #DallasBusiness #FortWorthBusiness #BusinessRelationships
People rarely remain loyal to a product. They stay loyal because of how a business makes them feel.
In Episode 103 of The Glint Standard, we sit down with Trevor Cormier from Prestige Credit Union to explore why trust has become one of the most valuable marketing assets any organization can build.
Why do some organizations create lifelong customers while others struggle to build lasting relationships?
In Episode 103 of The Glint Standard, Trevor Cormier from Prestige Credit Union shares why trust has become the greatest competitive advantage in today`s marketplace.
The conversation explores how member-first service, transparency, financial education, and authentic community involvement create stronger relationships than any advertising campaign ever could. Whether you lead a business, work in marketing, or simply appreciate organizations that genuinely put people first, you`ll find ideas that challenge conventional thinking about customer loyalty.
What business has earned your trust, and what did they do differently? Share your answer below.
Happy Fourth of July from the Glint Advertising team!
🇺🇸 Today, we`re celebrating the freedom to dream big, build great businesses, and support the communities we call home.
Have a fun, safe, and memorable Independence Day!
#FourthOfJuly #IndependenceDay #GlintAdvertising #Marketing #SmallBusiness #Community #HappyFourth
Most people walk into networking events trying to be remembered. The best networkers walk in trying to understand people.
In Episode 102 of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd discuss how intentional networking builds stronger relationships, generates better referrals, and creates more meaningful business opportunities.
Key Takeaways:
✔️ Become the buyer, not the seller
✔️ Solve problems before asking for anything
✔️ Value your time and energy
✔️ Read the room before engaging
✔️ Build authentic chemistry
What’s the best networking lesson you’ve learned? Tell us below 👇
#Networking #BusinessNetworking #Entrepreneur #Leadership #ProfessionalDevelopment #BusinessGrowth #Marketing #RelationshipBuilding #Podcast #TheGlintStandard #GlintAdvertising
A little behind-the-scenes of the networking group we`re building.
More details coming soon.
If you`re curious, send us a message.
#Networking #BusinessGrowth #Leadership #FortWorthBusiness #DFWBusiness #ProfessionalDevelopment #BusinessCommunity #Marketing #GlintAdvertising
"Logic justifies purchases. Emotions create them."
Getting clicks is great, but if your brand experience doesn`t match the promise of your marketing, those clicks won`t become customers.
Watch this clip from our Marketing 101 episode as we discuss branding, conversions, and why consistency matters.
#Marketing101 #BrandStrategy #SmallBusinessMarketing #MarketingTips #BusinessGrowth #Advertising #Branding #TheGlintStandard
Big conversations are happening in North Fort Worth right now.
This week’s Chamber Confidential luncheon highlighted just how much momentum is building across our community, from major economic development projects and infrastructure improvements to revitalization efforts in Historic Northside and the continued expansion happening around AllianceTexas. One of the most exciting discussions centered around how Fort Worth is becoming a growing hub for industries like aerospace, AI infrastructure, advanced manufacturing, and film production.
#FortWorth #NorthFortWorth #AllianceTexas #CommunityGrowth #EconomicDevelopment #BusinessCommunity #FortWorthTX #GlintAdvertising
𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗶𝘀 𝗿𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. A lot of people say AI is making business easier. Maybe. But it may also be making it harder to know what actually matters. More content, means more options and often, more noise.
𝘏𝘢𝘴 𝘈𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘮𝘰𝘳𝘦 𝘯𝘰𝘪𝘴𝘦? 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.
We shared our honest take on what’s really happening and what businesses should be thinking about now. See link in Bio.
#Marketing #AI #Business #Branding #Leadership #AI #Marketing #Leadership #BrandStrategy #BusinessGrowth
Back in time. Episode 100.
What started in 2000 turned into 26 years of building, learning, and evolving. This episode is different. It’s a look at where it all began, the decisions that shaped the path, and the stories behind the brand.
If you’ve been part of the journey or are just getting started, this one hits different.
🎧 Listen: link in bio
▶️ Watch: link in bio
#TheGlintStandard #Podcast #FortWorth #Entrepreneurship #marketinglife
Runway views. Small bites. Big community energy.
Taste on the Tarmac is one of those events that just feels different.
From the setting at Addison Airport to the chefs, students, and sponsors behind it, everything comes together in a way that actually means something.
3 years in and still gaining momentum.
#TasteOnTheTarmac #VisitAddison #AddisonTX #DFWEvents #GalaxyFBO #SackSummerHunger #FoodieDFW #CommunityFirst #EventVibes #GlintAdvertising #FortWorth
We’re Leaving Branding
After 25 years, we’ve decided to step away from branding, marketing, and advertising. It’s been a great run. Truly. Unfortunately, the industry is moving fast, and we’ve been asking ourselves a tough question… what’s next?
Starting today, Glint will be focusing entirely on office aquarium design. We’ve found that watching fish swim has the same impact as most marketing strategies… calming, unclear, and hard to measure.
If you’re interested in a 200-gallon “Brand Clarity Tank” for your office, let us know. Otherwise, happy April Fools.
We’re not going anywhere. But unclear direction in marketing? That’s still very real. We can help you fix that.
#AprilFools #BrandClarity #FortWorthMarketing #GlintAdvertising
Spent time inside Google’s SMB and Gemini discussions around AI agents, automation, and real-time marketing shifts. The takeaway is simple. The tools are getting smarter, but differentiation still comes from how you apply them, and messaging won’t just exist; it will evolve based on behavior.
Faster ads without strong branding just mean you burn the budget quicker. — Brand first. Then activation. Always.
#GlintAdvertising #AIinMarketing #GoogleSMB #MarketingStrategy #BrandingMatters #FortWorthBusiness #DigitalGrowth #FutureOfMarketing
Can you spot what`s on top of the "L"?
Some days go exactly as planned.
Today was not one of those days.
A bird flew into the office.
Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”
What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.
We adapt. We overcome. Sometimes we escort unexpected guests back outside.
All in a day’s work at Glint.
#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork
A brand isn’t built in design software. It’s built at the table.
Clear positioning. Hard questions. Real direction.
Most businesses market their activity. Few build a strategy.
If your marketing feels busy but not impactful, it’s likely a positioning issue, not a promotion issue.
#BrandDevelopment #BusinessStrategy #Leadership #MarketingMatters #Positioning #Growth #Entrepreneur #FortWorthBusiness
AI is powerful.
But it’s not a strategy.
Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.
Used poorly, it just scales confusion faster.
Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.
AI doesn’t replace thinking.
It rewards it.
#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising
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