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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
/insightfulglints
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02. blog
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RSS, be the first to know.
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Newsletter, be the first to know.
The Glint Standard: Marketing Maturity & Craft Beer Mastery
In the latest episode of The Glint Standard, host Jonathan welcomes Ryan Stewart of Parker County Brewing Company (PCBC) for…
AI-Generated Actors: Building Trust in Marketing and Advertising
In the evolving world of marketing and advertising, digital personalities, AI-generated actors, and virtual influencers are quickly becoming integral parts…
Refreshing a Brand Without Losing Its Soul
Brands are not static; they must evolve as markets shift, consumer expectations change, and culture moves forward. But the real…
Back to School: The Attention Wars
As the back-to-school season ramps up, businesses and marketers face a familiar challenge: capturing and holding the attention of their…
Hitting The Mark: Balancing Customization and Consumer Privacy
In today’s digital marketplace, personalization isn’t just a bonus; it’s an expectation. From targeted ads and curated product suggestions to…
please let us help develop engaging content.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/theglintstandard
03. podcast
Follow on your favorite podcast channel.
EMAIL US WITH ANY QUESTIONS
please let us help tell your story with a podcast.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/theglintstandard
04. vidcast
The Spring Reset - The Glint Standard Podcast
Craig and Jake sit down to discuss what you should do before quarter two hits. We'd love to hear your...
The State of Commercials - The Glint Standard Podcast
Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl. We'd love...
Follow on your favorite video channel.
EMAIL US WITH ANY QUESTIONS
please let us help develop your visual story.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/socialmedia
05. social feeds
052. facebook
Spent time inside Google’s SMB and Gemini discussions around AI agents, automation, and real-time marketing shifts. The takeaway is simple. The tools are getting smarter, but differentiation still comes from how you apply them, and messaging won’t just exist; it will evolve based on behavior.
Faster ads without strong branding just mean you burn the budget quicker. — Brand first. Then activation. Always.
#GlintAdvertising #AIinMarketing #GoogleSMB #MarketingStrategy #BrandingMatters #FortWorthBusiness #DigitalGrowth #FutureOfMarketing
Can you spot what's on top of the "L"?
Some days go exactly as planned.
Today was not one of those days.
A bird flew into the office.
Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”
What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.
We adapt. We overcome. Sometimes we escort unexpected guests back outside.
All in a day’s work at Glint.
#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork
1 CommentComment on Facebook
It is a little bird
A brand isn’t built in design software. It’s built at the table.
Clear positioning. Hard questions. Real direction.
Most businesses market their activity. Few build a strategy.
If your marketing feels busy but not impactful, it’s likely a positioning issue, not a promotion issue.
#BrandDevelopment #BusinessStrategy #Leadership #MarketingMatters #Positioning #Growth #Entrepreneur #FortWorthBusiness
0 CommentsComment on Facebook
AI is powerful.
But it’s not a strategy.
Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.
Used poorly, it just scales confusion faster.
Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.
AI doesn’t replace thinking.
It rewards it.
#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising
0 CommentsComment on Facebook
053. instagram
Spent time inside Google’s SMB and Gemini discussions around AI agents, automation, and real-time marketing shifts. The takeaway is simple. The tools are getting smarter, but differentiation still comes from how you apply them, and messaging won’t just exist; it will evolve based on behavior.
Faster ads without strong branding just mean you burn the budget quicker. — Brand first. Then activation. Always.
#GlintAdvertising #AIinMarketing #GoogleSMB #MarketingStrategy #BrandingMatters #FortWorthBusiness #DigitalGrowth #FutureOfMarketing
Can you spot what`s on top of the "L"?
Some days go exactly as planned.
Today was not one of those days.
A bird flew into the office.
Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”
What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.
We adapt. We overcome. Sometimes we escort unexpected guests back outside.
All in a day’s work at Glint.
#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork
A brand isn’t built in design software. It’s built at the table.
Clear positioning. Hard questions. Real direction.
Most businesses market their activity. Few build a strategy.
If your marketing feels busy but not impactful, it’s likely a positioning issue, not a promotion issue.
#BrandDevelopment #BusinessStrategy #Leadership #MarketingMatters #Positioning #Growth #Entrepreneur #FortWorthBusiness
AI is powerful.
But it’s not a strategy.
Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.
Used poorly, it just scales confusion faster.
Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.
AI doesn’t replace thinking.
It rewards it.
#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising
Today is a day to pause and reflect.
Dr. Martin Luther King Jr.’s legacy reminds us that lasting progress is built through intention, empathy, and a commitment to doing what’s right, even when it’s difficult.
Character matters. Responsibility matters. How we move forward matters.
#MLKDay #DayOfReflection #Leadership #Integrity #Purpose #Respect #Community #GlintAdvertising
Big numbers feel reassuring.
They don’t always mean progress.
The metrics that matter aren’t universal. They depend on the goal, the moment, and the decision that needs to follow.
If a metric can’t help decide what to adjust, pause, or prioritize next, it might be impressive—but it isn’t helpful.
Clarity shows up when measurement supports decisions, not dashboards.
#marketingstrategy #metricswithmeaning #clarityoverchaos #marketingleadership #strategicthinking #glintadvertising
For a little over a decade of working alongside Prestige Credit Union, the work has stayed focused on one thing: making marketing decisions feel intentional instead of reactive.
One of the most important roles we play for long-term partners is helping separate signal from noise.
That means pausing when pressure says “move.”
Pressure-testing ideas before they become campaigns.
And making disciplined decisions that protect both the brand and the strategy behind it.
That kind of clarity doesn’t make marketing louder.
It makes it more confident. More consistent. More effective.
This is what partnership looks like when strategy leads.
#marketingstrategy #agencypartner #clarityoverchaos #brandleadership #strategicthinking #glintadvertising
There’s pressure to move fast.
To show momentum. To prove progress.
That’s often when teams jump into execution before alignment and end up creating more friction than focus.
Our latest blog explores why clarity isn’t a reset or a rebrand, but the work that makes everything else work.
Now live on the Glint site.
#marketingstrategy #brandstrategy #marketingleadership #clarityoverchaos #strategicmarketing #glintadvertising
New year. New goals. Rebrand?
Most brands don’t need to become something new.
They need to be understood more clearly.
Marketing clarity isn’t about louder visuals or trendier language.
It’s about knowing who you’re for, what you actually offer, and why it matters.
When that’s clear, the right people recognize it.
The rest is just noise.
#GlintAdvertising #MarketingClarity #BrandClarity #BrandPositioning #MarketingStrategy #BrandRefresh #NewYearMarketing #CreativeStrategy #BusinessGrowth
Is your marketing naughty or nice 👀
We’re breaking down where ethics really matter in advertising on our latest podcast episode, Marketing Ethics: Naughty or Nice.
Check our bio to give it a watch and join the conversation.
#MarketingPodcast #MarketingEthics #AdvertisingLife #DigitalMarketing #BrandStrategy #ContentMarketing #CreativeAgency #MarketingTalk #PodcastClip #AgencyLife
Last week, when Wordle accidentally understood the assignment ✨
Five letters. One answer. GLINT.
No spoilers. No hints. Just a perfectly timed reminder that great branding shows up everywhere, even your morning puzzle.
#glint #wordle #brandingmoment #marketingwins #advertisingagency #brandrecognition #creativeagency #digitalmarketing #brandlove #marketingdaily
Christmas is about connection, and that is what great advertising does best.
Thank you to every brand and partner who trusted Glint this year.
We are excited to create even more moments that shine in the year ahead.
Merry Christmas!
#HolidayMarketing
#ChristmasCreatives
#SeasonalCampaigns
#EndOfYearReflections
#CreativeSeason
Getting a behind-the-scenes look at the @ymcafortworth big wins is the kind of lunchtime energy we love. Their first year hosting the Turkey Trot in downtown Fort Worth? A full-on success—and we got the inside scoop straight from the team driving the impact.
Big thanks to @engeehill, Randy Campbell, and Edward Dobbins for sharing what’s ahead for this powerhouse in community wellness and philanthropy.
If their story inspires anything, it’s this: pass it on. Tell someone about the Y and the work they’re doing right here at home.
Help fuel the impact: https://ymcafw.org/support/donate/
#GlintAdvertising #FortWorthTX #FortWorthCommunity #DFWEvents #CommunityImpact #YMCAFW #TurkeyTrotFW #MarketingCommunity #AgencyLife #LocalNonprofit #SocialGood
Teamwork makes the dream work… especially when the dream is lunch. 🍔📱
#OfficeLife #TeamWorkOrTakeout #LunchBreak #WorkHardOrderHarder #BehindTheScenes #OfficeHumor #JustBeingHonest
Building a business. Brewing a brand. 🍺
This week on 𝘛𝘩𝘦 𝘎𝘭𝘪𝘯𝘵 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥, Ryan Stewart from @parkercountybrewingco stops by the agency to talk craft beer, business growth, and everything in between with @jckutney14.
Watch the full interview on YouTube or listen to it on your favorite podcast platforms. 🎧
#TheGlintStandard #PodcastDrop #CraftBeerTalk #BrandBuilding #Entrepreneurship #MarketingInsights #ParkerCountyBrewing #BusinessPodcast
Boss lady. Strategist. Professor. Community leader. Proud momma bear. 💪
From managing day-to-day operations and client relations to developing bold PR strategies and driving growth, Erayne brings unmatched energy and expertise to the table.
We’re proud to have her leadership guiding Glints forward every step of the way.
#LeadershipSpotlight #VicePresident #TeamGlint #WomenInLeadership #PowerfulLeadership #ExecutiveTeam #WorkCulture #BehindTheScenes
Visuals and copy aren’t separate strategies. They’re part of the same conversation. Whether it’s social, email, or landing pages, everything has to work together. Miss the mark on your landing page? You might miss the lead.
🚀 Pro tip: Put your forms early on the page. First impressions matter and so does fast lead capture.
#MarketingTips #LandingPageDesign #CopywritingTips #DigitalMarketingStrategy #LeadGeneration #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #WebsiteStrategy #ConversionOptimization
🎙️ Ryan Stewart stopped by the office to record a podcast with our very own Jonathan Kutney. Great convo, even better insights. Stay tuned!
#PodcastRecording #BehindTheScenes #ContentCreation #MarketingTalk #BusinessPodcast #Glints #CreativeCollab #InTheStudio #PodcastVibes #GuestSpot
🎯 Designing for Impact? Start Here.
Before you create that post ask yourself: Are you trying to engage, educate, or entertain?
Your message should be clear even in a story 🔥
#ContentStrategy #MarketingTips #SocialMediaDesign #ContentCreation #BrandingTips #ShortFormVideo #DesignThinking #ReelsMarketing
When Craig started Glint, Jake was just months old. Over the years, their father–son bond has grown alongside the business, from soccer games to creative brainstorms, from watching to working side by side.
In Glint’s latest vidcast, they talk candidly about the moments that shaped them, the lessons learned from each other, and how their relationship has evolved.
🎧 Hear the laughter, the real talk, and the milestones that matter most. Now streaming wherever you get your podcasts.
#GlintAdvertising #AgencyJourney #InsideTheAgency #CreativeCareers #AdvertisingPodcast #FatherAndSon
At Glint Advertising, we don’t just create content. We do the research, find the trends, and apply them strategically to get amazing results for our clients.
Today, our latest social media videos for Parker County Brewing Company have hit over 8.5K views, and the praise keeps coming.
Check out this clip from a local podcast where the host gives us major kudos for the work we’ve been doing.
When creativity meets strategy, great things happen. 🍻✨
#GlintAdvertising #ClientSuccess #SocialMediaMarketing #Trendspotting #CreativeStrategy #ParkerCountyBrewing #LocalPodcast #MarketingWins
Seven years ago, we opened the doors to Glint Advertising’s new home. It all started with four bare walls and a big vision.
We dreamed it. Designed it. Built it. And for the last 7 years, we’ve made it our creative engine. 💡📈
This isn’t just an office. It’s where strategy, storytelling, and a whole lot of caffeine come together to make brands shine.
#GlintAdvertising #OfficeGlowUp #BeforeAndAfter #CreativeSpace #AgencyLife #WorkspaceGoals
Lights, camera, connection.
We worked on set with our client Keith House to help bring their vision to life—one frame at a time.
From concept to final cut, every moment we captured reflects their purpose, story, and the community they’re building.
Big thanks to the crew who helped create the magic behind the scenes. This one`s going to be something special.
Final cut coming soon 👀
#GlintAdvertising #KeithHouse #OnSetWithGlint #CreativeInProgress #BrandStorytelling #BehindTheScenes #VideoProduction
This Fourth of July, we’re celebrating more than independence.
We’re celebrating the brands brave enough to make some noise 🇺🇸🔥
Here’s to bold moves, bright ideas, and red, white, and breakthrough.
#GlintAdvertising #FourthOfJuly #BrandBoldly #IndependenceDay #MarketingFreedom
1 CommentComment on Facebook
Love the way you break it down, brand first and then activation is key! 🚀