People rarely remain loyal to a product. They stay loyal because of how a business makes them feel.

In Episode 103 of The Glint Standard, we sit down with Trevor Cormier from Prestige Credit Union to explore why trust has become one of the most valuable marketing assets any organization can build.

Why do some organizations create lifelong customers while others struggle to build lasting relationships?

In Episode 103 of The Glint Standard, Trevor Cormier from Prestige Credit Union shares why trust has become the greatest competitive advantage in today`s marketplace.

The conversation explores how member-first service, transparency, financial education, and authentic community involvement create stronger relationships than any advertising campaign ever could. Whether you lead a business, work in marketing, or simply appreciate organizations that genuinely put people first, you`ll find ideas that challenge conventional thinking about customer loyalty.

What business has earned your trust, and what did they do differently? Share your answer below.

Happy Fourth of July from the Glint Advertising team!

🇺🇸 Today, we`re celebrating the freedom to dream big, build great businesses, and support the communities we call home.

Have a fun, safe, and memorable Independence Day!

#FourthOfJuly #IndependenceDay #GlintAdvertising #Marketing #SmallBusiness #Community #HappyFourth

Most people walk into networking events trying to be remembered. The best networkers walk in trying to understand people.

In Episode 102 of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd discuss how intentional networking builds stronger relationships, generates better referrals, and creates more meaningful business opportunities.

Key Takeaways:
✔️ Become the buyer, not the seller
✔️ Solve problems before asking for anything
✔️ Value your time and energy
✔️ Read the room before engaging
✔️ Build authentic chemistry

What’s the best networking lesson you’ve learned? Tell us below 👇

#Networking #BusinessNetworking #Entrepreneur #Leadership #ProfessionalDevelopment #BusinessGrowth #Marketing #RelationshipBuilding #Podcast #TheGlintStandard #GlintAdvertising

A little behind-the-scenes of the networking group we`re building.

More details coming soon.

If you`re curious, send us a message.

#Networking #BusinessGrowth #Leadership #FortWorthBusiness #DFWBusiness #ProfessionalDevelopment #BusinessCommunity #Marketing #GlintAdvertising

𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗶𝘀 𝗿𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. A lot of people say AI is making business easier. Maybe. But it may also be making it harder to know what actually matters. More content, means more options and often, more noise.

𝘏𝘢𝘴 𝘈𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘮𝘰𝘳𝘦 𝘯𝘰𝘪𝘴𝘦? 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.

We shared our honest take on what’s really happening and what businesses should be thinking about now. See link in Bio.

#Marketing #AI #Business #Branding #Leadership #AI #Marketing #Leadership #BrandStrategy #BusinessGrowth

Back in time. Episode 100.
What started in 2000 turned into 26 years of building, learning, and evolving. This episode is different. It’s a look at where it all began, the decisions that shaped the path, and the stories behind the brand.
If you’ve been part of the journey or are just getting started, this one hits different.
🎧 Listen: link in bio
▶️ Watch: link in bio
#TheGlintStandard #Podcast #FortWorth #Entrepreneurship #marketinglife

We’re Leaving Branding

After 25 years, we’ve decided to step away from branding, marketing, and advertising. It’s been a great run. Truly. Unfortunately, the industry is moving fast, and we’ve been asking ourselves a tough question… what’s next?

Starting today, Glint will be focusing entirely on office aquarium design. We’ve found that watching fish swim has the same impact as most marketing strategies… calming, unclear, and hard to measure.

If you’re interested in a 200-gallon “Brand Clarity Tank” for your office, let us know. Otherwise, happy April Fools.

We’re not going anywhere. But unclear direction in marketing? That’s still very real. We can help you fix that.
#AprilFools #BrandClarity #FortWorthMarketing #GlintAdvertising

Can you spot what`s on top of the "L"?

Some days go exactly as planned.
Today was not one of those days.

A bird flew into the office.

Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”

What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.

We adapt. We overcome. Sometimes we escort unexpected guests back outside.

All in a day’s work at Glint.

#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork

AI is powerful.
But it’s not a strategy.

Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.

Used poorly, it just scales confusion faster.

Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.

AI doesn’t replace thinking.
It rewards it.

#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising

Today is a day to pause and reflect.

Dr. Martin Luther King Jr.’s legacy reminds us that lasting progress is built through intention, empathy, and a commitment to doing what’s right, even when it’s difficult.

Character matters. Responsibility matters. How we move forward matters.

#MLKDay #DayOfReflection #Leadership #Integrity #Purpose #Respect #Community #GlintAdvertising

Big numbers feel reassuring.
They don’t always mean progress.

The metrics that matter aren’t universal. They depend on the goal, the moment, and the decision that needs to follow.

If a metric can’t help decide what to adjust, pause, or prioritize next, it might be impressive—but it isn’t helpful.

Clarity shows up when measurement supports decisions, not dashboards.

#marketingstrategy #metricswithmeaning #clarityoverchaos #marketingleadership #strategicthinking #glintadvertising

For a little over a decade of working alongside Prestige Credit Union, the work has stayed focused on one thing: making marketing decisions feel intentional instead of reactive.

One of the most important roles we play for long-term partners is helping separate signal from noise.

That means pausing when pressure says “move.”
Pressure-testing ideas before they become campaigns.
And making disciplined decisions that protect both the brand and the strategy behind it.

That kind of clarity doesn’t make marketing louder.
It makes it more confident. More consistent. More effective.

This is what partnership looks like when strategy leads.

#marketingstrategy #agencypartner #clarityoverchaos #brandleadership #strategicthinking #glintadvertising

There’s pressure to move fast.
To show momentum. To prove progress.

That’s often when teams jump into execution before alignment and end up creating more friction than focus.

Our latest blog explores why clarity isn’t a reset or a rebrand, but the work that makes everything else work.

Now live on the Glint site.

#marketingstrategy #brandstrategy #marketingleadership #clarityoverchaos #strategicmarketing #glintadvertising