Are You a Brand Warrior?
In Karen Post’s 2004 branding tome Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, she asks, “Are you…
Personalizing Your Marketing Initiatives
Through online users’ shared personal data and data analytics, marketers can access valuable insights about their target audience’s preferences, needs,...
Your Virtual Front Door: The Benefits of a Good Website
Your website is your company’s best opportunity to make a lasting impact on your customers, and a good-looking website is…
The Importance of Consistent Branding
Branding represents your business’s identity. It determines both the initial and lasting impression your audience will have of your business….