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Law of Attraction in Advertising


Glint Advertising - April 21, 2022 - 2 comments

Inherently, most people wake up and start thinking about their day. What will the day be like today? What projects are due today? Do I have a conflict with a co-worker or client that I need to resolve? Do I have an exciting opportunity that will result in an impactful win for the team? Regardless of what we’re focused on, how we decide to pursue it can easily dictate the outcome.

In a field where delivering thought-provoking work on a daily basis is a prerequisite, advertising is highly stressful and takes a great deal of personal management. If you fear that you’re going to fail, you probably will. Likewise, if you’re focused on creating great work, you can. Setting yourself up for success is vital, and like most things in life, this comes from within. Abiding by the law of attraction can help guide those working in an agency to become more effective and stress-free, thereby helping to drive the agency to new levels of success.

What is the Law of Attraction?

There are many subtle ways to define it, but to us, it’s about two main things: 

  • You get out what you put in, and
  • Positivity is likely to bring about positive results, whereas negativity has the probability of bringing about negative results.

How Can the Law of Attraction Impact an Agency?

Impact of the Agency Internally

It impacts the internal workings of an agency a great deal because our attitude is contagious, and our mindset affects everything and everyone we come into contact with. Most importantly, it affects ourselves and our ability to produce our desired results. For example, creatives are highly personal people, and emotion dictates the outcome. It’s not uncommon for creatives to get stuck from the beginning because they feel constrained by the creative brief. The creative brief is there to give parameters, not hinder. Starting from no preconceived notion and letting your mind go free allows freedom (positivity) that generally results in better work than feeling cornered or forced (negative).

Impact of the Agency Externally

Externally, this is only magnified because an agency manages many different brands. Each brand has a voice, an attitude, an attraction, and so do the people that work for that brand. An agency must appease both, which at times can be challenging. At Glint, part of our foundational principle is based on the idea of servanthood. In its purest form, servanthood is the ideology of putting everyone else’s needs above your own. Living this principle to the fullest helps point your attitude in a positive direction by default. 

What the Law of Attraction Isn’t

The law of attraction isn’t saying just having a positive attitude will yield positive results like some magical trick. It takes work. It takes effort, and it’s sincere. Even Tony Robbins, the king of positive thinking, has recently said, “Just thinking positive is B.S. You have to use your intelligence. You have to have some courage and take some risk. You have to create”. With that, we agree wholeheartedly.  

At Glint, there’s purpose in all we do, and we strive to uphold our foundation with a pillar of servanthood. If you’re currently having challenges with your brand or feel that it’s trending in a negative direction, shift your focus towards positivity and how you can get your brand back on track. If you think that having some extra input in this area would be well served, give us a call, and let’s have a conversation. Together, we can make a positive difference.

Want to know more about the Law of Attraction?

Listen to the Glint Standard Podcast.
Watch the Glint Standard Vidcast.

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