Did You Catch That?
Netflix, Hulu, other streaming services, and at home recording devices are making commercials easier to avoid. As traditional commercials lose effectiveness, advertisers are having a harder time reaching consumers. As a result, advertisers are relying on product placement within TV shows and movies as an increasingly important part of the promotional mix. Some product placements work very well as the brand or product is seamlessly integrated into the storyline, while other placements are disruptive and look like a commercial within the show. Continue Readingβ¦
Sex In Advertising
Sex sells. So they say. Sex has been a part of the advertising landscape for a long time, but in recent years, sex has become even more prominent in the world of advertising. From fashion brands to food to celebrities, many advertisers are pushing the bounds of sexuality in their marketing. Continue Readingβ¦
Game Day, Ad Day: Itβs Super Bowl Time!
Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.
Has Your Brand Found It's Briefcase? Integrated Marketing
You and your brand have a story to tell. You can engage customers more consistently, and to greater impact, with integrated marketing strategies and programs that account for traditional as well as digital and social media tactics.