Go Big Or Go Home: How Social Media is Changing The Superbowl

It’s that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But they’re not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed “culture-jacking,” it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And it’s changing the way we advertise. (more…)

How Nonprofits Can Profit From Integrated Marketing

When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.  If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word.  Anybody can create and run a marketing campaign.  But not everybody can manage a successful marketing campaign.  Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time.  Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)

Intern Insights: Learning Through Doing

Internships provide great circumstances for students to grow and gain experience in their desired field, while allowing them to showcase and fine-tune their own skills. That's why, here at Glint Advertising & Design, we believe in affording interns with opportunities that will help them succeed in their classes and in the post-college world. Glint's current student intern, Tyler Hennes, provided insight into how an internship can be applied in the classroom: (more…)

Revival of the Renaissance

The Renaissance catapulted the world out of medieval times and into the modern era. But technology and automation in the…