Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn’t that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer.
Google+ is a great tool that can be utilized to grow business and strengthen its online presence. There are any benefits to using the platform and here are just a few of them:
Great SEO
Google+ is any easy way to improve your company’s SEO. Content that you upload to Google+ is indexed by Google, and will appear in search page listings. That means that every article you post on Google+ creates another link back to your site. The more links you have out there, there more chances your business has for reaching out to consumers organically. Additionally, Google+ content is indexed immediately, meaning content you post on Google+ will show up a lot faster than content you post on other sites.
It’s Not A Ghost Town
If your primary reason for not creating a Google+ profile is because you think no one is on the platform, think again. Google reports that Google+ has more than 540 million active users. This means that there are 540 million users +1ing content and profiles, leaving comments, and scrolling through their content feed, that your business isn’t reaching.
Integration
Google+ offers tremendous assistance on integrating and connecting all of your online profiles and presences. The Google+ and YouTube platforms were recently tied together, disabling anyone who does not have a Google+ profile to comment on YouTube videos. Additionally, an associated Google+ page is automatically set up for you if you have YouTube channel. Both YouTube and Google+ offer places for you to link to your website, blog, and other social media presences. So if someone is taken to your Google+ page through the Google search engine, you are able to easily drive them through to your company’s website. You can also embed drive-through links in your Google+ posts.
Authorship
Google+ offers content authorship, which essentially tells readers who is responsible for crafting the content. First and foremost, this will help your content stand as your Google+ icon appears next to your content on a search page. This can result in a higher amount of click-throughs to your page, as well as helping raise your rank in searches, as long as you are providing high-quality content.
Google+ can help get your business and your content in front of the right people. It can improve your SEO, help you tap into a new consumer base, integrate your online campaign, and help you stand out among competition on search pages. Give us a call at (817) 616-0320, or shoot us an e-mail at digital@glintadv.com to find out how Glint Advertising & Design can help grow your social and digital media presences.
