Tag Archives: Social Media

Snap Stock Is Out

Photo Credit: HowToStartABlogOnline.net 

Snapchat, Inc, just released their IPO and people are going crazy over Snap stock. If you haven’t heard of Snapchat by now, then there’s a good chance you’ve been living under a rock. Snapchat is today’s most popular social media application among millennial’s. The app focuses on disposal content that you can share with friends between 1-to-10 seconds, or upload content to your ‘story’ that will stay active for 24 hours. Snapchat was initially created with the sole purpose of exchanging nude photos of one another, and though the app is still infamously known for that, Snapchat offers a way to capture raw moments in life. Most of the moments individuals now share with each other are strange objects, unique scenery, and of course, food. A popular phrase has even been coined, “if you didn’t Snap it, did it really happen?”

But what makes Snapchat so popular? Snapchat encourages sharing personal moments with close friends, despite not physically being with them. Snapchat is widely popular with millennials and centennials due to their love of sharing moments and experiences. Now, combine that attribute with the ability to share 10-seconds worth of content, appealing to the short attention that humanity has developed, is a recipe for success. Snapchat has managed to take all the positive aspects of each big-name social media platform. Further, they’ve incorporated them all into one social media application – photos, videos, filters, emojis, artistic doodles, and text without it permanently being stuck on the web. However, there’s still the option of screenshotting a snap, so think twice before you send that risky photo. Researchers have also found that the way individuals interact accounts for Snapchats success among its users. Interactions are not ‘transactional’ like a text message, or as impersonal as a status update on Facebook and Twitter, but rather more ‘conversational,’ and it has the ability to place users in the exact moment an event occurred.

With all of these amazing features intertwined within Snapchat, some may wonder how does the social media app make money. Snapchat has found an interesting way to disguise ads between Snaps, and stories. Individuals are likely to see ads when they shuffle between stories. However, these ads are not your typical 30-to-60 seconds long. They are shorter, much shorter. They can range anywhere from 5-to-10 seconds long, and the best part is that they can be skipped by users. Contrary to many people’s belief, millennials are less likely to pay for an application than any other generation.

Another reason why Snapchat has become so popular over the years is due to its relevancy. Twitter has an endless stream of tweets, and users often move on to another application before they get a chance to read a tweet from someone they care about. Meanwhile, Facebook feeds are either filled with people that you don’t often consider close friends or click-bait. Click-bait is a coined phrase that describes an interesting title, but redirects to an uninteresting page when clicked. The unfortunate case of Twitter and Facebook is that users spend a lot of time trying to find that small sliver of content that is relevant and interesting to the user. Snapchat is much different. Yes, there is a lot of content on Snapchat that is waiting to be found, but Snapchat allows you to follow, view and receive content from the people you care about. Snapchat even has a section called Discover which is news-like content, and even that section can be editable. Users can select which publications, new stations and TV channels they want to view.

The last reason why Snapchat has become so popular, and probably the most important, the application is just downright fun to use. Users can attach goofy stickers, funky lenses that add a mask, manipulate the structure of your face or add geofilter sliders that indicate which city or location you are in while Snapping. Even the Discover aspect of Snapchat, which is probably the least interesting part, is still more engaging than Twitter Moments – a similar news like attribute.

Team members of Glint regularly use Snapchat, so we decided to conduct an internal survey:

What is it about Snapchat that you like the most?
“I love Snapchat because it allows me to capture raw moments of life. Anyone can record an event and add effects to make it look more appealing, but with Snapchat, the moment itself is appealing; not the effects added to it. It’s authentic and unfiltered. I love using Instagram, but every photo and video I come across looks like a glossy imitation of reality.”

What don’t you like about Snapchat?
“I do not like how you can screenshot users content. I have had friends screenshot embarrassing photos I have sent before, and it would be great if Snapchat could remove that feature. Hint, hint, Snapchat.”

What do you use Snapchat for?
“Initially, I used Snap to send photos and videos, but as Snapchat evolved, so has the way I use it. I now use Snapchat as my preferred method of communication. I use it to for text messages and phone calls. The best part is that the app allows me to add a personal touch to my message specifically tailored for whomever I’m sending a message to.”

Would you ever stop using Snapchat?
“The first step to recovery is acceptance, and I accept that I’m addicted to Snapchat, but I can only see myself stop on the off chance that my friends stop using it. There would be no reason for me use an application if my only form of interaction was viewing other people’s stories. I like sending and receiving content from friends.”

There’s no doubt that Snapchat will become a household name like Facebook, Twitter and Instagram. It’s interesting to note that Facebook saw the potential of Snapchat just after a year of its creation. Facebook offered Snapchat $3 billion dollars to buy it out, but to many people’s surprise, Snapchat declined the offer. Facebook bought Instagram for $1 billion dollars in 2012, and Facebook has made Instagram the number one photo sharing application in the world. Facebook may have had a different plan for Snapchat, but no one is complaining about the potential fate of Snapchat under Facebook control. If you haven’t used Snapchat yet, we encourage you to experiment with your friends, and if we have one recommendation it would be this: if you’re not willing to risk that Snap being screenshotted then don’t send it.

 

 

Glint Advertising Helps Prestige Credit Union Celebrate 80 Years

Farmers Branch, TX: Prestige Community Credit Union is celebrating 80 years of serving its members with a big celebration on June 17, 2016. Prestige has proudly served the Dallas area since 1936, and will celebrate their anniversary with members and the general public by serving cake and handing out prizes during the daylong celebration. Ron Knight, Vice President of Marketing, said, “We’re very excited to celebrate this milestone event with both our members and the community at large. It’s been a great 80 years, and we look forward to serving the greater Dallas area for 80 more.”

In support of the 80th celebration, Prestige’s agency of record Glint Advertising has created a social media content strategy and campaign to raise awareness and generate excitement, including a fun game of hide and seek for Preston the Pig, Prestige’s mascot, on the company’s website. Said Todd Miller, Business Director at Glint, “Glint is thrilled to provide marketing and branding support to a strong, tenured and successful business such as Prestige. 80 years serving the greater Dallas area is a powerful testament to the passion and care Prestige puts into its members every day.”

In addition to the prizes being given away at the celebration event on June 17, anyone who can find Preston the Pig on the Prestige website between June 9 and June 25, 2016, can enter for a chance to win one of three $80 prizes and their own stuffed Preston. Ron Knight added, “Our members love Preston, and he’s become such an iconic piece of Prestige. We are very excited the way Glint has incorporated Preston into our campaigns, especially our 80th celebration. And, I can tell you, Preston is thrilled for his part in giving away over $240 in prizes.”

About Prestige Credit Union: Prestige Community Credit Union was founded in 1936 in Dallas, Texas as Sun Employees Credit Union. Today, Prestige provides credit, lending and banking services to over 7,000 members nationwide. Prestige Community Credit Union is located at 15203 Knoll Trail Suite 101, Dallas, TX 75248, and has assets of $82 million. For more information visit: prestigecu.org/.

About Glint Advertising: Glint Advertising was founded in 2000 and provides branding, advertising and marketing services to a diverse client base throughout North Texas and beyond from its two DFW locations. Glint is a full-service advertising agency specializing in branding and integrated marketing campaigns, with a focus on strategy and collaboration. Glint has received numerous awards for its creative work. For more information visit: glintadv.com.

5 Ways to Enhance Your Digital Presence

As people turn to digital platforms to find information, companies need to alter their marketing efforts in order to meet the demands of their consumers. This means that print marketing alone will no longer get the job done when it comes to raising revenue and awareness of your business. Here are five tips to fully expand your digital presence:

  1. Website Design – When someone is interested in your company or service, the first thing they will do is look at your website. If your website is out of date or too generic, your credibility will decrease tremendously. As a company, it’s your job to appeal to customers and draw them in. A website is the first impression people will get about your company. Not to mention it’s the only tool that allows your business to be open 24/7.
  2. Partnerships or sponsorships A tactic that is often overlooked is a partnership or sponsorship. Why does this work? You’re not only reaching your current audience with new initiatives, but you’re also reaching an entirely different audience as well. For example, LeafFilter teamed up with NASCAR driver Blake Koch as a sponsor to form LeafFilter Racing. They are now reaching NASCAR’s huge fan base in addition to the consumers they already had.
  3. Search engine optimization – Successful SEO is the cheapest and single most important tactic when it comes to digital presence. Appearing on the first page of a search engine when your company is searched for is key to keeping customers. This also enhances your company’s chance at engagement and organic traffic. Gaining organic customers is the most successful type of advertising because it’s free! Thirty-nine percent of all customers come from organic traffic. Proper SEO isn’t difficult, but it does require time and a lot of strategic thinking.
  4. Mobile optimization – Over 1.75 billion people are smartphone users and more than 25 percent of global searches take place from mobile devices, this includes tablets. It’s important to implement tactics to reach the vast variety of mobile users. This can include push notifications, apps, mobile banners or location services just to start. Most important, don’t forget to optimize your website to be compatible with mobile devices. When optimizing your website for mobile, the look and navigation will be completely different. On a desktop version of a site, there will be more information visible versus a mobile view where only the most relevant information is visible.
  5. Media monitoring – No matter what kind of business you’re in, you need to know who’s talking about you and your competitors. There are many free online tools that you can utilize, but Google Alerts is one of the most popular and user friendly monitoring tools on the web. Media monitoring is easy to set up and once it is ready, it’s extremely helpful.
  6. Social engagement – Social media is one of the first platforms people think of when digital comes to mind. It plays a huge part in increasing your digital presence, if it’s done correctly. In 2015, social media was responsible for driving 31.24 percent traffic to websites. It’s called social media, meaning it’s not enough for you to just post on your social accounts. Engaging with your followers and having your followers engage with you is everything. It’s imperative to that you retweet, share and respond to comments, both positive and negative. You want people to know your company is available and responsive.

There are a lot of elements that need to be implemented to make a company digitally successful. The use of all of the mentioned tactics will not only increase engagement, but your overall reputation.

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