The Importance of Consistent Branding
Branding represents your business’s identity. It determines both the initial and lasting impression your audience will have of your business….
The Five Best Marketing Tips During Christmas Time
The Christmas holidays are some of the most critical weeks of the year for most businesses. In some cases, the…
How Traditional Advertising Fits In A Digital World
Ways to Incorporate TV and Print Media into Technology Based Advertising. When it comes to advertising, maybe you have an…
How Nonprofits Can Profit From Integrated Marketing
When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming. If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word. Anybody can create and run a marketing campaign. But not everybody can manage a successful marketing campaign. Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time. Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)