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Glint Adv January 22, 2015

Go Big Or Go Home: How Social Media is Changing The Superbowl

It’s that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But they’re not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed “culture-jacking,” it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And it’s changing the way we advertise. (more…)

Glint Adv December 4, 2008
Super Bowl Ads for 2009

Super Bowl Ads for 2009

Super Bowl regulars like FedEx Corp., Garmin Ltd., Salesgenie.com and General Motors Corp. are sitting out this year’s football championship, to be held Feb. 1 in Tampa, Fla. But NBC says it is negotiating with other potential advertisers for the eight 30-second advertising spots that remain open…