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Glint Adv April 28, 2009
Special Olympics Goes for “Shock Value”

Special Olympics Goes for “Shock Value”

We have recently viewed the latest marketing efforts of the Special Olympics, which spawned from an inappropriate comment from President Barack Obama on the Tonight Show. We won’t go into the comment Obama made here, just the advertising efforts approved by the Special Olympics and produced by DDB Needham in response to it…

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