Building consumer trust in today’s digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. (more…)
Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn't that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. (more…)
There are many benefits to using social media! Quality posts can create buzz for your business, generate sales, and gain feedback from your customers.
“Is Facebook on its way out? This topic seems to be getting a lot of attention recently. According to an article from British newspaper The Guardian, Facebook is ‘dead and buried’ to teens.”