What is SEO? (Here's Why You Need It.)
If your brand has a website, you’ve more than likely heard the term SEO before. SEO is a short, sweet, little acronym that encompasses a whole lot of techniques that help your website rank higher on search engines. Search Engine Optimization, or SEO, is extremely important to your site; the higher your site ranks on a search engine, the higher your visibility and the more traffic you receive. 53% of organic search clicks go to the first result, so you can bet your bottom dollar this stuff is important. Unfortunately for us, it’s a lot easier said than done. (more…)
Why You Can’t Afford To Ignore Google+ Any Longer
Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn't that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. (more…)