Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
5 Reasons Your Business Needs A Blog
Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they're passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. (more…)
Social Media: Why Your Business Needs It
There are many benefits to using social media! Quality posts can create buzz for your business, generate sales, and gain feedback from your customers.
Game Day, Ad Day: It’s Super Bowl Time!
Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.