6 Predictive Signals of Consumer Behaviors
Anticipating change is one of a brand’s most valuable skills. Shama Hyder urges marketers to move past just data interpretation—the…
AI-Generated Actors: Building Trust in Marketing and Advertising
In the evolving world of marketing and advertising, digital personalities, AI-generated actors, and virtual influencers are quickly becoming integral parts…
Refreshing a Brand Without Losing Its Soul
Brands are not static; they must evolve as markets shift, consumer expectations change, and culture moves forward. But the real…
Back to School: The Attention Wars
As the back-to-school season ramps up, businesses and marketers face a familiar challenge: capturing and holding the attention of their…