Tag Archives: advertising agency

Intern Insights, Jamie Mendoza

Jamie Mendoza Red Telephone BoothAs a college student, it is imperative to have internships under your belt before applying for a job. I’ve heard the horror stories. The ones that depict the intern as just a cog in a machine, going on coffee runs and doing miscellaneous tasks like filing papers. So when Glint Advertising called and offered me an internship, I had no idea what I was in for. I did know I wanted to learn everything I possibly could during my time there, which I did. What I didn’t expect was to learn who I am as a person and how I would fit into this industry.

The Glint team is brilliant in the way that they take every challenge as an opportunity, and are just as eager to learn as their interns. The passion they put into their clients’ work is the same they demonstrate towards teaching. My experience in this industry was microscopic, and they took that in stride. I quickly found what you learn in a classroom that barely scratches the surface of what it’s actually like at an agency. Here are some important tips I’ve learned about how to navigate the business world.

An hour of creativity can go a long way for a client but is only a minor piece of the puzzle.
Going above and beyond is what puts you ahead, but there are so many factors you must take into consideration if you want to be successful.

Have a reason to show up to work every day.
Everyone’s reason will vary, but passion is contagious and can make a significant difference for your job and your clients.

Always be confident in your ideas and what you’re presenting.
Confident people own the choices they make and accept the outcomes that come with them. Removing self-doubt will not only ensure your own trust but will allow your clients to believe in you as well.

Don’t be afraid of talking about money.
As awkward as the topic may be, it’s the universal component that makes the world go round for all parties. Getting that conversation going during the initial meeting will save you many difficult conversations later on.

Always ask questions, even if you’re scared of the answer.
Learning something new about yourself or your work, even if that something is negative, means you have the will to correct it. So ask all those hard questions, because a good leader is never scared of an opportunity to learn.

Be thankful.
This industry is very competitive, so being hired as an intern or an employee is an incredible opportunity. Be grateful for every challenge, triumph, defeat, and victory, because someone believed in you enough to give you this chance. Don’t let it go to waste.

Along with these tips, I’ve also learned a great deal about myself and what I can accomplish. I now appreciate constructive criticism and can learn from my mistakes. I can consult and take suggestions from my coworkers, but also make confident decisions based on my own knowledge of the topic. I learned you must sometimes fail to succeed, and that’s okay. On top of it all, I created strong professional relationships with the Glint team and will continue to seek their guidance for as long as I can.

My summer with Glint has allowed me to grow personally and gain new knowledge of the advertising industry. Although I already had passion for this career, this internship cultivated a new perspective for me and the things I can achieve as a business professional. Like a sixth-grader on the playground, Glint opened my eyes toward opportunities that I could capitalize on. I’ll spare you the comparison of the monkey bars to social media strategy, as they are both as fun as they are challenging. Even though I’m sad my time as a Glint intern is coming to an end, I’m eager to see where my career will take me.

Looking for an internship? Give us a call at 817-616-0320 or drop us a note at agency@glintadv.com and learn what it takes.

Revival of the Renaissance

The Renaissance catapulted the world out of medieval times and into the modern era. But technology and automation in the 21st century may bring about a new Renaissance. Will these advancements bring on the dawn of a revival? Continue reading Revival of the Renaissance

Game Day, Ad Day: It’s Super Bowl Time!

Will you be one of the thousands of people gathering around their televisions this Sunday for one of the biggest showdowns of the year? The Seattle Seahawks and Denver Broncos may be battling it out on the field this Super Bowl Sunday, but many businesses will be battling it out on Sunday as well.

For some, the Super Bowl is one of the only times they won’t fast forward through the commercials. And here at the Glint offices, we’re just as excited about the commercials as we are about the game.

In the past, many iconic commercials have come from these Super Bowl spots, including Apple’s 1984 “Big Brother” ad. However, according to Forbes, in this day and age people are more likely to remember the ad, and not the company. Interestingly enough, Super Bowl spots have become more about telling a memorable story, using humor, shock factor, and playing on human emotion, rather than selling a product or service.

So this Super Bowl Sunday, don your favorite team’s jersey and enjoy the commercial spots. From the teasers released thus far, we seem to be in for a pretty good line up. So just how are businesses using these spots this year? Be prepared for lots of animals, celebrity endorsements, and maybe even a couple ads that tug at the heartstrings.

Audi’s ad this year features our favorite day-ruiner and animal rights activist, Sarah McLachlan, who paired up with the company to produce a teaser showcasing their new commercial star: the Doberhuahua. If you’re like us, you’ll end up puzzled and scratching your head after seeing this teaser.

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Gaining rapid popularity since their debut last Saturday, Bud Light’s series of ads feature actor-turned-governor, Arnold Schwarzenegger, Don Cheadle conversing with a llama, and a free-styling Reggie Watts. Head over to the Bud Light YouTube channel and let us know which of the 6 ads is your favorite!

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When it comes down to it, the ads that get remembered, are the ones that leave a lasting impression on us. They’re the ones that play on humor and human emotion. The best ads always tell an unforgettable story. What ads have stayed with you over the years?

We hope you enjoy the big game and the ads this Super Bowl Sunday. Tell us in the comments below which commercials you can’t wait to see and which team you’re rooting for! To find out how Glint can help your business create memorable advertising, give us a call at (817) 616-0320 or send us an email at digital@glintadv.com.

A Picture Is Worth A Thousand Words

We have heard this expression our entire life, but never was it so true. The notion that a complex idea can be conveyed with a single picture is visualized through social media everyday.

So how are marketers taking advantage of the fact that pictures and visuals are processed 60,000 times faster in our brains than text? By creating infographics, photos, and videos!

Incorporating pictures and other visual content into your social media strategy can have a tremendous impact on user engagement. But don’t just take our word for it. Here is what the stats say:

  • Photos shared on social media are liked 2 times more than text updates
  • Videos are shared 12 times more than links and text posts combined
  • 700 YouTube videos are shared on Twitter every minute

The trend towards visual content is also helping define new social media platforms. The popularity of Instagram and Pinterest, for example, are clearly geared for those of us with short attention spans, depending on a simple photo to catch our eye and draw our interest. And smartphones are the accessory, allowing us to snap a shot and quickly share with our friends, fans, and others searching for our content.

With all these options, how do you know which platforms and what content might be right for your business? Give us a call. We would love to talk to you about the forms of visual media that could help propel your business. After all, someone has to create the next viral video. Who’s says it won’t be you?