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B2C Financial
  • Assets
    Advertising, Branding, Collateral Design, Content Generation, Landing Page, Lead Generation, Marketing Campaigns, Media, Out-of-Home, PPC, Reporting, SEO, Social Media, Website
  • Client

    Unity One Credit Union

Your clutter is costing you money!

The campaign’s overarching goal was to easily implement content that could positively affect members’ day-to-day lives. Since 1927, created by a small group of railway clerks with the Great Northern Railroad located in Minnesota, the Credit Union embraced a “people helping people” philosophy. Unlike other financial institutions, they work for your benefit, bring smart solutions to the table, and provide low-cost loans to members. That’s their purpose as a member-owned, not-for-profit cooperative.

01.

the challenge

After years of successfully showing growth among social channels, Unity One was looking to partner with Glint to provide better engagement across their SEO and PPC initiatives while providing upfront analytics for growth verification consistently. It was also essential to understand the tactics that were needed and how to implement them best.

02.

the solutions

New tactics, citations, and keyword integration were implemented. It was also determined that overall PPC approaches and behavioral parameters be refined for immediate impact. After solidifying the foundation of the strategy, off-site content creation was developed, and existing digital platforms were leveraged to secure long-term gains and lead generation.

Immediate growth in site traffic, form fills, and calls provided validation to the approach. Glint was able to give a more active engagement rate with positive outcomes. As a result, Unity One has become the best example of a commercial brand being the community’s number one banking partner, through hassle-free experiences and consumer advocacy.

Unity One Campaign StatsUnity One Campaign Stats 2

03.

client feedback
“Unity One Credit Union began working with Glint to build a social media program that would increase brand awareness and public perception. Sixty-five hundred likes later (uncanny for a mid-size credit union), our relationship has expanded to Glint managing our entire online advertising presence. Our partnership works because the Glint team is strategic, cost-conscious, approachable and, most importantly, innovative. Our Facebook page has become the best example of our brand being the community’s #1 banking partner, through hassle-free experiences and consumer advocacy. I feel incredibly confident that Glint has our best interest at heart and is a part of the credit union team.”
— Erayne Gee Hill, Vice President of Marketing, Unity One Credit Union

04.

awards and recognition

The client was ecstatic with the work and entered it into industry award competitions. The pursuits resulted in top honors from Cornerstone Credit Union League in the form of 2 pinnacle awards in the categories of social media and content generation.

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