AssetsAdvertising, Branding, Campaign Tracking, Collateral Design, Content Generation, Direct Mail, Email, Landing Page, Lead Generation, Marketing Automation, Marketing Campaigns, Media, Out-of-Home, PPC, Reporting, Social Media, Video, Website
Prestige Community Credit Union
Sure they can count, but can they listen?
The campaign’s overarching theme was to show the credit union as a better choice over a bank. Prestige Community Credit Union has a long history of commitment to its members. The brand represents a continued commitment to helping people attain the successful financial standing they strive to achieve. Through checking, savings, loans, and financial education, the credit union has succeeded because of the strength of its collective group. Being a part of the credit union means you’re a member and have a voice in what it does.
Gaining the trust of a successful 80-year old business was humbling indeed. Challenged with providing a new perspective and approach to utilize marketing dollars efficiently, Glint was determined to maintain a creative edge while delivering new strategies and methodologies to make budgets go further.
Our strategy was to theme a year-long campaign that would stick in the minds of members, promote service specific products, and help Prestige increase product sales and member engagement. The campaign was then integrated across multiple platforms to ensure reinforcement of the messaging. With data capture and analysis, the campaign was reviewed monthly and fine-tuned as needed to offer the greatest ROI. Monthly reporting was provided to the client for their internal evaluation to validate brand exposure, growth in fan base, and that sales opportunities were happening consistently.
“We have worked with Glint extensively over the last year on some major projects. Craig and Todd helped us transform our website to a much more responsive and streamlined design. We have been delighted with our members’ responses to the changes. They are also leading the creative and design work for our major promotional campaigns this year. Todd has really strived to understand our brand promise and relate it to each campaign. Finally, Glint has created a Social Media plan to support our campaigns and special events that has really increased our member engagement.“
— Ron Knight, VP of Marketing