Masters Buy Or Lease required a fresh and consistent look that would help them stand out against competitors in the area. Current marketing materials were inconsistent and didn’t accurately reflect the brand’s habit of going above and beyond. Strengthened messaging and a unified look helped convey the importance the company places on putting their customers first. In addition, the messaging needed to deliver to both English and Spanish speaking customers.

An integrated marketing campaign and a new branded look helped to increase awareness in the local community against competitors. The rebrand initiatives included a name change, a new logo, and an enhanced look across both traditional print and digital marketing pieces. Creation of monthly direct mail pieces, a responsive e-commerce website design, monthly e-mail blasts, social media integration, and implementation of an SEM strategy moved the needle quickly. These pieces worked together, driving individuals from one marketing piece to another while strengthening brand perception, and increasing touchpoints to close sales quicker. The campaign targeted individuals in the Dallas-Ft. Worth metroplex, who lived within proximity to one of the ten Masters’ locations.

The initial launch of the campaign increased sales by 35% overall across all stores. As the campaign continued, all marketing platforms showed an increase in activity from month to month. The initiatives also drove more engagement than ever through the e-commerce site resulting in a business shift of exploring and engaging more heavily with online sales.

The television commercial work received top honors in both regional and local business to consumer categories from the Telly Advertising Awards honoring excellence in video and television across all screens.

“When I came to Glint, I wasn’t exactly sure what I needed. They took the time to listen to all the challenges our business was facing and came back with a strategy to help. Without their help, we would have been piecemealing a lot of marketing together and wasting a lot of money.”

— Calvin Hopkins, President, Masters Buy or Lease