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AssetsAdvertising, Branding, Campaign Tracking, Collateral Design, Content Generation, Direct Mail, Email, Landing Page, Lead Generation, Marketing Automation, Marketing Campaigns, Media, Out-of-Home, PPC, Reporting, Social Media, Video, Website
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Client
Prestige Community Credit Union
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The campaign’s overarching theme was to utilize emoji’s as the primary identifier. Prestige Community Credit Union has a long history of commitment to its members. The brand represents a continued commitment to helping people attain the successful financial standing they strive to achieve. Through checking, savings, loans, and financial education, the credit union has succeeded because of the strength of its collective group. Being a part of the credit union means you’re a member and have a voice in what it does.
01.
the challenge
Confronted with providing a new perspective and approach for engaging the millennial market, Glint was engaged to create a campaign that aligned with the brand while speaking the common language of the audience. We needed to keep the messaging simple with short headlines and impactful visuals to draw in the audience.
02.
the solutions
Our strategy was to theme a year-long campaign that would stick in members’ minds, promote service-specific products, and help Prestige increase product sales and member engagement. By focusing on a common language of the audience, emojis, Glint created a fun and engaging marketing approach. We then integrated the campaign across multiple platforms to ensure reinforcement of the messaging. The campaign was reviewed monthly and fine-tuned as needed with data capture and analysis to offer the greatest ROI.
03.
the results
Prestige realized increases across the board with membership, social engagement, and services specifically with millennial audiences.
04.
client feedback
“Our credit union has been using Glint extensively for many years. They’ve managed creative promotional campaigns utilizing social media, web, landing pages, marketing automation, email, movie screen media, and Pay-Per-Click strategies. The level of service that Craig, Todd and Ryan provide is the reason I keep partnering with them.“
— Ron Knight, VP of Marketing