Confronted with providing a new perspective and approach for engaging the millennial market, Glint was engaged to create a campaign that aligned with the brand while speaking the common language of the audience. We needed to keep the messaging simple with short headlines and impactful visuals to draw in the audience.

Our strategy was to theme a year-long campaign that would stick in members’ minds, promote service-specific products, and help Prestige increase product sales and member engagement. By focusing on a common language of the audience, emojis, Glint created a fun and engaging marketing approach. We then integrated the campaign across multiple platforms to ensure reinforcement of the messaging. The campaign was reviewed monthly and fine-tuned as needed with data capture and analysis to offer the greatest ROI.

Prestige realized increases across the board with membership, social engagement, and services specifically with millennial audiences.

“Our credit union has been using Glint extensively for many years. They’ve managed creative promotional campaigns utilizing social media, web, landing pages, marketing automation, email, movie screen media, and Pay-Per-Click strategies. The level of service that Craig, Todd and Ryan provide is the reason I keep partnering with them.“

— Ron Knight, VP of Marketing