/news
01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
/insightfulglints
Get Insightful Glints Directly in Your Mailbox.
02. blog
-
RSS, be the first to know.
-
Newsletter, be the first to know.
Why is Company Culture Important?
You've heard the term thrown around a lot: company culture. But what does it mean? And is it essential to...
Why Spotify Wrapped is Genius
On December 1, Spotify came through with its widely anticipated campaign of the year: Spotify Wrapped. Users of the music...
Can You Feel the Ground Shaking? Marketing with a Steady Foundation
If you’ve ever been to Costa Rica, you undoubtedly learned there’s a lot to do and see. It’s a country…
Social Media Marketing: Are You Doing It?
In the digital world of 2021, social media is everywhere. It's what provides hours of entertainment and connects millions from...
Facebook and Meta: What Does the Name Change Mean for Marketers?
Glint Advertising delivers a bite-sized summary of Mark Zuckerberg’s name change decision and how it affects marketers. Facebook founder Mark…
Categories
-
Recent Posts
- Back In Time – The Glint Standard April 16, 2026
- The Spring Reset – The Glint Standard Podcast March 27, 2026
- Spring Forward: Why This Is the Right Time to Refresh Your Marketing Strategy March 19, 2026
Subscribe
please let us help develop engaging content.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
please let us help tell your story with a podcast.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
/theglintstandard
04. vidcast
Back In Time - The Glint Standard
The 100th episode of the Glint Standard podcast reflects on the firm's 26-year history. The founder discusses his motivation for starting the business, emphasizing a...
The Spring Reset - The Glint Standard Podcast
Craig and Jake sit down to discuss what you should do before quarter two hits. We'd love to hear your...
please let us help develop your visual story.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
052. facebook
𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗶𝘀 𝗿𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. A lot of people say AI is making business easier. Maybe. But it may also be making it harder to know what actually matters. More content, means more options and often, more noise.
𝘏𝘢𝘴 𝘈𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘮𝘰𝘳𝘦 𝘯𝘰𝘪𝘴𝘦? 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.
We shared our honest take on what’s really happening and what businesses should be thinking about now. glintegration.glintadv.com/post/ai-is-not-reducing-work
#Marketing #AI #Business #Branding #Leadership #AI #Marketing #Leadership #BrandStrategy #BusinessGrowth
... See MoreSee Less

AI Is Not Reducing the Work in Marketing. It Is Relocating Where the Real Work Happens.
glintegration.glintadv.com
AI may not be reducing the work in marketing. It may be relocating where the real work happens. Has AI made things easier for your business, or just added more noise? A fresh perspective on what smart...
100 episodes. 26 years. One story worth telling.
We went back to the beginning on this one. From starting the agency in 2000 to building what Glint is today, this episode dives into the moments that shaped it all.
The wins, the risks, and a few stories you wouldn’t expect. If you’ve ever wondered what it really takes to build something over time, this is it.
#GlintStandard #Podcast #FortWorth #BusinessJourney #Marketing #EntrepreneurLife
... See MoreSee Less
1 CommentComment on Facebook
🎧 Listen here: www.buzzsprout.com/admin/1054018/episodes/19027054-back-in-time-the-glint-standard ▶️ Watch here: www.youtube.com/watch?v=em0zlPjv6bo
There’s just something different about an event on a runway.
Planes taking off in the background. Local chefs are plating up incredible bites.
Conversations are happening between neighbors, business leaders, and future talent, all in one place.
Taste on the Tarmac keeps getting better every year, and it’s easy to see why. It’s not just about the food.
It’s about community showing up, supporting each other, and creating something uniquely Addison.
Proud to be part of it and to see the impact it continues to make.
#TasteOnTheTarmac #CityOfAddison #VisitAddison #AddisonTX #AddisonAirport #GalaxyFBO #SackSummerHunger #NorthTexasEvents #DFWEvents #CommunityDriven #GlintAdvertising #FortWorth
... See MoreSee Less
1 CommentComment on Facebook
💜
We’re Leaving Branding
After 25 years, we’ve decided to step away from branding, marketing, and advertising. It’s been a great run. Truly. Unfortunately, the industry is moving fast, and we’ve been asking ourselves a tough question… what’s next?
Starting today, Glint will be focusing entirely on office aquarium design. We’ve found that watching fish swim has the same impact as most marketing strategies… calming, unclear, and hard to measure.
If you’re interested in a 200-gallon “Brand Clarity Tank” for your office, let us know. Otherwise, happy April Fools.
We’re not going anywhere. But unclear direction in marketing? That’s still very real. We can help you fix that.
#AprilFools #BrandClarity #FortWorthMarketing #GlintAdvertising
... See MoreSee Less
4 CommentsComment on Facebook
Sign me up! 🐠🐟🐠
I see a baby 🦈 shark!
I need a tank!! LOL!
Great idea!
053. instagram
𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗜𝘁 𝗶𝘀 𝗿𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. A lot of people say AI is making business easier. Maybe. But it may also be making it harder to know what actually matters. More content, means more options and often, more noise.
𝘏𝘢𝘴 𝘈𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥𝘦𝘥 𝘮𝘰𝘳𝘦 𝘯𝘰𝘪𝘴𝘦? 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.
We shared our honest take on what’s really happening and what businesses should be thinking about now. See link in Bio.
#Marketing #AI #Business #Branding #Leadership #AI #Marketing #Leadership #BrandStrategy #BusinessGrowth
Back in time. Episode 100.
What started in 2000 turned into 26 years of building, learning, and evolving. This episode is different. It’s a look at where it all began, the decisions that shaped the path, and the stories behind the brand.
If you’ve been part of the journey or are just getting started, this one hits different.
🎧 Listen: link in bio
▶️ Watch: link in bio
#TheGlintStandard #Podcast #FortWorth #Entrepreneurship #marketinglife
Runway views. Small bites. Big community energy.
Taste on the Tarmac is one of those events that just feels different.
From the setting at Addison Airport to the chefs, students, and sponsors behind it, everything comes together in a way that actually means something.
3 years in and still gaining momentum.
#TasteOnTheTarmac #VisitAddison #AddisonTX #DFWEvents #GalaxyFBO #SackSummerHunger #FoodieDFW #CommunityFirst #EventVibes #GlintAdvertising #FortWorth
We’re Leaving Branding
After 25 years, we’ve decided to step away from branding, marketing, and advertising. It’s been a great run. Truly. Unfortunately, the industry is moving fast, and we’ve been asking ourselves a tough question… what’s next?
Starting today, Glint will be focusing entirely on office aquarium design. We’ve found that watching fish swim has the same impact as most marketing strategies… calming, unclear, and hard to measure.
If you’re interested in a 200-gallon “Brand Clarity Tank” for your office, let us know. Otherwise, happy April Fools.
We’re not going anywhere. But unclear direction in marketing? That’s still very real. We can help you fix that.
#AprilFools #BrandClarity #FortWorthMarketing #GlintAdvertising
Spent time inside Google’s SMB and Gemini discussions around AI agents, automation, and real-time marketing shifts. The takeaway is simple. The tools are getting smarter, but differentiation still comes from how you apply them, and messaging won’t just exist; it will evolve based on behavior.
Faster ads without strong branding just mean you burn the budget quicker. — Brand first. Then activation. Always.
#GlintAdvertising #AIinMarketing #GoogleSMB #MarketingStrategy #BrandingMatters #FortWorthBusiness #DigitalGrowth #FutureOfMarketing
Can you spot what`s on top of the "L"?
Some days go exactly as planned.
Today was not one of those days.
A bird flew into the office.
Big bay doors are great for creativity, collaboration… and apparently open invitations to wildlife. When we say “everyone is welcome,” we’re now realizing we may need to define “everyone.”
What followed was a full team exercise in problem-solving, agility, and light cardio. Chairs moved. Doors opened. Some screamed and ran. The bird remained unimpressed.
We adapt. We overcome. Sometimes we escort unexpected guests back outside.
All in a day’s work at Glint.
#GlintAdvertising #FortWorth #AgencyLife #OfficeLife #AdaptAndOvercome #ProblemSolvers #CreativeCulture #BehindTheScenes #UnexpectedMoments #Teamwork
A brand isn’t built in design software. It’s built at the table.
Clear positioning. Hard questions. Real direction.
Most businesses market their activity. Few build a strategy.
If your marketing feels busy but not impactful, it’s likely a positioning issue, not a promotion issue.
#BrandDevelopment #BusinessStrategy #Leadership #MarketingMatters #Positioning #Growth #Entrepreneur #FortWorthBusiness
AI is powerful.
But it’s not a strategy.
Used well, AI helps remove friction.
📊 Summarizing feedback.
🔎 Identifying patterns.
⏩ Speeding up repeat work.
Used poorly, it just scales confusion faster.
Clarity still comes from knowing what you’re asking, why it matters, and what decisions you’re trying to make before the tools ever get involved.
Otherwise, speed just creates more versions of the same problem.
AI doesn’t replace thinking.
It rewards it.
#marketingstrategy #aiinmarketing #marketingclarity #strategicthinking #glintadvertising
Today is a day to pause and reflect.
Dr. Martin Luther King Jr.’s legacy reminds us that lasting progress is built through intention, empathy, and a commitment to doing what’s right, even when it’s difficult.
Character matters. Responsibility matters. How we move forward matters.
#MLKDay #DayOfReflection #Leadership #Integrity #Purpose #Respect #Community #GlintAdvertising
Big numbers feel reassuring.
They don’t always mean progress.
The metrics that matter aren’t universal. They depend on the goal, the moment, and the decision that needs to follow.
If a metric can’t help decide what to adjust, pause, or prioritize next, it might be impressive—but it isn’t helpful.
Clarity shows up when measurement supports decisions, not dashboards.
#marketingstrategy #metricswithmeaning #clarityoverchaos #marketingleadership #strategicthinking #glintadvertising
For a little over a decade of working alongside Prestige Credit Union, the work has stayed focused on one thing: making marketing decisions feel intentional instead of reactive.
One of the most important roles we play for long-term partners is helping separate signal from noise.
That means pausing when pressure says “move.”
Pressure-testing ideas before they become campaigns.
And making disciplined decisions that protect both the brand and the strategy behind it.
That kind of clarity doesn’t make marketing louder.
It makes it more confident. More consistent. More effective.
This is what partnership looks like when strategy leads.
#marketingstrategy #agencypartner #clarityoverchaos #brandleadership #strategicthinking #glintadvertising
There’s pressure to move fast.
To show momentum. To prove progress.
That’s often when teams jump into execution before alignment and end up creating more friction than focus.
Our latest blog explores why clarity isn’t a reset or a rebrand, but the work that makes everything else work.
Now live on the Glint site.
#marketingstrategy #brandstrategy #marketingleadership #clarityoverchaos #strategicmarketing #glintadvertising
New year. New goals. Rebrand?
Most brands don’t need to become something new.
They need to be understood more clearly.
Marketing clarity isn’t about louder visuals or trendier language.
It’s about knowing who you’re for, what you actually offer, and why it matters.
When that’s clear, the right people recognize it.
The rest is just noise.
#GlintAdvertising #MarketingClarity #BrandClarity #BrandPositioning #MarketingStrategy #BrandRefresh #NewYearMarketing #CreativeStrategy #BusinessGrowth
Is your marketing naughty or nice 👀
We’re breaking down where ethics really matter in advertising on our latest podcast episode, Marketing Ethics: Naughty or Nice.
Check our bio to give it a watch and join the conversation.
#MarketingPodcast #MarketingEthics #AdvertisingLife #DigitalMarketing #BrandStrategy #ContentMarketing #CreativeAgency #MarketingTalk #PodcastClip #AgencyLife
Last week, when Wordle accidentally understood the assignment ✨
Five letters. One answer. GLINT.
No spoilers. No hints. Just a perfectly timed reminder that great branding shows up everywhere, even your morning puzzle.
#glint #wordle #brandingmoment #marketingwins #advertisingagency #brandrecognition #creativeagency #digitalmarketing #brandlove #marketingdaily
Christmas is about connection, and that is what great advertising does best.
Thank you to every brand and partner who trusted Glint this year.
We are excited to create even more moments that shine in the year ahead.
Merry Christmas!
#HolidayMarketing
#ChristmasCreatives
#SeasonalCampaigns
#EndOfYearReflections
#CreativeSeason
Getting a behind-the-scenes look at the @ymcafortworth big wins is the kind of lunchtime energy we love. Their first year hosting the Turkey Trot in downtown Fort Worth? A full-on success—and we got the inside scoop straight from the team driving the impact.
Big thanks to @engeehill, Randy Campbell, and Edward Dobbins for sharing what’s ahead for this powerhouse in community wellness and philanthropy.
If their story inspires anything, it’s this: pass it on. Tell someone about the Y and the work they’re doing right here at home.
Help fuel the impact: https://ymcafw.org/support/donate/
#GlintAdvertising #FortWorthTX #FortWorthCommunity #DFWEvents #CommunityImpact #YMCAFW #TurkeyTrotFW #MarketingCommunity #AgencyLife #LocalNonprofit #SocialGood
Teamwork makes the dream work… especially when the dream is lunch. 🍔📱
#OfficeLife #TeamWorkOrTakeout #LunchBreak #WorkHardOrderHarder #BehindTheScenes #OfficeHumor #JustBeingHonest
Building a business. Brewing a brand. 🍺
This week on 𝘛𝘩𝘦 𝘎𝘭𝘪𝘯𝘵 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥, Ryan Stewart from @parkercountybrewingco stops by the agency to talk craft beer, business growth, and everything in between with @jckutney14.
Watch the full interview on YouTube or listen to it on your favorite podcast platforms. 🎧
#TheGlintStandard #PodcastDrop #CraftBeerTalk #BrandBuilding #Entrepreneurship #MarketingInsights #ParkerCountyBrewing #BusinessPodcast
Boss lady. Strategist. Professor. Community leader. Proud momma bear. 💪
From managing day-to-day operations and client relations to developing bold PR strategies and driving growth, Erayne brings unmatched energy and expertise to the table.
We’re proud to have her leadership guiding Glints forward every step of the way.
#LeadershipSpotlight #VicePresident #TeamGlint #WomenInLeadership #PowerfulLeadership #ExecutiveTeam #WorkCulture #BehindTheScenes
Visuals and copy aren’t separate strategies. They’re part of the same conversation. Whether it’s social, email, or landing pages, everything has to work together. Miss the mark on your landing page? You might miss the lead.
🚀 Pro tip: Put your forms early on the page. First impressions matter and so does fast lead capture.
#MarketingTips #LandingPageDesign #CopywritingTips #DigitalMarketingStrategy #LeadGeneration #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #WebsiteStrategy #ConversionOptimization
🎙️ Ryan Stewart stopped by the office to record a podcast with our very own Jonathan Kutney. Great convo, even better insights. Stay tuned!
#PodcastRecording #BehindTheScenes #ContentCreation #MarketingTalk #BusinessPodcast #Glints #CreativeCollab #InTheStudio #PodcastVibes #GuestSpot
🎯 Designing for Impact? Start Here.
Before you create that post ask yourself: Are you trying to engage, educate, or entertain?
Your message should be clear even in a story 🔥
#ContentStrategy #MarketingTips #SocialMediaDesign #ContentCreation #BrandingTips #ShortFormVideo #DesignThinking #ReelsMarketing
When Craig started Glint, Jake was just months old. Over the years, their father–son bond has grown alongside the business, from soccer games to creative brainstorms, from watching to working side by side.
In Glint’s latest vidcast, they talk candidly about the moments that shaped them, the lessons learned from each other, and how their relationship has evolved.
🎧 Hear the laughter, the real talk, and the milestones that matter most. Now streaming wherever you get your podcasts.
#GlintAdvertising #AgencyJourney #InsideTheAgency #CreativeCareers #AdvertisingPodcast #FatherAndSon
Don’t spend time second-guessing your branding; please allow us the opportunity to discuss ways Glint can strengthen your business. For us, a team effort produces the best measurable outcomes for our clients. We utilize our experience, research, and your knowledge to develop advertising concepts, research the appropriate target audience, and propose advertising mediums that generate the best return on investment.
EMAIL US WITH ANY QUESTIONS
LET'S MAKE SOMETHING GREAT TOGETHER
We want to be a part of your team, so together, we can move you forward.
1 CommentComment on Facebook
Good points that raise good questions 💡