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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on βThe Glint Standardβ episodes. Youβll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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02. blog
Why Can't You Hear Me?
Are you frustrated that consumers donβt understand your products or company values like you think they should?Β Even the customers you…
What Do You Notice?
Are subliminal messages in advertisements real or are people trying to see something that isnβt there? Are advertisers that good to make you think you see something you donβt? What about supraliminal messages? Subliminal messages are most commonly known in advertising and appeal to your unconscious mind, but there is a second type of message known as supraliminal messages. Continue Readingβ¦
Did You Catch That?
Netflix, Hulu, other streaming services, and at home recording devices are making commercials easier to avoid. As traditional commercials lose effectiveness, advertisers are having a harder time reaching consumers. As a result, advertisers are relying on product placement within TV shows and movies as an increasingly important part of the promotional mix. Some product placements work very well as the brand or product is seamlessly integrated into the storyline, while other placements are disruptive and look like a commercial within the show. Continue Readingβ¦
Sex In Advertising
Sex sells. So they say. Sex has been a part of the advertising landscape for a long time, but in recent years, sex has become even more prominent in the world of advertising. From fashion brands to food to celebrities, many advertisers are pushing the bounds of sexuality in their marketing. Continue Readingβ¦
What is SEO? (Here's Why You Need It.)
If your brand has a website, youβve more than likely heard the term SEO before. SEO is a short, sweet, little acronym that encompasses a whole lot of techniques that help your website rank higher on search engines. Search Engine Optimization, or SEO, is extremely important to your site; the higher your site ranks on a search engine, the higher your visibility and the more traffic you receive. 53% of organic search clicks go to the first result, so you can bet your bottom dollar this stuff is important. Unfortunately for us, itβs a lot easier said than done. (more…)
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03. podcast
please let us help tell your story with a podcast.
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04. vidcast
A.I. in the marketing world - The Glint Standard Podcast
Craig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in...
Women's History Month - The Glint Standard Podcast
Miriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what...
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