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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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
The Coca-Cola Holiday Ad Backlash
AI is transforming marketing, from personalized recommendations to streamlining content creation. But as the Coca-Cola holiday ad backlash and lessons…

Mastering the Art of Feedback Part 2: Soliciting Feedback From Clients
In the fast-paced marketing world, gathering clear and constructive client feedback is crucial to delivering exceptional results. In the latest…

Finish Strong: Last-Minute Holiday Marketing Tips for Success
As the holiday season peaks, many businesses scramble to keep up with the last-minute rush. With shoppers searching for perfect…
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How Thankfulness Can Strengthen Client Relationships
As the Thanksgiving season reminds us of the value of gratitude, businesses can also use this time to reflect on…

Mastering the Art of Feedback: Tips for Agency Collaboration
Providing constructive feedback to your marketing agency can make all the difference in delivering results that align with your vision…
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Recent Posts
- The Evolving World of Digital Advertising: Insights from Craig and Roman February 17, 2025
- Tom Burrell Transformed Advertising February 4, 2025
- TikTok’s Ban/Reinstatement and The Impact on Marketers January 25, 2025
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04. vidcast

How To Use Artificial Intelligence Responsibly - The Glint Standard Podcast
Jonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using...
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How to Ask For Feedback - The Glint Standard Podcast
Jonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your...
please let us help develop your visual story.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
052. facebook
🎶 Roy Eaton didn’t just write jingles—he made history.
As one of the first Black creatives in a major ad agency, Eaton revolutionized how brands used music in advertising. If you’ve ever had a jingle stuck in your head, you have pioneers like Eaton to thank.
From Beefaroni to KFC, his work shaped the sound of brand storytelling and opened doors for more diverse voices in the industry.
His legacy? It's still ringing loud and clear.
#BlackHistoryMonth #MarketingPioneers #AdvertisingLegends #CreativeExcellence #BrandStorytelling #MarketingHistory
... See MoreSee Less

Roses are red. Violets are blue. The best brands earn loyalty by staying true. 💘
Brand love isn't a one-time gesture—it's built on trust, consistency, and real connections. The best brands don't just sell. They create experiences that keep customers coming back.
What's a brand you'll always stand by? Drop it in the comments. 💬
#BrandLoyalty #CustomerExperience #MarketingThatMatters #BrandTrust #EngagementMarketing
... See MoreSee Less

0 CommentsComment on Facebook
Marketers are still catching their breath.
TikTok was gone. Then it wasn't. One Supreme Court decision. One executive order. One major wake-up call.
If this shake-up proved anything, it's that platforms can disappear overnight, and marketing strategies need to be built to withstand the chaos.
So what's the move? Stick with TikTok? Diversify? Prepare for the next inevitable disruption? We're breaking it all down: glintadv.com/2025/01/25/tiktok-reinstatement-impact-on-marketers/
#TikTokMarketing #SocialMediaStrategy #DigitalTrends #MarketingNews #BrandStrategy #GlintBlog
... See MoreSee Less

0 CommentsComment on Facebook
🏈🎬 Big Game Ads: The Good, the Bad & the "Huh?"
Another big game, another year of big-budget ads that made us laugh, cringe and scratch our heads. 🤔 From touchdown-worthy storytelling to fumbles we’d rather forget, our team at Glint Advertising is breaking down the commercials that stole the show—and the ones that left us questioning.
📢 Undeniable Faves:
Michelob - Pickleball, anyone?
Nike 'So Win'
Coors Light sloths on a Monday - we know how it is! 👀
Instacart 'We're Here'
Jeep & Harrison Ford
📢 Soul-Stirring:
Pfizer 'Mama Said Knock You Out'
Rocket Mortgage (Fun Fact: The commercial was the first ever to have a live in-stadium sing-a-long while the commercial was airing.)
'He Gets Us' (Jesus)
📢 Tuuurrrible, but we are talking about them:
Mountain Dew and Seal - we can't unsee it!
Tubi Fleshy Hats
Coffee-Mate Tongues - cringy?
Erayne particularly liked the Angel Soft spot, reminding us to use the potty before the half-time show. "Functional, useful," she says. We guess...
💬 What did we forget? Who were your Big Game favorites? Drop your thoughts below! ⬇️
#SuperBowlAds #AdBowl2025 #MarketingWins #BrandFails #BigGameCommercials #GlintPicks #AdBreakBreakdown #AdvertisingWins #SuperBowlSunday #CreativeHitsAndMisses
... See MoreSee Less

1 CommentComment on Facebook
Really liked the Jeep and Harrison Ford and the Nike. The Mountian Dew and Seal was …. just way too weird.
053. instagram
🎶 Roy Eaton didn’t just write jingles—he made history.
As one of the first Black creatives in a major ad agency, Eaton revolutionized how brands used music in advertising. If you’ve ever had a jingle stuck in your head, you have pioneers like Eaton to thank.
From Beefaroni to KFC, his work shaped the sound of brand storytelling and opened doors for more diverse voices in the industry.
His legacy? It`s still ringing loud and clear.
#BlackHistoryMonth #MarketingPioneers #AdvertisingLegends #CreativeExcellence #BrandStorytelling #MarketingHistory

Roses are red. Violets are blue. The best brands earn loyalty by staying true. 💘
Brand love isn`t a one-time gesture—it`s built on trust, consistency, and real connections. The best brands don`t just sell. They create experiences that keep customers coming back.
What`s a brand you`ll always stand by? Drop it in the comments. 💬
#BrandLoyalty #CustomerExperience #MarketingThatMatters #BrandTrust #EngagementMarketing

Marketers are still catching their breath.
TikTok was gone. Then it wasn`t. One Supreme Court decision. One executive order. One major wake-up call.
If this shake-up proved anything, it`s that platforms can disappear overnight, and marketing strategies need to be built to withstand the chaos.
So what`s the move? Stick with TikTok? Diversify? Prepare for the next inevitable disruption? We`re breaking it all down. Click the link in our bio to learn more.
#TikTokMarketing #SocialMediaStrategy #DigitalTrends #MarketingNews #BrandStrategy #GlintBlog

🏈🎬 Big Game Ads: The Good, the Bad & the "Huh?"
Another big game, another year of big-budget ads that made us laugh, cringe and scratch our heads. 🤔 From touchdown-worthy storytelling to fumbles we’d rather forget, our team at Glint Advertising is breaking down the commercials that stole the show—and the ones that left us questioning.
📢 Undeniable Faves:
Michelob - Pickleball, anyone?
Nike `So Win`
Coors Light sloths on a Monday - we know how it is! 👀
Instacart `We`re Here`
Jeep & Harrison Ford
📢 Soul-Stirring:
Pfizer `Mama Said Knock You Out`
Rocket Mortgage (Fun Fact: The commercial was the first ever to have a live in-stadium sing-a-long while the commercial was airing.)
`He Gets Us` (Jesus)
📢 Tuuurrrible, but we are talking about them:
Mountain Dew and Seal - we can`t unsee it!
Tubi Fleshy Hats
Coffee-Mate Tongues - cringy?
Erayne particularly liked the Angel Soft spot, reminding us to use the potty before the half-time show. "Functional, useful," she says. We guess...
💬 What did we forget? Who were your Big Game favorites? Drop your thoughts below! ⬇️
#SuperBowlAds #AdBowl2025 #MarketingWins #BrandFails #BigGameCommercials #GlintPicks #AdBreakBreakdown #AdvertisingWins #SuperBowlSunday #CreativeHitsAndMisses

Before influencer marketing, there was Madam C.J. Walker. 👏🏾
The first self-made Black female millionaire built a beauty empire using grassroots marketing, direct sales, and storytelling—strategies still used today.
Her lesson? When you know your audience, you build loyalty that lasts.
#BlackHistoryMonth #MarketingTrailblazers #BusinessLegends #BrandStorytelling #Entrepreneurship #MarketingHistory #GlintInsights

🏈 Super Bowl ads aren`t just commercials—they`re culture-shaping power moves. Some become instant classics, others…well, they try.
Every year, brands drop millions for 30 seconds of influence—some spark trends, some stir controversy, and some just make us miss the actual game.
👀 Which Super Bowl ad still lives in your head rent-free? Drop it below. ⬇️
#SuperBowlAds #MarketingLessons #CultureShaping #BrandStrategy #GlintInsights

Did you know that businesses using data-driven strategies achieve 5-8 times higher ROI than those that don`t?
Crafting a compelling ad isn`t just about a catchy slogan or sleek design—it`s about leveraging psychology, market research, and audience insights to make every message count. Strategy drives success, and the numbers prove it.
At Glint, we don`t guess—we analyze. We dive deep into demographic shifts, future market trends, and customer behaviors to ensure your campaigns resonate, engage, and convert.
If your marketing efforts aren`t hitting the mark, click the link in our bio, and let`s change that.
#CreativeStrategy #MarketingWithPurpose #BrandGrowth #DataDrivenMarketing #MarketingInsights #AdvertisingStrategy

Tom Burrell didn’t just work in advertising—he transformed it. As the first Black man in Chicago’s ad industry, he redefined how brands connect with diverse audiences, emphasizing authenticity over stereotypes.
His agency, Burrell Communications, became a powerhouse in cultural marketing, creating groundbreaking campaigns for brands like McDonald`s and Coca-Cola that resonated deeply with Black consumers.
His impact? Still shaping the industry today.
This month, we spotlight the trailblazers who revolutionized marketing, business, and creativity. Stay tuned as we celebrate more influential leaders throughout Black History Month.
#BlackHistoryMonth #MarketingHistory #BrandStorytelling #Advertising #Legends #MarketingInnovation #BurrellCommunications #GlintInsights

Black creatives, entrepreneurs, and trailblazers have shaped marketing and advertising in ways that still influence the industry today.
From Carol H. Williams, the first Black woman to lead a major ad agency, to modern disruptors redefining storytelling—Black excellence in marketing is undeniable.
This month, we`re recognizing the impact, innovation, and leadership that continue to drive our industry forward.
📢 Who`s a leader or brand that has inspired you? Drop a name below ⬇️, and let`s celebrate.
#BlackHistoryMonth #MarketingTrailblazers #CreativeExcellence #BusinessLeadership

"The growth and development of people is the highest calling of leadership." – Harvey S. Firestone
Good leadership isn’t about holding the spotlight but passing the torch. It’s about creating an environment where people don’t just execute but evolve, where they don’t just listen but lead.
So here’s your challenge: Lift someone up today. Share knowledge. Create space. Empower. Because the best leaders don’t just build businesses—they build people.
#NationalMentorshipMonth #LeadershipInAction #MentorshipMatters #GrowthMindset #MarketingMentors #FridayMotivation #LeadWithImpact #GlintInsights

Glint Advertising will be closed on Monday, January 20th, as we observe Martin Luther King Jr. Day.
Let`s take this time to honor Dr. King`s legacy of unity, equality, and progress. ✨
We`ll be back on Tuesday, ready to inspire and create.
#MLKDay #HonoringTheDream #GlintAdvertising

2024 was a year full of moments that reminded us why we do what we do. From diving deep into marketing`s nuances on The Glint Standard to crafting campaigns that made brands shine—we didn`t just raise the bar; we redefined it. 💡✨
Looking ahead to 2025, we`re fueled by fresh perspectives, daring strategies, and a determination to keep creativity at the heart of every project.
Here`s to a year of big ideas and bold moves packed with possibilities. 🥂
#ReflectAndGrow #TheGlintStandard #MarketingInnovation #BrandBuilders #BoldIdeas #ElevateYourBrand #NewYearNewGoals #DigitalMarketing

`Twas the night before Christmas, and all through the ad space,
Not a campaign was stirring, not even a trace.
The Glinsters were nestled, their creativity aglow,
Dreaming of strategies that continue to grow.
Santa has his sleigh, and we have our drive,
Turning visions into magic, making brands come alive.
So, as you cozy up with holiday cheer,
Know we`re here to make your message clear.
Merry Christmas from all of us at Glint Advertising! 🎄✨
#TwasTheNightBeforeMarketing #GlintAdvertising #CreativeStrategy #BrandMagic #HolidayCheer #MerryChristmas #DigitalAdvertising

The holidays are almost here, Glinsters! 🎄✨ Time to unplug and recharge—but we know, it’s easier said than done. Setting boundaries now can save you from work interruptions later.
Here’s how to actually disconnect this season:
🗓 Remind your boss twice—Once now and once closer to your time off. A quick status update lets them plan ahead and keeps you guilt-free while you’re away.
📴 Mute notifications—Slack won’t implode. If it’s urgent, they’ll call or text.
🚪 Think like a closed store—When you’re “closed,” you’re closed. No exceptions.
🌐 Make OOO emails personal—Adding a friendly note like “Spending time with family” makes it harder for anyone to disrupt your break unless it’s truly urgent.
Your time off is yours—protect it. What’s your go-to method for disconnecting? Share below! 👇
#WorkLifeBalance #HolidayBoundaries #UnplugAndRecharge #GlintStandard #CareerGrowth #SelfCareTips #TimeOffTips #MetaAlgorithm #HashtagsMatter #GlintLife

🎙️ Feedback: The Secret Ingredient to Exceptional Marketing
Jonathan and Erayne are here to prove that feedback isn`t just important—it`s everything. In this episode of The Glint Standard, they break down why feedback is the ultimate tool for creative alignment, trust-building, and (let`s be honest) keeping your projects from going off the rails. 🚂💥
What`s in it for you?
📌 Better questions = better answers.
📌 Visuals that actually make sense.
📌 A framework for feedback that`s chef`s kiss 👌.
Feedback doesn`t have to feel like pulling teeth. Streamline your process and work smarter, not harder.
Tap the link in our bio and tune in now! 🎧
#TheGlintStandard #FeedbackIsKey #CreativeInsights #MarketingTips #Podcast #CreativeCollaboration #ClientRelationships #ElevateYourWork

🌟 Marketing in 2025 is coming fast. Are you ready to keep up?
Here`s what`s about to change—and what you need to watch:
1️⃣ AI isn`t optional anymore.
From hyper-personalized customer experiences to smarter chatbots, tools like Jasper and ChatGPT are turning strategy into efficiency. Get familiar now.
2️⃣ Talk to me, Alexa.
Voice search is booming. Customers are asking, not typing—so think natural language and long-tail keywords.
3️⃣ AR and VR aren`t just for gamers.
Virtual makeup try-ons. Immersive real estate tours. Brands that get creative will stand out.
4️⃣ Short-form video still reigns.
Keep TikTok, Reels, and YouTube Shorts fast, interactive, and snackable. Engagement loves brevity.
5️⃣ Personalization goes deeper.
Dynamic content isn`t just nice to have; it`s what makes customers stick around. Platforms like Glintegration? Gold.
6️⃣ Social feeds = shopping carts.
Shoppable posts and influencer partnerships—if users can see it, they can buy it without leaving the app.
🚀 2025 isn`t slowing down. The brands that mix innovation with authenticity will lead the pack. Are you ready?
Let`s make next year the year you get noticed.
#MarketingTrends #DigitalMarketing #SocialCommerce #AIinMarketing #VideoContent #Marketing2025 #GlintInsights

🎯 The holiday hustle isn`t over yet—there`s still time to make those promotions shine! Here`s how you can maximize your efforts in the home stretch:
✨ Retarget, retarget, retarget—Showcase abandoned cart items to reel customers back in.
📱 Think mobile-first—Make sure your website and checkout are seamless for shoppers on the go.
📧 Email with a personal touch—Offer tailored recommendations and add a countdown timer for urgency.
🎥 Lights, camera, convert!—Short video ads can pack a punch on TikTok, Reels, and YouTube.
💡 Stand out with bold messaging—Pair festive visuals with strong CTAs that push holiday cheer and action.
📊 Track and tweak—Analyze ad performance and allocate budgets where it counts.
💡 Want to take it up a notch? Glint`s got the expertise to help you end the year with a bang. Let`s talk strategy today!
📩 DM us or click the link in our bio to contact us!
#HolidayMarketing #DigitalStrategy #BoostYourBrand #SocialMediaTips #MarketingMatters #LastMinuteSales #AdOptimization #BusinessGrowth #GlintAdvertising #MetaMarketing

🎙️ New on The Glint Standard: Elevating Feedback for Better Results 🎙️
Clear, actionable feedback is the lifeline of creative success. In this episode, Jonathan and Erayne crack the code on how clients and agencies can work together to produce results that exceed expectations. 🛠️✨
🔑 What`s inside the episode?
✔️ How specificity makes feedback actionable.
✔️ Why timing is everything when keeping projects on track.
✔️ The perfect balance: giving critique while celebrating wins.
✔️ Common feedback missteps to avoid—because no one likes creative chaos.
Catch the conversation on YouTube or tune in on the go with your favorite streaming platform—because better feedback leads to better results!
#TheGlintStandard #CreativeSuccess #FeedbackMatters #MarketingAgencyTips #ClientCollaboration #MarketingStrategy #BusinessGrowth #ConstructiveCritique #MarketingProTips

The holiday hustle isn`t over yet—it`s time to make the most of the final stretch. Here`s how small businesses and non-profits can finish strong with strategies tailored for success:
1️⃣ Early Birds? No Problem—Communicate Now
Missed the early start? Use this weekend to launch last-minute campaigns that emphasize urgency. A well-timed email blast or a targeted social post can still capture attention and drive action.
Quick tip: highlight gift cards or year-end giving incentives to meet those last-minute shoppers and donors where they are.
2️⃣ Streamline the Journey for Last-Minute Wins
Make the process seamless, whether it`s a product purchase or a donation. Review your website and eliminate extra clicks. A clean, easy-to-navigate checkout or donation page can turn potential drop-offs into conversions. Got questions about user experience? That`s where we shine.
3️⃣ Collaborate, Not Compete
It`s not too late to partner with local businesses or organizations. Share audiences through co-hosted giveaways or joint promotions. For non-profits, team up with a local business to offer a percentage of sales as donations—it`s a win for everyone involved.
The clock`s ticking, but there`s still time to turn ideas into results. Let`s make this holiday season count.
#HolidayHustle #EndStrong #SmallBusinessSuccess #NonProfitGoals #MarketingTips #DigitalStrategy #GlintEdge #SeasonOfSuccess #LastMinuteWins

Budgets feeling tight? Stay chill—we’ve got this. At Glint, we make creativity stretch farther than your wildest campaign dreams.
💡 Let’s turn every dollar into something remarkable without breaking a sweat.
#ChillGuy #TakeAChillPill #GlintStandard #CreativeEdge #SmartSpending #MoneyMoves

The marketing world doesn`t wait, and neither should you.
Staying ahead in this evolving landscape requires proactive learning and action. Consider leveraging industry blogs for new strategies or exploring cutting-edge AI tools.
The right moves today could set you apart tomorrow.
Click the link in our bio to learn how to sharpen your edge.
#MarketingInsights #StayAhead #DigitalStrategy #GlintAdvertising #InnovateAndThrive

Did you know 31% of weekly U.S. podcast listeners aged 13+ head to YouTube, leaving Spotify (27%) and Apple Podcasts (15%) in the dust?
Gen Z is fueling this shift, choosing platforms that blend audio and video for a richer connection.
So, what does this mean for your marketing dollars? It`s not just about being present—it`s about being relevant. Understanding your audience`s habits is the secret sauce to turning dollars into impact.
#AudienceFirst #PodcastEvolution #YouTube #Wins #GlintStandard #MarketingThatMatters

🎯 When You`re on Point, Clients Take Notice
Transforming a website? ✅
Driving engagement with creative campaigns? ✅
Creating a strategy that clicks? ✅
Ron Knight of Prestige Community Credit Union gets it: the right marketing partner doesn`t just deliver results—they become part of your team. His words say it all, and we`re here for every bit of it.
Curious how we make it happen? Let`s chat. Click the link in our bio.
#GlintAdvertising #MarketingWithPurpose #CreativeEdge #ClientSpotlight #NotYourAverageAgency

🌐 The digital space moves fast, and today’s top trends can quickly fade as new disruptors emerge—think AI advancements, shifting social media algorithms, and evolving consumer expectations.
Staying adaptable is key to not only keeping up but leading the charge. Here’s how Glint helps your brand stay on point:
1️⃣ Re-Think Digital: When algorithms shift, and trends evolve, so should your digital strategy. We dive into SEO, PPC, and beyond to keep your brand visible and relevant.
2️⃣ Re-Engage Audiences: Consumer interests change daily. Glint crafts custom content that speaks to what matters now, positioning your brand where your audience listens.
3️⃣ Re-Imagine Data: Unused data is an opportunity lost. We turn insights into action, helping you respond to change precisely and purposefully.
With Glint, your brand doesn’t just react to change; it thrives in it. Ready to stay adaptable? 💡
#MarketAdaptability #GlintEffect #DigitalEvolution #EngageWithGlint #ConsumerInsights #AdaptToWin #MarketingInMotion #StayAhead #Glinsters

Don’t spend time second-guessing your branding; please allow us the opportunity to discuss ways Glint can strengthen your business. For us, a team effort produces the best measurable outcomes for our clients. We utilize our experience, research, and your knowledge to develop advertising concepts, research the appropriate target audience, and propose advertising mediums that generate the best return on investment.
EMAIL US WITH ANY QUESTIONS
LET'S MAKE SOMETHING GREAT TOGETHER
We want to be a part of your team, so together, we can move you forward.
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