GLint provides CREDIT UNION ADVERTISING AND MARKETING SERVICES.
Glint Advertising increases your membership and product engagement.
We can help prepare budgets and formulate engaging content that will provide an ROI and define your key differentiators to set you apart from your competitors. Your peers, board and leadership will take notice.
Convincing consumers you are the best resource for their financial needs can be a daunting task. More importantly, keeping them can be equally challenging unless you have a well-thought-out strategy.
The personas of ideal members can shift quickly based on age, economy and needs. Therefore, knowing how to formulate content that appeals to them is crucial. The same old run-of-the-mill advertising may not be enough.
WE BRIDGE THE GAP BETWEEN MARKETING, IT AND COMPLIANCE TO ENSURE INNOVATION ALIGNS.
Why credit unions trust Glint?
“Our credit union has been using Glint extensively for many years. They’ve managed creative promotional campaigns utilizing social media, web, landing pages, marketing automation, email, movie screen media and Pay-Per-Click strategies. The level of service that they provide is the reason I keep partnering with them.”
SENIOR VICE PRESIDENT OF MARKETING, PRESTIGE COMMUNITY CREDIT UNION
SEO, PPC, CONVERSION TRACKING, REPUTATION MANAGEMENT
Methodology to the madness.
The purpose of the SEO tactic for Unity One was to broaden the reach and, ultimately, decrease the overall cost of other digital tactics by increasing organic awareness.
LEAD GENERATION, CAMPAIGN TRACKING, ADVERTISING, MARKETING
Go beyond imagination.
Glint partnered with EECU Credit Union in Fort Worth with their marketing to overcome high competition for loans with a campaign to sway “dreamers” to utilize a home equity loan.
Why does Glint know credit union marketing?
Erayne is your credit union specialist.
What if you didn’t have to start from square one with an agency? Save time, and meet your solution. Erayne Gee Hill spent a little more than a decade at Texas’ oldest credit union, Unity One, now operating in three states. She helped the credit union expand significantly during her tenure by adding digital advertising, persona building on social media and strategic community relations to build business to the CU’s marketing portfolio. Fittingly, she was recognized as the National 2015 CUNA Credit Union “Rockstar” for her performance and was labeled a “push-the-envelope” marketer in the industry. She has presented at CUNA national conferences, Cornerstone League regional events and is the former chairperson of the Cornerstone League Marketing and Business Development Council Executive Committee.
Hill then aligned her vast array of talents and connections in the community as the Director of Marketing & Communications at Texas A&M University School of Law. Barely seven years old, the law school rose some 30 points in the U.S. News and World Report ranks with Hill at the marketing helm. This unprecedented rise in the rankings established Texas A&M School of Law as one of the Top 50 law programs in the country – an incredible achievement.
Glint Advertising CEO Craig Lloyd took notice of the A&M law program’s rise in brand reputation. Recognizing the skills that make such a success happen, the Agency reached out to Hill to serve as vice president. “When Erayne came aboard, we knew instantly that we landed a rock star,” Lloyd said.
For its part, Glint Advertising is a full-service advertising and public relations firm with clients in several industries – including finance. Hill describes Glint’s particular expertise through its integrated marketing and public relations approach to organizational advancement as almost organic – understanding how best to guide organizations effectively, purposefully, and gracefully through their environment.
Please Allow Glint to deliver our CU expertise for you.
How does a free market evaluation or publicity report sound?
KNOW YOUR MEMBERS AND COMMUNITY
Utilizing our market research system, you’ll know more about your members, where to find them, and how to reach them.
Being Newsworthy fortifies your relevance
Publicity and Press Releases.
Know your essential media outlets and representatives to ensure your brand gets promoted in the right place.
A simple call to Glint can validate your ideas or help with new ones.