AssetsContent Development, Geofencing, Link Building, Media, PPC, Remarketing, Reputation Management, SEO
Unity One Credit Union
Methodology to the madness.
The purpose of the SEO tactic for Unity One was to broaden the reach and, ultimately, decrease the overall cost of other digital tactics by increasing organic awareness. Since 1927, created by a small group of railway clerks with the Great Northern Railroad located in Minnesota, the Credit Union embraced a “people helping people” philosophy. Unlike other financial institutions, they work for your benefit, bring smart solutions to the table, and provide low-cost loans to members. That’s their purpose as a member-owned, not-for-profit cooperative.
As we consider past strides made by Unity One, coupled with the growth Unity One wanted to make, Glint spent a lot of time strategizing the best way to define and align tactics.
Our approach focused on:
- Ensuring current assets were positioned correctly;
- Implementing SEO, PPC, and retargeting strategies;
- Align the strategy around campaigns that promoted Unity One products;
- Increase brand awareness, recognition, traffic, and leads.
Glint’s past success managing Unity One’s digital tactics helped determine the timing for capitalizing on the SEO portion of their overall brand management strategy. We increased our focus on:
- Off-site SEO (15 major keywords per month);
- Link building & management;
- Reputation management;
- Content generation & management.
We focused on targeted geographical regions to drive brand awareness and impact product-centric goals (i.e., Credit Cards, Auto Loans, Checking Accounts, and CDs.). We continued pushing video & informational graphics to utilize with SEO, social, and web.