Narrow Vs. Broad Marketing
One of the fundamental things that every marketing professional learns early on is the importance of targeting an audience with...
Why Brand Personality Matters
Every brand, whether big or small, has the opportunity to create a brand personality. A companies personality is much different...
Establishing a Company Voice
There are about 1.7 billion websites on the internet. That is about 1.7 billion businesses that are constantly talking online....
The Evolution of Consumer Purchase Behavior
Way back in the year 2010, smartphones had only just started gaining popularity, and the first tablets were being unveiled….