The Power of Brand Mascots: Why They Still Win Hearts
Brand mascots have been around for decades, and there’s a reason they still capture our attention. From cartoon animals to…
Authenticity in Marketing
In the latest episode of the Glint Advertising podcast, team members Jake and Jonathan dive into the evolving role of…
Authenticity in Marketing - The Glint Standard Podcast
Jake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think...
The Power of Market Research
In a world where consumer preferences change overnight and competition is fiercer than ever, the power of market research isn’t…
Roy Eaton: A Pioneer of Advertising Jingles
As we celebrate Black History Month, we honor the trailblazers who have shaped industries and opened doors for diverse voices….
The Evolving World of Digital Advertising: Insights from Craig and Roman
Digital advertising is changing rapidly, and businesses must adapt to stay ahead. In a recent episode of Glint Advertising’s podcast,…
Tom Burrell Transformed Advertising
Tom Burrell transformed advertising with authentic Black consumer marketing In 1961, Tom Burrell became the first Black individual to work…
TikTok's Ban/Reinstatement and The Impact on Marketers
In a whirlwind 24-hour period, TikTok faced a significant disruption in the United States, going offline after a Supreme Court…
Too Much AI: Are Businesses Losing the Human Touch?
Artificial intelligence (AI) has revolutionized businesses’ operations, but are companies relying too much? In the latest episode of the Glint…
How To Use Artificial Intelligence Responsibly - The Glint Standard Podcast
Jonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using...
TikTok on the Clock: Navigating the Potential of a TikTok Ban.
Navigating the potential of a TikTok Ban is becoming more important than ever before as the U.S. Supreme Court deliberates…
The Coca-Cola Holiday Ad Backlash
AI is transforming marketing, from personalized recommendations to streamlining content creation. But as the Coca-Cola holiday ad backlash and lessons…