As the back-to-school season ramps up, businesses and marketers face a familiar challenge: capturing and holding the attention of their key audiences. In a recent episode of Glint Advertising’s podcast, team member Erayne sat down with Miriam to discuss “Back to School: Attention Wars” and how brands can navigate the crowded communication landscape.
The Challenge of Attention
The return to school brings not only full classrooms and packed schedules but also a surge of advertising and messaging from brands. Parents, students, and educators become prime targets for campaigns, creating a competitive environment where attention is limited and distractions are constant. Erayne and Miriam explored how businesses must refine their strategies to ensure their messages cut through the noise.
Navigating Channels and Choices
From social media campaigns to feature writing and long-form storytelling, the discussion highlighted the strengths and pitfalls of different communication channels. Short-form content can provide quick wins but may lack depth, while feature writing allows for richer engagement but demands more from audiences’ already divided focus. The key, as Erayne and Miriam noted, is balancing immediacy with meaningful storytelling.
Why This Conversation Matters
With audiences stretched thin, businesses must be intentional about how and where they engage. The conversation emphasized the importance of tailoring approaches to audience behavior rather than relying on a one-size-fits-all strategy.
To hear more about the evolving dynamics of the attention economy during back-to-school season, watch the full podcast episode here.
