In the latest episode of The Glint Standard, host Jonathan welcomes Ryan Stewart of Parker County Brewing Company (PCBC) for a special edition centered on Marketing Maturity and Identity. Over a flight of PCBC’s finest brews, the pair explore how authentic storytelling and strategic marketing helped the brewery evolve into a mature, community-rooted brand while preserving its small-town character and sense of belonging.
From Word-of-Mouth to Strategic Growth
The episode begins with a look at PCBC’s early approach to promotion and how the brewery recognized it was time to pursue a more structured marketing strategy. Jonathan and Ryan discuss how Glint helped the brewery define its story, strengthen its identity, and create campaigns that reflect the same craftsmanship and care found in its beer. Their conversation underscores the importance of aligning marketing strategy with brand values to ensure growth feels both intentional and authentic.
Staying Centered While Evolving
Throughout the episode, the discussion highlights how business growth often reshapes a brand’s beliefs, priorities, and methods of connection. Jonathan and Ryan touch on the need for adaptability while maintaining a clear sense of purpose, emphasizing that maturity in marketing doesn’t mean changing who you are, but learning to express it more effectively.
Capturing the Spirit of PCBC
The conversation concludes with reflections on creative campaigns that have successfully embodied PCBC’s personality and community focus. The pair also share insights for other small business owners about the value of trusting the creative process and partnering with a marketing team that understands their vision.
Listen to the full episode of The Glint Standard: Marketing Maturity & Craft Beer Mastery to hear more from Jonathan and Ryan and discover which PCBC brew earned top marks. Click here to listen now.
