An effective marketing message is based on what the consumer needs to hear, not what the client wants to say. Although a little unusual, this approach ensures that an effective marketing message is communicated and consistently reinforced. However, taking this direction shouldn’t exclude the client from the creative process. Their insight, knowledge and experience, provide the foundation for the development of a great marketing solution. This unique advertising approach allows an agency like Glint Advertising to not only work for their clients, but with them.
Everyone has ideas, you should pursue those that produce results. Learn more about this approach by contacting Craig Lloyd at Glint Advertising & Design. Discover us online at www.glintadv.com or call us at 817-616-0320.